Tag Archives: Social Media

Mar03

Company Spotlight: Bulldog Digital Media

Bulldog Digital Media

Bulldog Digital Media’s Gareth Bull, is passionate about Search Engine Optimization (SEO). As the Director of Bulldog Digital Media this search marketer is based just outside of London in Essex. With nearly three years within this fast paced industry, Gareth and his company help businesses of all sizes achieve ROI on their digital campaigns.

Bulldog Digital Media is a specialized SEO & Social Marketing company. They focus on supplying simple ROI campaigns to small to large sized companies. Sound like a place you’d like to work? For junior positions, the agency usually gets approached by local students. Gareth always looks at the CV design and copy when considering new talent for the company. In addition, checking references of any candidate can help determine if the skills listed on the resume are at the level required for the project at hand.

According to Gareth, the skills that are most important for an employee at Bulldog Digital Media include a willingness to learn and an understanding of Social and SEO. Gareth says, “A typical day is varied — from huge website migrations, to setting up a local business in Google to rank locally for their commercial search terms.”

Gareth Bull

Gareth Bull

Career Advice From Gareth Bull

What tips can you offer a recent graduate that is preparing to interview for an entry-level position? 

  • Research the company and the individuals in huge detail.

What piece of advice would you offer a student struggling to obtain interviews?

  • Craft your CV into a thing of beauty.

What skills are in high demand by your company these days?

  • Fast learning individuals.

 

Contributor: Marc Scoleri
Oct29

How Social Media and Millennials are Changing the Workplace

the_hub

The future of work has become a steady topic with startups, entrepreneurs, co-working spaces and more. Through technological advancement and the demands of millennials, the workplace has adapted many changes that is shifting the way we work; where we work and how we work.

Millennials are the new generation of employees. Just think by 2025, millennials are expected to make up 75% of the workforce. More than half of the workforce will be compromised of individuals who are social media and digital natives, focused on successful careers while building community and personal well-being. Here are three driving factors to changes in the workplace, with social media and millennials at the foundation.

Businesses and Organizations are Focused on Community

The future of work talk goes hand in hand with community building. Years ago, businesses and organizations focused primarily on strategy that led to high-yielding results positively affecting the bottom line. Now, community is at the center of that strategy and shared values and culture is driving the bottom line.

Social media has charged startup founders and business managers to focus on their online communities. This growing aspect of the workplace is also a direct result of millennials’ need to live and thrive in community, whether it’s a community of fitness junkies or just your college classmates.

Moving Beyond Cubicles

With the workplace evolving, employees no longer have to confide to clusters of cubicles. Now, more than ever businesses are building remote teams, employees are packing up their desks with the option of working from home and co-working spaces are developing to provide alternatives to the everyday office life.

By 2016, 43% of the workforce will be working remotely. Millennials are demanding better work conditions resulting in more engaged and happy employees. Work conditions are reflecting the interest of personal development while producing professional productivity.

Technology and Productivity

And with productivity in mind, new social media platforms and technology tools are being created to coincide with this new workplace culture. Social media platforms like Google+ and Skype, and tools like 15Five and Trello keep remote teams in constant communication. They also assist in the further development of communities, both internal and external.

Together, social media and technology has helped in team collaboration and while much of these collaborations may now happen online, organizations have to continue to work to keep human interaction and authenticity alive.

In The Future of Work: Attract New Talent, Build Better Leaders and Create a Competitive Organization (still reading), Jacob Morgan points to five trends (social media/technology and millennials included) that are shaping the future of work. The demographics of the workforce are changing, as well as values and expectations. Thanks to social media and millennials, there’s a shift happening that we just can’t ignore. Here’s to the future of work!

May28

Career Spotlight: Michele Weisman of Likeable Media

Michele Weisman

Right before Memorial Weekend started, we had the opportunity to chat with Michele Weisman, PR & Social Media Manager at Likeable Media. Yes, @ottogrl! As you wine down from the weekend festivities, catch our interview recap and what it is like to work at a social media agency.

Creative Interns: What is a typical day for a PR & Social Media manager at a growing social media agency?

Michele Weisman: I’m a team of one and Likeable Media is a fast-paced and fast-growing company. I follow a yearly Marketing Plan with activities each month, but sometimes new tasks may come up. My typical duties include:

  • Creating daily content and monitoring Likeable Media’s communities on Facebook, Twitter, LinkedIn and various social media networks.
  • Brainstorm and manage content for the company blog. Posts are published daily.
  • Establish and deepen the agency’s relationships with journalists, event programmers and brand marketers.
  • Book guests and help market the podcast, “All the Social Ladies,” hosted by Carrie Kerpen, Likeable Media’s CEO.
  • Founder and moderator of the agency’s weekly Twitter chat, #LikeableChat
  • Working closely with the sales team to help create content, such as eBooks, white papers and webinars to generate leads.

Last week, I launched “Shut Up and Listen,” a social listening e-book (available for download at likeableaudits.com) and I worked with the agency’s Creative and New Business teams to assist with the launch.

CI: What made you choose a career path in social media and digital communications?

MW: In 2008, I discovered Likeable Media during my sophomore year at Syracuse University (GO ORANGE!). A Facebook ad that was describing their internship program led me to a Facebook group (at the time, you could only post Facebook ads via a group) called theKbuzz. Likeable Media used to be called theKbuzz before being rebranded in May 2010. Since I already secured my sophomore summer internship, I applied to intern at Likeable Media one year later. I landed the position and at that time I had no idea of social media’s business implications.

After I completed the summer internship, Dave Kerpen asked me to be his executive assistant while I was still a senior at Syracuse. Once I graduated, I was offered the executive assistant position with a full-time offer. Likeable Media and its co-founders, Dave and Carrie Kerpen, have taught me everything I know about social media. I fell in love with the industry and the constant innovation and creativity. It’s amazing how you could be connected with anyone. It’s a fast-paced industry and it is such an exciting time to work in the social media industry.

CI: For news and updates in social media, what are your go-to resources and websites?

MW: I read a lot! I love LinkedIn Pulse. They have a ton of great content on there from LinkedIn influencers, connections and more. I also read Mashable, Ad Age, NY Times, Fast Company, Ragan, Buzzfeed, Inc. and Forbes. I also have different twitter lists to keep up with what my followers are tweeting about. Twitter is the main app I use.

CI: What is your most memorable moment at Likeable?

MW: Back in 2012, we put on a one-day conference called LikeableU. We had 400 attendees and 100+ speakers ranging from Peter Shankman, Jeffrey Hayzlett, Aliza Licht (@DKNY), Jeff Pulver and Frank Eliason. We also had representatives from brands including Red Mango, New York Times, CNN, Chobani, Twitter, Warby Parker, MLB, Cisco, LinkedIn, Hubspot, ESPN, Meetup, GetGlue, StumbleUpon and Eventbrite. I’m very passionate about event planning and really enjoy the process of putting together a big event.

CI: Give us one word to describe the corporate culture at Likeable. 

MW: It may sound cliche but we are likeable. Staying true to its belief that it pays to be likeable, the agency is committed to creating a more likeable world by providing an entrepreneurial environment that is both rewarding and challenging for employees. Recent activities include potluck meals, food drives, forums, retreats, sport recreational teams, field days and professional development trainings. I’m lucky and fortunate to work in an environment that allows me to grow professionally.

CI: What advice would you give students looking to enter your field or even work at your company?

MW: The best advice I can give is to always be nice to people. You never know when you will need someone’s expertise or when you will want someone to introduce you to a particular person. Make sure that when people help you, you can help others as well. Paying it forward is always good. In addition, don’t be afraid to network. We live in a world where everyone is on the Internet, so try to use your social networks effectively!

To connect with Michele Weisman further, follow her on Twitter at @ottogrl.

 

May13

4 Ways to Land a Social Media Internship

social media intern

The growth of social media has led to an increase in internships and opportunities. The rise of internships and opportunities also means an increase in competition. Stand out from the pack by adapting these 4 different ways to land a social media internship.

Use your social media accounts for professional good

According to CareerBuilder, 37% of companies search for potential job candidates on social media. With that said, use your social media accounts for professional good and successfully set up your digital footprint. Think about it, why would a company hire an individual to handle their social media platforms if they can’t handle their own? Companies are looking for individuals who are active on social media, transparent and yet professional.

Create a Portfolio

An online portfolio showcasing your work is a great way to set your self apart from others who are still depending on the traditional resume. Whether it’s your own dot com website or a video reel, you should have a shareable online portfolio that showcases your qualifications and experiences.

Superb writing skills

Knowing how to creatively weave a sentence together is a great skill to have when working in social media. Not only to mention, great grammar skills! A great social media intern knows how to get a message across in their writing and are also able to communicate well in short-form writing. Jonathan Sexton, CEO of socialgladiator.com says, “To me, someone with a good sense of wit and charm in their writing is appealing. Some of the best brands in social media have that combination and it’s attractive to users.”

Learn the responsibilities of a social media intern

Many neglect to understand that interning or working in social media is far more than updating your company’s Facebook status. It is also about math and understanding network analytics, data mining, research and content marketing. If you really want to stand out, learn how to use the Adobe Creative Suite. The programs included can help to enhance a company’s online community without outsourcing or hiring another individual.

 

Apr24

Intern Spotlight: Kailey Sibley

pName: Kailey Sibley

Intern Position Title: Social Media for CBC Olympics and Hockey Night in Canada

Company: CBC Sports

Location: Toronto

Tell us a little bit about yourself:

I’m a tiny sports fanatic living in downtown Toronto. I’ve recently finished the Radio & Television Arts program at Ryerson University, and am working my way into the world of sports broadcasting. I can tell you anything you need to know about the Stanley Cup, loose-leaf tea, and Orca Whales. I’m a huge fan of a good goal celebration, 4th-liner jerseys, and a solid playoff beard.

Can you tell us the steps you took to land this internship?

I actually applied to do a shot-listing internship for Hockey Night in Canada. I had to send in my resume and cover letter around four times before I was contacted for an interview. The interview was terrible. I was told I would never get to actually watch any sports during the internship because I’d be too busy getting coffee for people and running up and down the stairs. I asked if they had any writing and social media internships available. I was told no. A month later they asked me if I would do a writing and social media internship for the Olympics. I said yes, obviously.

What attracted you to this company?

CBC Sports is the pinnacle of sports broadcasting in Canada. I grew up watching Don Cherry and Ron MacLean on Hockey Night in Canada every Saturday night. The opportunity to be a part of the CBC Sports team during the Winter Olympics was too good to pass up.

What skills did you learn at your internship?

I now speak in 140-character bursts.

Could you describe what a typical day was like for you as an intern?

The Olympics were a crazy time on the CBC Sports floor. We had an awesome social media team working 24 hours a day, every day from Day -1 of the Olympics, to Day 16. As soon as I arrived for my 8 a.m. start, I was updating Twitter, Facebook, Pinterest, Instagram, Google+, and YouTube constantly. Covering hockey was my main focus. I would sit and watch every single game, live-tweeting them from one account on my phone and another on my laptop. I feel like I didn’t look up from my screen until the night shift arrived to take over social media duties!

What was the most challenging part?

The first time I tweeted a mistake. Everyone always says, “It’s okay to make mistakes.” When you’re representing a major corporation on social media, it isn’t okay to make mistakes. Always quadruple-check your work!

Most memorable moment?

Live-tweeting the men’s gold medal hockey game on the CBC Olympics and Hockey Night in Canada accounts. I literally skipped into work at 5 a.m. that morning. It was like Christmas for me. This is closely followed by the time I got to have a slice of Don Cherry’s birthday cake.

Give us one word to describe your workplace environment:

Exciting–there’s always something happening there.

What advice do you have for someone who is just starting to look for an internship?

Be persistent. Know everyone, and make sure everyone knows you. Never be that person everyone sees around but no one actually knows who you are. Offer to work on your days off. Dress for the job you want, not the one you have. Even if everyone else is in jeans, if your boss dresses up, you should too. Try not to yawn in front of your employers. Be enthusiastic about everything. Never apologize for doing your job. Triple-check your work…then check it again.

Who do you look up to in the industry?

My boss, Monika Platek. She does everything from writing, to social media, to on-air work. I swear she never sleeps.

What is your dream job?

Anything that involves talking about sports into a microphone.

Apr23

Career Spotlight: Darnisha Bishop

Darnisha Bishop Darnisha is a seasoned professional with over 4 years of public relations and social media experience. Starting her career in Public Relations for an entertainment company, Darnisha gradually transitioned into the digital realm, focusing more on social media strategies. As an Assistant Social Advertising Planner at Neo@Ogilvy in New York City, she creates and executes paid social media strategies to help clients generate leads, increase brand awareness and consumer engagement. We had the chance to ask Darnisha a few questions about her role at Neo@Ogilvy and her life as a PR and social media professional. Creative Interns: What is it like being a paid social advertising planner at a global agency? Darnisha Bishop: My day-to-day is very unpredictable and heavily depends on the different campaigns that are running. Some days, I am planning how to execute paid strategies on multiple social media platforms, and other days I am spending time contributing to thought leadership pieces that help to educate my client about the benefits of incorporating paid social media strategies into their overall social strategies. CI: What made you chose a career path in social media and digital communications? DB: Social media is something I naturally gravitated toward over the years, so I guess you could say social media chose me! Having started my career in PR, I understood the benefits of incorporating social media strategies into the overall brand strategy. As time went on, I became more and more knowledgeable of social media and stayed current on evolving trends. It’s such a fun industry to be a part of, and it is constantly surprising me! CI: For news and updates in social media, what are your go-to resources and websites? DB: My list is long (very long). My top three are:

CI: What advice would you give students looking to enter your field? DB:

  • Stay on top of what is happening in the industry. Social media is big, and constantly evolving. New trends, apps, strategies pop up almost every day and it’s important to fully understand what is going on.
  • Internships are a great way to get hands on experience. I recommend starting out as an intern at an agency that specializes in social media strategies (whether it’s paid or organic). You’ll have a great understanding of how everything works, and will have access to amazing resources that will help you to continue to learn and grow.
  • Don’t be afraid to get out there and introduce yourself to different industry professionals. Networking is key! It is a great way to learn more about opportunities in social media.

CI: How do you see the social and digital media landscape evolving over the next five years? DB: We’re already seeing a drastic shift from desktop to mobile usage. Users are taking to their smartphones and tablets to access and share information on social networks. The next step will be social networks paying more attention to the needs of their users, and making their experience a more personalized one. Facebook has already begun this with their updated algorithm, organically generating content that they know their users will find valuable based on previous behaviors. Other platforms, like Twitter, for example, are following their lead. It will be interesting to see how each of the platforms begins to evolve in this direction. To learn more about Darnisha’s career path, connect with her on Twitter or LinkedIn.

Mar04

Why (and How) Companies Should Go Social

going social

“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But, in the new age of social media, he or she has the tools to tell ten million.” – Paul Gillin, author of The New Influencers

With the evolution of social media, small businesses, mid-size or fortune 500 companies have the opportunity to engage and converse with customers on a global scale, every day. If your business has not gone social, you hold yourself at a disadvantage. Here is the why and how companies should go social…

The Why…

To join the conversation
According to a Harvard Business Review survey of 2,100 companies, 75% of the companies did not know their most valuable customers were talking about them. That means of those surveyed, about 1,575 companies did not join the conversation with their most valuable customers. These companies missed the mark on engaging with their customers, using social media for great customer service and controlling their online brand.

To generate leads
The online world has taken over how we shop, review products, buy products, see companies and evaluate customer service. Social media helps a company to maximize on all these avenues with one goal in mind: to keep a customer happy. A happy customer equates to more sale leads.

To know it’s not just about you
The best part about social media is that it is a conversation. In any conversation, it is not just you talking. Companies should go social to provide customers with a need, and not to just self-promote. Whether the need is providing behind the scenes content or thought leadership within the particular industry, going social is the way to make it happen.

The How…

Research
Know your audience and learn what is the best way to engage with them. Every company doesn’t need to be on every social media platform. Do the research and know what particular platform works for your audience.

Think out of the box
Enough with the twitter chats! Twitter chats are great, if done properly (one of our favs: #MillennialTalk). But in the same breathe, they have been exhausted. Really get social. Maximize Google+, take on video marketing, create new social contests and incentives. Develop actual social media campaigns that create a movement, and not just a moment in time. Companies who thrive on social media are the ones who understand that social media is just the vehicle that is driving the essential component: great content.

Evaluation
You need to understand what works oppose to what doesn’t work. Evaluate your content as you go along. Do thorough analytical reports to understand who is engaging with what content. Great content doesn’t exist without analytics, measurement and evaluation.

You’ve received the why, and how, companies should go social. So it’s time to sign your company up for Twitter, Pinterest or Facebook, or all of the above and more. The online world is waiting for you to join and grow your brand.

Feb24

Social Media Week 2014: Off-Campus Learning

Screen Shot 2014-02-24 at 12.44.46 AM

www.socialmediaweek.org

Although the official Social Media Week NYC campus was at the Highline Stages, there were lots of individually organized events that also took advantage of the SMW excitement. Here’s a quick recap of some of the things we learned from throughout the city.

Screen Shot 2014-02-24 at 12.30.30 AMIs Social Killing Storytelling?

Where: AOL Headquarters

An impressive panel of industry experts came together at the AOL HQ, including Stacy Martinet of Mashable, James Bennet of The Atlantic, Heidi Moore of The Guardian, and Abigail Cusick of Bravo TV.  The panel was moderated by Tim McDonald of The Huffington Post, who kicked off a discussion revolving around the question: Is Social Killing Storytelling?

The unanimous answer: no.

“Being able to tell a great story isn’t tied to a specific length or medium,” says Stacy Martinet. The influx of social media has opened a lot of doors for the art of storytelling and it’s helping the media industry to get their content—long or short—seen by a wider audience.

And a tip for budding journalists: become a Twitter rock star. Heidi Moore of The Guardian spoke about how she uses Twitter and other social media platforms as an additional test during the hiring process. “You can tell the quality of a writer by their tweets,” says Moore. “ It’s a hiring tool.”

IMG_8930Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert

Where: Gansevoort Park Avenue NYC

A powerhouse panel of industry insiders gave insight into the world of branded content. The panel consisted of Liz Miersch of Equinox, Anne Chertoff of Anne Chertoff Media, Jason Kaufman of Weber Shandwick and Nathan Lump of Condé Nast. The event was hosted by Masthead Media’s co-founders Amanda Pressner and Julie Hochheiser Ilkovich, who led the discussion on why journalists are becoming the key players when it comes to producing branded content.

All of the panelists had traditional editorial experience, but made the jump over to creating content for brands. For many companies, this is a completely new form of marketing, therefore opening a door of opportunities for individuals who know how to utilize social media and maximize money-making capabilities through branded content.

For Liz Miersch, her role as editor-in-chief of Q, an online magazine within the Equinox brand, didn’t exist before, so it’s been a learning experience. “You don’t have to be an expert before entering this space,” she says, “you enter this space and then become the expert.”

Journalists are the ones who are being looked to for knowledge and skills in the social and digital space. They know how to engage, interact and write compelling content. “Journalists know how to put soul into stories,” says Jason Kaufman.

DSC_0811Revolt TV: Watch, Engage, Invent

Where: The Dumbo Loft

Revolt TV and Huge held a special event focusing on social engagement and content programming. Joe McCaffrey of Huge carried a conversation with Jake Katz, VP of Audience Insight & Strategy at Revolt TV about the rise and fall of music television and Revolt TV’s vision for the future of the industry.

Revolt is a multi-platform TV network that was recently launched this past October by Sean Combs. It aims to be “the go-to source for music content, like ESPN is for sports,” explains Jake Katz.

An interesting point that came up was the importance of knowing your audience and how to strengthen your social media presence. Katz adds, “You can create a real meaningful experience on one platform” rather than stretch across as many as possible.

Although Social Media Week has come to an end, keep the conversation going. Tweet @CreativeInterns and let us know about your #SMWNYC experience!

Feb20

Shawna Anderson: EVINS Digital Intern Spotlight

Shawna

As Social Media Week continues to trend all over the Internet, we wanted to highlight another social media and digital intern. Where would a digital public relations agency be without dynamic interns helping to manage clients and roll out content? Shawna Anderson is an Illinois-native and a new, New York City transplant. We had the opportunity to catch up with Shawna, a New York University Master’s student and EVINS digital intern.

Creative Interns: What are the steps you took to secure your internship at EVINS?

Shawna Anderson: There are so many current students looking for work on my university’s career portal, NYU CareerNet, and other career sites like Indeed and Monster. I wanted to go beyond those sites, so I found and applied for my internship on LinkedIn.

CI: EVINS is a digital public relations agency that focuses on brand resonance, engagement and advocacy. As a digital intern, what do you do for clients on a daily basis to execute the agency focus?

SA: Our digital team works together on a daily basis to execute the agency focus. First, we always bear in mind that social media never sleeps! Therefore, we are constantly keeping on top of relevant current events, holidays and other industry news, to identify potential on-brand opportunities for our clients. This leads to everything from creating compelling content, forging strategic partnerships and developing long-term influencer relationships for our clients, which serve to shape our evolving goals and strategies.

CI: What blogs, websites and feeds do you read to stay up-to-date on new digital and social trends?

SA: Mashable is obviously the go-to for social media news, and it’s a favorite on my web browser. I also use feeds such as Feedly and Twitter lists for fast-breaking social media news. I think Feedly is probably the best news aggregator I’ve used. It’s much cleaner and simpler to use than NetVibes, and is great for managing updates on all of your clients’ different industries.

Since part of social media and digital work is posting creative and engaging material, I like to find my news from creative sources and not only the New York Times and Wall Street Journal (although I read those too). For digital trends, PSFK is a good source of digital stories as they relate to advertising, branding, marketing and social media. International Digital Times is a good source of news ranging from tech to software to gaming. Throughout the day, I periodically check sites like Buzzfeed, Social Media Today and Fast Company.

CI: Social Media Week is focusing on “The Future of Now.” What is your opinion on the impact of social media and new technologies on the public relations industry? 

SA: The prevalence of social media has made the news cycle move much faster, and for the PR industry that means we have to keep up with the pace. Social media never sleeps, so checking Twitter right before bed and reading your industry’s news on your cell in the back of the cab has become the expectation. I can only see this fast-pace trend increasing. Fluency in social media and tech is a must-have for any kind of communication-related field today.

Also, there’s the argument that press releases are not relevant and blogs and social media are a more apt replacement for our generation’s attention span. I am not entirely sold on this argument, however social media is evolving the press release and even the media pitching process.

CI: What is your dream job? 

SA: I am a huge foodie and have always dreamed of being a chef, but given my talents in writing and strategy development (and not in cooking), doing public relations and social media for restaurants would be a dream come true!

To stay up-to-date with all that Shawna Anderson is doing, follow her on Twitter!

To stay up-to-date with our live event coverage and post even recaps for Social Media Week, follow us on Twitter and like us Facebook!

Feb19

“The Future of Now”

social-media-week

Social Media Week 2014 began yesterday in New York City like never before. The Highline Stages hub boasts different pop up shops and studios from Percolate, Nokia, Leica, Brandwatch and more (If you’re here, stop at the Leica station, get a free headshot and drop your business cards off for a chance to win a new Leica camera). Besides the pop-up shops and studies, each stage was creatively named to image the future of now conversations. The Innovate, Change and Engage stages were packed with attendees for events and masterclasses. Take a look at our recap from some of the events from day one.

PSFK  #TheFutureOfRetail

Pretty much after this event, we fully understood that retail as we know it is dwindling and the future of retail belongs to tech. Peter Rivera, Vice President and Executive Creative Director of Infusion Labs presented Infusion’s solutions to re-invent the customer experience at Build-A-Bear. “Think of a store as an interrelated platform,” said Rivera. Through a revamp experienced, Build-A-Bear achieved a 20-30% increase in store sales. We’re almost certain that if you’re looking for new opportunities in tech and social media, fashion and retail is where you can look.

Buzzfeed

It’s not everyday you get the chance to witness an in-person interview with Jonah Peretti, Founder and CEO of Buzzfeed and Toby Daniels, Founder and Executive Director of Social Media Week. With this keynote interview, we dived into content, the golden rule of shareability, managing estate between “church and state” (between editorial content & branded/advertising content) and Jonah’s personal perspective of where we are today. He even touched on the ever so popular Buzzfeed quizzes – his favorite is the ‘if you could live in any city’ quiz. “This quiz can become a jumping off point for discussing your life with other people,” said Jonah Peretti.

Photo courtesy of @HillHoliday

Photo courtesy of @HillHolliday

Fueling Social Fandom #SMWFandom

Our television-watching experiences have evolved to more than holding the remote and waiting for commercials to end. Television show fans are engaging on social media with the cast, directors, show plot and more. TV has become extremely social and MTV, VH1 and Comedy Central digital executives shared how they are fueling this experience. “Fandom is not just when the TV show is on. It’s like a long-term relationship and the core aspect of such a relationship is listening,” said Tom Fishman, Vice President of Content Marketing and Social at MTV.

social fandom

Photo courtesy of @JesseEchev

For live coverage of more events, follow us on Twitter at @creativeinterns and engage in the #smwnyc conversation!