Intern Position Title: Social Media Editor
Tell us a little bit about yourself:
Toronto native. Worked in retail since 2006 for Hudson’s Bay and H&M. Attending Ryerson in the Business Management program majoring in Global Management and minoring in Finance. I knew about the brand before Hudson’s Bay launched it in Canada so I jumped at the opportunity to transfer to the new location on Queen and move downtown in 2012. I then worked for the brand for a year before I pursued an internship.
Can you tell us the steps you took to land this internship?
The position had been posted in the back of the Topshop stock room for a solid month. After the position had been filled, I worked up the courage to send a detailed cover letter and resume asking to provide any help to the Marketing and Events Manager for Topshop/TOPMAN. I was called for an interview the next day in the afternoon and went in for an interview early that evening. On my way to another job I received an email asking to begin as soon as I could.
What attracted you to this company?
Strong company profile and market presence. I have worked for Hudson’s Bay for nearly 5 years now. Over these years I’ve witnessed first hand the changes the new board of directors have implemented and they are phenomenal. No other company in Canada has the history, the customer loyalty, and has been able to reinvent themselves so well to meet the needs of the Canadian consumer. These are key in companies that stand out to me when I look at where I want to be employed with in the future… Not to mention they just acquired Lord & Taylor!
What skills are you learning at your internship?
My boss has truly been inspirational in helping me to understand what an individual can achieve for a brand with social media marketing. She has helped me to keep cool and stay authentic to the brand when creating. Another skill I am learning to master is the art of editing. Less is always more in marketing so it’s key to make sure that what is being presented is clean and concise—most importantly COOL.
I had the opportunity to implement, monitor and report on a national marketing campaign for TOPMAN during the Christmas season called TOPMAN After Hours. It was exciting to be able to facilitate it with little help and receive the reaction that we did on our social platforms. Another highlight would be on Black Friday. As Black Friday is heavily dependent on social media, a lot of pressure was placed on the interns to deploy the content provided from those above us at the right times and drive sales.
Most challenging part?
Time management. I now go to school full-time, intern, and work in a restaurant so I am always short for time. The challenge doesn’t seem so challenging though when you enjoy working with your team as much as I do!
Could you describe what a typical day is like for you as an intern?
Walk five minutes on Queen St. to the Simpson Tower. Whip my Mac open and start scoping out TOPMAN Generation (TOPMAN’s online magazine/also an app), check their Twitter, Instagram and Facebook to see what the head guys are doing back home in the England and in the US. Next I head downstairs to the store floor to snap a few shots of items, mannequins, and outfits that would be perfect for TOPMAN Canada. I then curate a Content Calendar using photos that other personal shoppers in TOPMAN locations across Canada and I have taken and create texts to accompany the shot. After a lot of editing and prayers, I either email my boss or we sit and go over everything. That is when the real learning happens.
Give us one word to describe your workplace environment:
Dynamic. While it looks like your standard office with no windows, women everywhere dressed in business casual attire and heels of course, the individuals working there are all full of life and truly have the goals of Hudson’s Bay at front of mind.
What advice do you have for someone who is just starting to look for an internship?
Be confident. Know what field you want to get into but don’t feel that you need to know exactly what you want in the future to gain knowledge from the internship. I was not sure about getting in to marketing but now that I have experience with a major corporation, I can see why the jobs are so attractive to business students.
What is your dream job?
I don’t really have a dream job. I just want to be able to do something that makes me happy and allows me to be just as content outside of work. Right now that would be to continue to work in marketing for an amazing company. Somewhere warm year-round would be ideal though!