Arguably the most important part of getting a job in any creative field is having a solid body of work. Creating and maintaining this ever-changing resource is of paramount importance for career advancement. Although it seems like a daunting task, it can be kept simple by consistently following a few steps.
Consume as much quality content as you can
There is a good chance that whatever idea you have has already been thought of before. There are simply too many people in the world to have completely original ideas all the time; it’s just a numbers game. But no one who wants a job in a creative field got into this to think about numbers. The trick to keeping ideas fresh is to stop worrying about how similar your ideas are to others, and start thinking of ways to do the same thing differently. The only way to achieve this type of thinking is to see what’s out there. Make consuming content your hobby, and coming up with fresh ideas will become easy.
Start simple when working on a project
Get small details right when starting a project. The creative process is long and unforgiving, and what you start out with will rarely be included in the finished project. Getting a good groundwork right away will be sure to prevent frustration later. If you can keep focus on perfecting one aspect in the short term, it will help to keep the project from getting convoluted in the long term.
Perfect a finished project through excessive editing
You need to have your best work possible if you want to succeed in a very competitive field. Once you think you’re done with a project, start the creative process again. Look at every word or image and evaluate it. Every single aspect of your project must have the same focus and correct context in order for it to be portfolio-ready.
Know when to kill a project
This is by far the most difficult thing to master when creating content. You need to be willing and able to see when a project just won’t work out. There is no easy way to do this as it forces you to be objective about your own work. Finding someone whom you trust to be honest with you can be a huge asset, and if you can manage to have thick skin you will have a notable advantage over your competition.
Position your Portfolio effectively
This includes both the place employers can find your portfolio, and the content in it. The preferred format for a portfolio is online, and it is important to have your website reflect your work. As for the work itself, you are going to want to frame it so that any potential employers see your best work first. Even after all of the editing and perfecting of work, you are still going to have projects that are simply better than others. If you can promote these first, you will have a much better shot at getting hired.