Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. They keep the public informed about the activities of government officials and agencies. Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
- Write press releases and prepare information for the media
- Identify main client groups and audiences and determine the best way to reach them
- Respond to requests for information from the media or designate an appropriate spokesperson or information source
- Help clients communicate effectively with the public
- Develop and maintain their organization's corporate image and identity, using logos and signs
- Draft speeches and arrange interviews for an organization’s top executives
- Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
- Develop and carry out fundraising strategies for an organization by identifying and contacting potential donors and applying for grants
- Account Coordinator
- Assistant Account Executive
- Public Relations Coordinator
- Junior Account Executive
- Account Manager
- Account Executive
- Public Relations Director
- Public Relations Specialist
- Senior Account Manager
- Senior Account Executive
- VP of Public Relations
Public relations managers and specialists usually work in offices, but they also deliver speeches, attend meetings and community activities, and travel. They work in fairly high-stress environments, often managing and organizing several events at the same time.
Most public relations managers and specialists work full time, which often includes long hours. Many public relations managers and specialists work more than 40 hours per week.