Tag Archives: creative interns


7 Must Read Books for Young Creatives


If you’re anything like me, you always have a good book in your hand. As fall approaches, I wanted to put out a list of some great industry reads based on my personal library and what other young creatives are reading.

Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath

I read this book for a graduate Integrated Marketing course and I never felt like I was reading those mundane required textbooks. Published by two brothers, Made to Stick draws on psychological studies with regards to creating unforgettable ideas. The book draws on memorable stories and the six key principles that allow them to spread globally.

Creative Confidence: Unleashing the Creative Potential Within Us All by Tom and David Kelley 

Now this is the book for the those who think only some people on this planet are meant to be creative. Again, two brothers join forces in an entertaining narrative to build the creative confidence that may be hidden in some of us.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

Mmm, Ed Catmull. I’ve heard his name before. Yes, he is the co-founder of Pixar Animation Studios. This creative genius writes a book about creativity in business, providing an inside look into Pixar and how to establish a company, and its culture, based on creativity.

The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry

Being a young creative can require you to think on your feet often. In The Accidental Creative, Todd Henry provides ways to continue to think on your feet and integrate creative ideas into your daily life. 

Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by Jocelyn Glei

While Todd Henry is providing ways to integrate ideas into your daily life, Jocelyn Glei shows you how to manage such ideas to sharpen your creative mind. Thinking about reading both books back to back? Genius idea!

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business by Eric Ries

So you’re the young creative that is looking to take your talents and create a full-fledge business. This is the book for you! Eric Ries shows you how to test your vision throughout the building process, all while adjusting and adapting.

Woe is I: The Grammarphobes Guide to Better English in Plain English by Patricia T. O’Conner

Ok, every book list for young creatives should have a book that perfects writing style. Woe is I does just that. While it may not be an exciting read like the other books on this list, it really does hone in on your grammar and writing capabilities. If you’re a young creative thinking about publishing your own book or blog, you certainly want to get your hand on Woe is I. 

What are some of your creative books to read? Add them in the comments below!


The Art of Building Relationships 2.0: The Human Touch

building relationships

Back in December, I created a post about the art of building authentic relationships and moving away from just “networking.” As any blog post, the topic evolves and from a conversation with my good friend/kindred sister, “The Art of Building Relationships 2.0: The Human Touch” was born.

We understand that building relationships based on shared interests and values are far more important than networking (seeking the benefits). However, in our “always on” and connected world many of us believe relationships can be built over social media, texts, Skype chats and more. Technology is a great way to connect and communicate, but relationships should be enhanced through face to face interaction.

Lunch Meetings

Lunch meetings are a great way to have face to face interaction, talk business and connect based on similarities. Schedule lunch meetings during your lunchtime (if you can) or even on the weekends. I have built many relationships, in and out of my industry, over good lunch or even coffee. Remember, lunch meetings create a shared experience and you are not tied to a lofty meeting agenda like you would be if you met in the office.

Here are some of my favorite spots for lunch meetings and catch-ups:

Republic (Union Square)
Vapiano (Union Square)
Argo Tea

Attend Other Industry Events

If you’re in tech and digital, you don’t always have to attend tech and digital events. Again, relationships are fostered out of shared interests and values. If you love film, head out to different film festivals and conferences. If you are a digital professional who is health conscious, go to a health meet-up in your city. Whatever event, conference or seminar you attend, you are bound to build a relationship with someone with similar passions.

Get off the Internet. Go on an Adventure.

Yes, twitter chats, online meetups and interactive webinars are a great way to meet new people. But how can a real relationship be built if both parties are hidden behind their computer, laptop or tablet? Get off the Internet and go on an adventure. Take that online meet-up offline and meet for a day hike, trust building activities or even a scavenger hunt.

What are some other ways to build authentic relationships from human to human interaction?


#MillennialTalk Recap


For the past four weeks, we have added to the ranks of many “tweeters” who take part in the highly engaged #MillennialTalk on Tuesday night. Last night’s #MillennialTalk, touched on “how the future of the media and television is being defined by millennials.”

The term millennial defines Generation Y, individuals born between the late 1970s and early 2000s. Articles online and television representation may show how millennials are the self-fish, lost generation. However, contrary to popular belief, the millennial generation is defining the future and last night’s twitter chat showed just how much millennials can influence the media and TV space. Emerging creatives, take note…

Tweet 2

Tweet 828PM

Tweet 829PM

Tweet 829PM 2

Tweet 830PM

Tweet 833PM

Tweet 834PM


Tweet 836PM


Tweet 851PM


Tweet 914PM


For more #MillennialTalk, join Twitter every Tuesday at 8PM EST!











Top 3 Lessons Creatives Can Learn from #SuperBowlAds



Every year, both seasoned and new creatives dive into the Superbowl not for the game nor for the half-time performance… but for the ads. And every year, creatives can learn a thing or two from these ads. For Super Bowl XLVIII, it wasn’t any different. Here are the top 3 lessons that creatives can learn from the commercials this year.



Always think out of the box (literally, in Doritos case). The timeless idea behind the ad added with the cute factor, the adorable little boy and dog, was pure genius on part of the Doritos contest winner. The timelessness of the ad indicates for as long as Doritos will be around, this ad can run. The cute factor was a way to lure the audience in even more. When you mix the both, there’s practically nothing that can go wrong.


And of course, the lesson in this… always, go with your gut instincts! Despite whatever push back on the first ad displaying an interracial family, Cheerios continued on with the ad series because it told a story. The world is changing and things aren’t just “black and white,” which leads into the next lesson from Coca-Cola.


Embrace multiculturalism. Now more than ever, brands are embracing different cultures that aren’t always readily apparent in the media (Remember the Gap ad). Coca-Cola took the American national anthem and belted it out in the commercial for millions to hear in different languages. The ad was beautiful and showed where we stand as a country. It is evident with the first Cheerios ad and the feedback on Twitter from the Coca-Cola ad, that there are folks who don’t understand (or want to appreciate) multiculturalism. But the lesson is, if you want your brand to meet the needs of all consumers, embrace multiculturalism and tell all sides of the story.


Any lessons you learned from the SuperBowl ads? Please share!

What You Missed from the LinkedIn Challenge


We kicked off the month of December with the LinkedIn Challenge. For 21 days, Sarah Santacroce sent us one tip for each day in order to share with our talent and employers on how to leverage many LinkedIn possibilities. Read our recap of the entire LinkedIn challenge…

Our favorite days

Day 6: Gaining more visibility by commenting on people’s updates.

Day 9: Send a personal thank you message, after accepting a LinkedIn connection. Lori Ruff said it best, “saying thank you when hardly anyone else does is a great way to standout in a crowded marketplace.”

What the experts had to say

Rick Itzkowich, the LinkedIn Guy, honed in on having a memorable headline.

Viveka von Rosen, the LinkedIn Expert, touched on the practice of “reverse engineering.” This is a way to communicate with individuals you share a group with by doing a simple people or advanced search. Through these searches, you can see if a person is a member of a shared group and send them a message to connect.

Jo Saunders of Wildfire Social Marketing expound on one of the most hated acts of social networking – being a spammer! Never treat LinkedIn as a mailing list. Like Saunders said, “being connected does not give you the okay to send me your bulk message via LinkedIn.”

Be sure to watch the Google+ video recap of the LinkedIn Challenge finale here!

For more tips on LinkedIn, join the #LinkedInchat on twitter every Tuesday at 8PM EST or follow @SarahSantacroce and @LinkedInExpert


The Art of Building Relationships


“Networking” has become just a buzzword and we have lost sight of what is really behind networking – relationships. We have forgotten that your network isn’t the goal, but yet the relationship. My various encounters over the past few weeks has inspired this post to encourage others to go beyond the benefits and build lasting relationships.

Forget the network. Remember the relationship.

People often dive into networking thinking, how can this individual benefit me? That sort of thinking ruins the relationship immediately and inevitably destroys the network. Just recently I was approached at a holiday event and charity drive by a woman who immediately asked “where do you work?” There was no proper greeting, no introduction or even an exchange of smiles. I immediately lost interest in the possibility of a relationship being formed. I properly greeted her, told her my name, what I do, asked for hers and then politely walked away.

For some, approaching people may not be the easiest task. Food for thought – if you forget the network (the benefits for you) and just focus on genuinely getting to know the person, the approach will be that much easier. This leads to my next point…

Shared interests and values

To build a relationship, you must understand each other’s interests and values. More than likely you will share a similar interest with the person you are trying to connect with. To get to know what that interest might be, you have to be personable and authentic. Authenticity and even transparency (no that does not mean you have to bear everything on the table) will make the conversation easier.

The follow up

Follow up with the person that you share interests and values. Your follow up should consist of more than “it was a pleasure meeting you!” If through email or a personal hand written note, let them know why it was so great meeting them and always provide a call to action – maybe a follow up lunch or coffee to continue the conversation. The follow up will be the beginning of building an actual relationship, which will be more beneficial to your network. 


Being a Social and Digital Native

Digital native

In this Internet era, being a public relations professional inevitably leads to you becoming a social and digital native. Within this year alone, the social and digital space has witnessed expansion, new trends and groundbreaking news. From Twitter’s IPO to Pinterest’s new features to the growth of content marketing, there has been plenty to keep up with and only an invested digital native can do so. Between meetups, online blogs, free or paid courses, there are various opportunities to continue to educate yourself in the digital space and expand your professional skills.

Graduate and Non-credit Certificate Programs

You may have received your Master’s degree or MBA in a specific area, but your education should never stop there. As the digital space expands, more and more universities and colleges are offering non-credit courses or certificate programs. For example, both George Washington University and New York University offer digital media marketing certificates to expand your digital communication and marketing skills.

Meetups and Events

Professional growth comes from the many different seeds you plant. Networking and events are one of those seeds. I attended a great meetup last month at Huge, a digital agency in Dumbo, Brooklyn. “Reply, Retweet, Repeat” explored real-time marketing, selling a brand with a human voice and social media mistakes. I learned from seasoned digital natives and even networked with like-minded professionals. Do yourself a favor and make a Meetup account (put social media, tech and Internet as your interests). Also, The Fetch is another amazing resource for such events.

Books, Blogs and More

Here are some books and online platforms that are like my social and digital bible:

  • Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff – This book laid the blueprint for my social media Master’s thesis and my ethical foundation in the world of “groundswell.”
  • The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy
  • Mediabistro.com – I subscribe to the social media times feed on mediabistro.com and every morning I get an email about news, trends and happenings in the social space.
  • Mashable.com – At least twice a week, I’m checking mashable to learn new trends and see what techies are writing about.

Happy Thanksgiving

happy thanksgiving

As Thanksgiving approaches in T-minus 11 hrs, we want you to remember the spirit and season of the holiday. Thanksgiving is a time of reflection, gratitude, looking to the future and paying it forward for others. We at Creative Interns, are extremely grateful for you – our community, employers and our talent.

Tomorrow as you sit with family and friends over the dinner table, reflect on the journey you’ve taken in 2013 and give thanks for what your journey has taught you. Celebrate life on this day (and always) and continue to live to inspire.



Interview with Rena Tom of Makeshift Society


Some people may know Rena Tom as a business strategist consulting with product designers, while many others know her as the Founder of Makeshift Society San Francisco… and now Makeshift Society Brooklyn.

Makeshift Society is a clubhouse for creative freelancers and a space to sustain low-growth businesses. With the “make, learn, teach and think” motto at the core of the space, Rena Tom talks with Creative Interns about how she’s bringing that motto to Brooklyn.

Creative Interns: What made you create Makeshift society in San Francisco?

Rena Tom: I was doing consulting work, some in-person and some over the phone. I was having trouble finding a place to work, so I started renting space at Workshop during the daytime hours when no one was there. While renting the space, I was sitting there basically by myself. Over time, I found myself at the coffee shop more and more just to be around people.

I started talking to my friends who were independent workers, bloggers and designers and I realized we were all in the same boat (wanting to engage with others while working). So I decided I would make a little office space for people and the more people I talked to, the more people wanted to be involved with the space. And so it evolved into a working space – Makeshift Society.


CI: Why did you decide to expand to Brooklyn?

RT: As soon as we opened in San Francisco, we were getting a lot of requests all over the country saying this is a great idea and wishing we were in their city. My friend, Bryan Boyer, was moving to New York and was interested in developing another Makeshift location.

CI: Do you feel Makeshift Society Brooklyn will contribute to the growing creative digital space that is happening in Brooklyn?

RT: Definitely! That’s the reason why we thought it would be ideal to have our second space in Brooklyn – sort of a hub for the east coast. Brooklyn has an enormously large creative population, especially in the freelance side and it does have a good tie to San Francisco. We are there for the independent consultants and entrepreneurs in Brooklyn – designers who want to remain freelance; photographers who get hired to take product shots; or copywriters who are brought in to work on a collection.

CI: Will there be opportunities to work directly with Makeshift Society Brooklyn?

RT: There will be employees on site and we would like to take on interns in marketing, event planning and programming. Beyond that, we are leaving a lot of it up to the members and the companies we will be partnering with.

CI: When can emerging creatives expect to use the Brooklyn space?

RT: We are depending on the completed construction of the site, but first quarter of 2014 is our goal.

For more about Makeshift Society Brooklyn, connect with them on twitter: @MakeshiftSocBK



Job-hunting Nightmares


Job-hunting can be daunting, even frightening. While emerging creatives may have encountered their own scares today, here is a list of “job-hunting nightmares” we’re releasing into the universe this Halloween – don’t read them alone…

  1. Realizing your dream job is with your former internship employer – yes, the internship employer that you never stayed in contact with
  2. Creating a video reel of your amazing work, sending the reel out to prospective employers and then realizing the reel video has a glitch
  3. Finding a job, spending time crafting the perfect cover letter and then realizing the job posting has been taken down
  4. Realizing a job prospect went to your spam mail and now it’s just too late
  5. Interviewing for a job, thinking you nailed the interview and then getting the “we’ve filled the positon” notice
  6. Online job applications and systems that seem only to exist to cause job seekers even more pain
  7. Months of applying, networking and no leads
  8. The well known recruiter who says “you’re perfect for the job” and then suddenly disappears
  9. The reference that never really refers you (be careful of who you ask)
  10. You’re current employer finds out your on the job search before you even give notice (yikes)

Can you think of any other job-hunting nightmares emerging creative professionals may encounter?