Tag Archives: Digital

Apr23

Career Spotlight: Darnisha Bishop

Darnisha Bishop Darnisha is a seasoned professional with over 4 years of public relations and social media experience. Starting her career in Public Relations for an entertainment company, Darnisha gradually transitioned into the digital realm, focusing more on social media strategies. As an Assistant Social Advertising Planner at Neo@Ogilvy in New York City, she creates and executes paid social media strategies to help clients generate leads, increase brand awareness and consumer engagement. We had the chance to ask Darnisha a few questions about her role at Neo@Ogilvy and her life as a PR and social media professional. Creative Interns: What is it like being a paid social advertising planner at a global agency? Darnisha Bishop: My day-to-day is very unpredictable and heavily depends on the different campaigns that are running. Some days, I am planning how to execute paid strategies on multiple social media platforms, and other days I am spending time contributing to thought leadership pieces that help to educate my client about the benefits of incorporating paid social media strategies into their overall social strategies. CI: What made you chose a career path in social media and digital communications? DB: Social media is something I naturally gravitated toward over the years, so I guess you could say social media chose me! Having started my career in PR, I understood the benefits of incorporating social media strategies into the overall brand strategy. As time went on, I became more and more knowledgeable of social media and stayed current on evolving trends. It’s such a fun industry to be a part of, and it is constantly surprising me! CI: For news and updates in social media, what are your go-to resources and websites? DB: My list is long (very long). My top three are:

CI: What advice would you give students looking to enter your field? DB:

  • Stay on top of what is happening in the industry. Social media is big, and constantly evolving. New trends, apps, strategies pop up almost every day and it’s important to fully understand what is going on.
  • Internships are a great way to get hands on experience. I recommend starting out as an intern at an agency that specializes in social media strategies (whether it’s paid or organic). You’ll have a great understanding of how everything works, and will have access to amazing resources that will help you to continue to learn and grow.
  • Don’t be afraid to get out there and introduce yourself to different industry professionals. Networking is key! It is a great way to learn more about opportunities in social media.

CI: How do you see the social and digital media landscape evolving over the next five years? DB: We’re already seeing a drastic shift from desktop to mobile usage. Users are taking to their smartphones and tablets to access and share information on social networks. The next step will be social networks paying more attention to the needs of their users, and making their experience a more personalized one. Facebook has already begun this with their updated algorithm, organically generating content that they know their users will find valuable based on previous behaviors. Other platforms, like Twitter, for example, are following their lead. It will be interesting to see how each of the platforms begins to evolve in this direction. To learn more about Darnisha’s career path, connect with her on Twitter or LinkedIn.

Feb06

Intern Spotlight: Jacky Le

1797057_10153791614345725_818946895_nName: Jacky Le

Intern Position Title: Digital Intern

Company: FASHION Magazine

Location: Toronto/Vancouver

Tell us a little bit about yourself:

I’m a West Coast boy at heart raised in the yuppie and yogi-filled city of Vancouver. I kind of fell into writing and journalism during high school and eventually I cultivated a love for the fashion publishing industry, which has led me to relocate here in Toronto. I have a huge affinity for Beyonce, London fashion and pop culture, and I never shy away from a dance floor.

Can you tell us the steps you took to land this internship?

For FASHION I was able to land the internship with a good word from an editor at FLARE Magazine where I had interned prior. Honestly it’s all about who you know and leaving a good impression from the get-go, that can really determine what your next job will be. Also, I landed the FLARE internship after spotting a tweet from one of the editors. It truly shows the power that social media has in our generation.

What attracted you to this company?

In my opinion FASHION & FLARE are at the highest echelon in the fashion industry within Canada. I always believe it’s important to learn from the best so that obviously influenced my decision on where I wanted to intern.

What skills are you learning at your internship?

Digital and interactive media plays a huge part in the fashion publishing industry now. People always say digital is where things are heading and I slightly agree. Unlike print, the turnover rate for content is super fast paced so you always have to be on the ball and ready to product content, as well as know what is current and in the news.

What has been a highlight so far?

Getting to be an integral part of the team. And I get a kick out of seeing my name in the magazine masthead as well.

Most challenging part?

Learning that it’s okay to make mistakes. As an intern this is the time in your career where you should be making mistakes. Simply learn from them and make sure you never make those mistakes again in the future when you enter the real work field.

Could you describe what a typical day is like for you as an intern?

If I’m not skimming the internet or looking for pitches and buzz-worthy articles, I’m most likely working on an assigned post. As well, I’m scheduling tweets and Facebook posts for the ongoing days.

Give us one word to describe your workplace environment:

Fast-paced. I think that’s two? Oh well…haha.

What advice do you have for someone who is just starting to look for an internship?

Pick a magazine that you would ideally want to work for. Once you land that internship, chuck your ego and pride at the door and soak up as much information as you can. Be polite and always look as if you’re having the time of your life even when you’re not.

Who do you look up to in the industry?

Katie Grand, Nicola Formichetti , Derek Blasberg. As well as my former teacher Tyler Udall.

What is your dream job?

Senior editor at Vogue UK or W Magazine.  A boy can dream…

 

Jan28

Intern Spotlight: Jonathan Jackson

 

Screen Shot 2014-01-26 at 9.56.02 PMName: Jonathan Jackson

Intern Position Title: Social Media Editor

Company: TOPMAN Canada and Hudson’s Bay

Location: Toronto

Tell us a little bit about yourself:

Toronto native. Worked in retail since 2006 for Hudson’s Bay and H&M. Attending Ryerson in the Business Management program majoring in Global Management and minoring in Finance. I knew about the brand before Hudson’s Bay launched it in Canada so I jumped at the opportunity to transfer to the new location on Queen and move downtown in 2012. I then worked for the brand for a year before I pursued an internship.

Can you tell us the steps you took to land this internship?

The position had been posted in the back of the Topshop stock room for a solid month. After the position had been filled, I worked up the courage to send a detailed cover letter and resume asking to provide any help to the Marketing and Events Manager for Topshop/TOPMAN. I was called for an interview the next day in the afternoon and went in for an interview early that evening. On my way to another job I received an email asking to begin as soon as I could.

What attracted you to this company?

Strong company profile and market presence. I have worked for Hudson’s Bay for nearly 5 years now. Over these years I’ve witnessed first hand the changes the new board of directors have implemented and they are phenomenal. No other company in Canada has the history, the customer loyalty, and has been able to reinvent themselves so well to meet the needs of the Canadian consumer. These are key in companies that stand out to me when I look at where I want to be employed with in the future… Not to mention they just acquired Lord & Taylor!

What skills are you learning at your internship?

My boss has truly been inspirational in helping me to understand what an individual can achieve for a brand with social media marketing. She has helped me to keep cool and stay authentic to the brand when creating. Another skill I am learning to master is the art of editing. Less is always more in marketing so it’s key to make sure that what is being presented is clean and concise—most importantly COOL.

What has been a highlight so far?Screen Shot 2014-01-26 at 9.58.01 PM

I had the opportunity to implement, monitor and report on a national marketing campaign for TOPMAN during the Christmas season called TOPMAN After Hours. It was exciting to be able to facilitate it with little help and receive the reaction that we did on our social platforms. Another highlight would be on Black Friday. As Black Friday is heavily dependent on social media, a lot of pressure was placed on the interns to deploy the content provided from those above us at the right times and drive sales.

Most challenging part?

Time management. I now go to school full-time, intern, and work in a restaurant so I am always short for time. The challenge doesn’t seem so challenging though when you enjoy working with your team as much as I do!

Could you describe what a typical day is like for you as an intern?

Walk five minutes on Queen St. to the Simpson Tower. Whip my Mac open and start scoping out TOPMAN Generation (TOPMAN’s online magazine/also an app), check their Twitter, Instagram and Facebook to see what the head guys are doing back home in the England and in the US. Next I head downstairs to the store floor to snap a few shots of items, mannequins, and outfits that would be perfect for TOPMAN Canada. I then curate a Content Calendar using photos that other personal shoppers in TOPMAN locations across Canada and I have taken and create texts to accompany the shot. After a lot of editing and prayers, I either email my boss or we sit and go over everything. That is when the real learning happens.

Give us one word to describe your workplace environment:

Dynamic. While it looks like your standard office with no windows, women everywhere dressed in business casual attire and heels of course, the individuals working there are all full of life and truly have the goals of Hudson’s Bay at front of mind.

What advice do you have for someone who is just starting to look for an internship?

Be confident. Know what field you want to get into but don’t feel that you need to know exactly what you want in the future to gain knowledge from the internship. I was not sure about getting in to marketing but now that I have experience with a major corporation, I can see why the jobs are so attractive to business students.

What is your dream job?

I don’t really have a dream job. I just want to be able to do something that makes me happy and allows me to be just as content outside of work. Right now that would be to continue to work in marketing for an amazing company. Somewhere warm year-round would be ideal though!

Oct22

Startup Tips From Techweek NYC

Aspiring entrepreneurs, digital media specialists, investors and all-around tech lovers gathered at 82 Mercer Street on October 17th for Techweek, the first to launch in New York City (it was originally founded in Chicago in 2011). This NYC edition was full of summits, workshops, the LAUNCH startup competition and fashion tech runway show.

It was great to see so many passionate people following their dreams and who are eager to become their own bosses—many of them students or recent graduates. So this was definitely an event to take notes if you’re thinking of starting your own company, not to mention a great opportunity to network like crazy. Here’s a quick list of some of the key points that I learned from spending the day surrounded by such innovative and inspirational people with contagious entrepreneurial spirits.

1. Collaborate.

A great way to get your company out there is to work with other like-minded businesses. Whether that may be through some special cross-promotions or creative partnerships, there are so many different ways to do this. Think outside the box. This is how you can set yourself apart. An awesome example of a company coming up with cool collaborations is  Warby Parker, the affordable and stylish eyewear company that also helps others (for every pair that is sold, a pair is given to someone in need). One of their most popular collaborations was with the Man of Steel movie franchise, bringing the iconic Clark Kent-style frames to life. They’ve also teamed up with Ghostly, The Standard Hotel, and Pencils of Promise just to name a few. Through these projects, they’ve been able to put themselves on the map and are becoming a go-to eyewear destination, both online and off.

DSC_0666

Tim Riley, Director of Online Experience at Warby Parker

2. Be open.

I think the best way to thrive in such an innovative environment is to have an open mind. Sure, you have this fantastic idea, but always remember that things can change quickly. Zack O’Malley Greenburg of Forbes said it best during his panel on making it in New York City, “Don’t get married to your idea, be open to redesign.” He wrote Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office, a book that takes a look into how the hip hop mogul took the business world by storm. Great ideas take time to develop and sometimes you have to go through quite a journey before reaching the final product—Jay-Z is no exception. Having an open mind makes this process much smoother.

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Kelly Reid (left) interviews Zack O’Malley Greenburg (right)

3. Build up a strong team.

Yes, you want to be independent, but everyone could use a solid support system. When starting up your own company, there’s a lot of planning (and stress) that goes into it, so it’s important to put together a reliable team of people you can depend on to help follow through with your vision. The co-founders of Hukkster, Erica Bell and Katie Finnegan, agree that “when you start your own thing, it’s constant pounding the pavement. When you have a team, it’s nice to have people helping you along the way.” Hukkster is a shopping app that aims to help customers find the best deals. They formed their team from a network they created and got references of people who would be fitting for the company.

DSC_0717

Hukkster co-founders Erica Bell (centre) and Katie Finnegan (right)

For more info on Techweek, be sure to visit www.techweek.com

Jun25

The Social Media Job Search

Photo by Jason A. Howie

Photo by Jason A. Howie

We live in a world where you can find everything online—directions, old friends, the latest trends, you name it. So why not use it to find a job?

Social media platforms are perfect for it. Networking with industry professionals, showcasing your skills, and giving a taste of your personality, all in one place. Here are a few tips to make the most of your online experience when you’re on the job hunt.

  • Go beyond just looking on generic job postings sites. Yes, they are a good starting point, but there is so much more out there. Get exploring!
  • Be active. The more you engage online, the better you’ll get and the easier it will become. One of the keys to mastering social media is consistency. Building up your online presence takes time, but it’s well worth it.
  • Participate in Twitter chats. Twitter is one of the quickest and easiest ways to directly get in touch with some of the biggest names in whatever industry you’re hoping to get into. You’re able to start up conversations with people all over the globe and you never know where you could end up with a simple tweet. On top of all that, be sure to follow hashtags that relate to your field and keep your eye out for opportunities.
  • Join groups on LinkedIn to connect with people in different industries and have an idea of some of the companies you want to work for. Everyone is getting on LinkedIn (if you haven’t, do it now). Put some time into making your profile the best it can be. First impressions are everything and you want to grab a potential employer’s attention. Recruiters are always using sites like LinkedIn to find what they’re looking for.
  • Clean up your Facebook profiles. It’s pretty self-explanatory, but you’d be surprised at what can be found sometimes. You’ll be glad you did it.

Social media is all about communication, so use it wisely and take advantage of all the tools you have access to. You never know who might stumble upon your profile and think you’re the perfect fit for a job. It’s worth a shot!