Although the official Social Media Week NYC campus was at the Highline Stages, there were lots of individually organized events that also took advantage of the SMW excitement. Here’s a quick recap of some of the things we learned from throughout the city.
Where: AOL Headquarters
An impressive panel of industry experts came together at the AOL HQ, including Stacy Martinet of Mashable, James Bennet of The Atlantic, Heidi Moore of The Guardian, and Abigail Cusick of Bravo TV. The panel was moderated by Tim McDonald of The Huffington Post, who kicked off a discussion revolving around the question: Is Social Killing Storytelling?
The unanimous answer: no.
“Being able to tell a great story isn’t tied to a specific length or medium,” says Stacy Martinet. The influx of social media has opened a lot of doors for the art of storytelling and it’s helping the media industry to get their content—long or short—seen by a wider audience.
And a tip for budding journalists: become a Twitter rock star. Heidi Moore of The Guardian spoke about how she uses Twitter and other social media platforms as an additional test during the hiring process. “You can tell the quality of a writer by their tweets,” says Moore. “ It’s a hiring tool.”
Where: Gansevoort Park Avenue NYC
A powerhouse panel of industry insiders gave insight into the world of branded content. The panel consisted of Liz Miersch of Equinox, Anne Chertoff of Anne Chertoff Media, Jason Kaufman of Weber Shandwick and Nathan Lump of Condé Nast. The event was hosted by Masthead Media’s co-founders Amanda Pressner and Julie Hochheiser Ilkovich, who led the discussion on why journalists are becoming the key players when it comes to producing branded content.
All of the panelists had traditional editorial experience, but made the jump over to creating content for brands. For many companies, this is a completely new form of marketing, therefore opening a door of opportunities for individuals who know how to utilize social media and maximize money-making capabilities through branded content.
For Liz Miersch, her role as editor-in-chief of Q, an online magazine within the Equinox brand, didn’t exist before, so it’s been a learning experience. “You don’t have to be an expert before entering this space,” she says, “you enter this space and then become the expert.”
Journalists are the ones who are being looked to for knowledge and skills in the social and digital space. They know how to engage, interact and write compelling content. “Journalists know how to put soul into stories,” says Jason Kaufman.
Where: The Dumbo Loft
Revolt TV and Huge held a special event focusing on social engagement and content programming. Joe McCaffrey of Huge carried a conversation with Jake Katz, VP of Audience Insight & Strategy at Revolt TV about the rise and fall of music television and Revolt TV’s vision for the future of the industry.
Revolt is a multi-platform TV network that was recently launched this past October by Sean Combs. It aims to be “the go-to source for music content, like ESPN is for sports,” explains Jake Katz.
An interesting point that came up was the importance of knowing your audience and how to strengthen your social media presence. Katz adds, “You can create a real meaningful experience on one platform” rather than stretch across as many as possible.
Although Social Media Week has come to an end, keep the conversation going. Tweet @CreativeInterns and let us know about your #SMWNYC experience!