Darnisha is a seasoned professional with over 4 years of public relations and social media experience. Starting her career in Public Relations for an entertainment company, Darnisha gradually transitioned into the digital realm, focusing more on social media strategies. As an Assistant Social Advertising Planner at Neo@Ogilvy in New York City, she creates and executes paid social media strategies to help clients generate leads, increase brand awareness and consumer engagement. We had the chance to ask Darnisha a few questions about her role at Neo@Ogilvy and her life as a PR and social media professional. Creative Interns: What is it like being a paid social advertising planner at a global agency? Darnisha Bishop: My day-to-day is very unpredictable and heavily depends on the different campaigns that are running. Some days, I am planning how to execute paid strategies on multiple social media platforms, and other days I am spending time contributing to thought leadership pieces that help to educate my client about the benefits of incorporating paid social media strategies into their overall social strategies. CI: What made you chose a career path in social media and digital communications? DB: Social media is something I naturally gravitated toward over the years, so I guess you could say social media chose me! Having started my career in PR, I understood the benefits of incorporating social media strategies into the overall brand strategy. As time went on, I became more and more knowledgeable of social media and stayed current on evolving trends. It’s such a fun industry to be a part of, and it is constantly surprising me! CI: For news and updates in social media, what are your go-to resources and websites? DB: My list is long (very long). My top three are:
- TechCrunch for general news in the tech and social media industry
- Social Media Today for all things social media
- Mashable for all things digital and social media
CI: What advice would you give students looking to enter your field? DB:
- Stay on top of what is happening in the industry. Social media is big, and constantly evolving. New trends, apps, strategies pop up almost every day and it’s important to fully understand what is going on.
- Internships are a great way to get hands on experience. I recommend starting out as an intern at an agency that specializes in social media strategies (whether it’s paid or organic). You’ll have a great understanding of how everything works, and will have access to amazing resources that will help you to continue to learn and grow.
- Don’t be afraid to get out there and introduce yourself to different industry professionals. Networking is key! It is a great way to learn more about opportunities in social media.
CI: How do you see the social and digital media landscape evolving over the next five years? DB: We’re already seeing a drastic shift from desktop to mobile usage. Users are taking to their smartphones and tablets to access and share information on social networks. The next step will be social networks paying more attention to the needs of their users, and making their experience a more personalized one. Facebook has already begun this with their updated algorithm, organically generating content that they know their users will find valuable based on previous behaviors. Other platforms, like Twitter, for example, are following their lead. It will be interesting to see how each of the platforms begins to evolve in this direction. To learn more about Darnisha’s career path, connect with her on Twitter or LinkedIn.