Tag Archives: creative careers


7 Tips for actors going to audition


An audition for an actor can be the first step to getting that dream job or role. There are often nerves, anticipation, that knot in the stomach and the lying in bed the night before wondering if this is going to be their big break. Whether it’s an audition to get into that prestigious theatre school, for a commercial, a speaking line in a TV show or as an extra in a movie, here are our 7 tips for actors going to an audition.

Always take your picture and CV

That photo could be what makes them remember you amongst all the other auditionees. You don’t want the producer racking his brain to remember your name and not having a photo to jog his memory. Even if your CV only includes school plays get it on there.  Any experience is good experience in the acting world especially when you are trying to get into theatre school with view to making a career from acting.

Don’t make excuses

Producers don’t care if you’ve got cold, have a hangover or your dog has died. You will be expected to be on set or on stage whatever life throws at you; the show must go on in its most literal form. Turning up looking as if you have just rolled out of bed is an instant black mark, whatever the reason they don’t want to know it so make an effort.

Bring the 3 C’s along

Charisma, comfort and confidence.  As an actor you must command attention. You must be the most important person in a 1000 seat theatre; the one nobody can drag their eyes away from. You have to also be somebody that we all want to get to know better. If you are able to do that as a person you will also be capable of doing it as a character.

Make a choice when asked to make one

Many producers will ask an actor to choose from a choice of 2 or 3 monologues, or from 2 or 3 songs. Do not give a cheeky smile and respond with “surprise me”. The producer wants to see that you can make decisions and have reasoning behind it. Imagine it in this scenario. You choose to portray a character in a certain way and the producer wants to know what has driven you to make that decision, what has attracted you to playing that way. An insight into your character gives a producer an insight into what type of actor you are.

The early bird catches the worm

Never ask for the last audition spot of the day under the misapprehension that the last is the most memorable. By this time the entire team will be tired, grumpy and looking forward to going home. Stats from any of the London school of musical theatre courses we asked suggests that it is the earliest that get the call back as they make their impression when the producer is at his or her most receptive. Roll in at the end of the day and they will barely even acknowledge you are there.

Up to date contact details

Even if you are lucky enough to have an agent make sure you have personal contact details on your CV. Agents are busy people, and if that email inviting you back for a second audition the next morning lands in their inbox after they have left the office and are halfway through their second bottle of wine you could have missed out on your big chance. All actors are recommended to have a separate phone number and email address for work purposes.

Audition for everything

Do not be precious and think anything is beneath you. The more you audition the better you manage to control those nerves, train your mind to memorise lines and build your confidence.



Internships: BYOD & Company Culture

intern ipad

Today’s internships are so much more than schlepping coffee and bagels and doing all the gruntwork no one else wants to do. Interns in 2014 and beyond are hotdesking, hotelling and BYOD-ing instead of running around the corner to the local coffee shop. Sharing desk space or checking in to available desk space and working with their own electronic devices instead of using company-owned equipment are part of what an internship looks like now.

Why is BYOD Important?

With the proliferation of mobile devices and advances in technology, BYOD (permitting employee-owned devices in the workplace) is quickly becoming the norm. The flexibility and accessibility of smart phones and tablets are their main user attraction, and the attraction for employers is that when employees buy and bring their own electronics to do work, the company saves money on assigning company-owned equipment. Security and manageability issues are the downside, and make implementing a solid BYOD program an important success factor.

Why is Company Culture Important?

Company culture is important in a job search because it’s an indication of how the company operates, what a candidate can expect from his or her role and their career path with the company and how much or little the company values supporting and developing the people they bring on board. If an intern candidate is told during the recruitment process only that the internship is for 16 weeks, only pays a flat rate with no possibility for raises or bonuses and that the company relies on interns to get all the paperwork that their permanent employees don’t have time to do, it’s an indication of a culture that doesn’t value support or employee development.

If the intern program has a clear progression throughout the internship, includes opportunities for learning new things and earning premiums or bonuses, and includes a mentorship or coaching aspect, that says a lot about how the company culture values interns. Additional perks or pluses like BYOD policies that allow employees to use devices like Android tablets and iPads add to that perception.

When a candidate doesn’t understand the company culture, he or she risks disappointment with the work and work environment, missing out on opportunities for more meaningful career opportunities and feeling uncomfortable at work.

How to Gauge Company Culture

Company culture isn’t always apparent in the company tour or first interview. You have to actively seek out what makes up the culture to get to know it. Interns should ask a lot of questions about culture to understand it and gauge whether it’s right for them. Find out whether the company is a sales organization, an engineering company, or run by the finance and legal department. Consider the company’s stories, how it was founded, what the major business milestones were, and how it’s weathered economic challenges and growth.

Contributed by: SocialMonsters.org


How Can Young Creatives Thrive?


Young creatives always ask this one question, “how can I succeed within my industry?” As a young creative we are constantly on the grind creating products and working with top startups, in order to reach plateaus of success. In doing so, we pursue money and power – two variables that inevitably come with success. However, we often miss the mark because we forget about the, important, third variable.

Just recently Arianna Huffington, Co-Founder and Editor-in-Chief of The Huffington Post, published her book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder. Her book focuses on going pass those two metrics, which lead to burnout and stress-related illnesses. Arianna wants us to focus more on thriving and living a life of wellness.

So, how can young creatives thrive?

  • Pay it forward: We live in a world where we are constantly bombarded by societal problems that one individual can not solve. Don’t allow your bank account or your pursuit of the corner office, measure how successful you are. Rather, allow the change you create in another life to define your success.
  • Travel: “The best education is taking two worlds and comparing it. ” You truly reach plateaus of success, once you understand and embrace different cultures. Move past your comfort zone and see the world and what it can offer you.
  • Stay Fit: Your brain needs the right fuel to function properly in order to keep your creative mind spinning. This means eating the right foods and being active. You can’t succeed in your respective industry, if your health is falling apart.
  • Unplug: We live in an always on, always connected world. Take it from a public relations and digital marketing professional… it is great to unplug! Close your laptop, turn off your cell for a few hours and go out and create lasting memories with family, friends and co-workers. 
  • Just live: Simply live life and be thankful that everyday you have the chance to do it all over again.

As Arianna Huffington said, “we have shrunk a good life down to two metrics of success: money and power, and this is like trying to sit on a two-legged stool; sooner or later you fall off.” Young creatives, do the work but never forget to thrive!


#MillennialTalk Recap


For the past four weeks, we have added to the ranks of many “tweeters” who take part in the highly engaged #MillennialTalk on Tuesday night. Last night’s #MillennialTalk, touched on “how the future of the media and television is being defined by millennials.”

The term millennial defines Generation Y, individuals born between the late 1970s and early 2000s. Articles online and television representation may show how millennials are the self-fish, lost generation. However, contrary to popular belief, the millennial generation is defining the future and last night’s twitter chat showed just how much millennials can influence the media and TV space. Emerging creatives, take note…

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For more #MillennialTalk, join Twitter every Tuesday at 8PM EST!











Top 3 Lessons Creatives Can Learn from #SuperBowlAds



Every year, both seasoned and new creatives dive into the Superbowl not for the game nor for the half-time performance… but for the ads. And every year, creatives can learn a thing or two from these ads. For Super Bowl XLVIII, it wasn’t any different. Here are the top 3 lessons that creatives can learn from the commercials this year.



Always think out of the box (literally, in Doritos case). The timeless idea behind the ad added with the cute factor, the adorable little boy and dog, was pure genius on part of the Doritos contest winner. The timelessness of the ad indicates for as long as Doritos will be around, this ad can run. The cute factor was a way to lure the audience in even more. When you mix the both, there’s practically nothing that can go wrong.


And of course, the lesson in this… always, go with your gut instincts! Despite whatever push back on the first ad displaying an interracial family, Cheerios continued on with the ad series because it told a story. The world is changing and things aren’t just “black and white,” which leads into the next lesson from Coca-Cola.


Embrace multiculturalism. Now more than ever, brands are embracing different cultures that aren’t always readily apparent in the media (Remember the Gap ad). Coca-Cola took the American national anthem and belted it out in the commercial for millions to hear in different languages. The ad was beautiful and showed where we stand as a country. It is evident with the first Cheerios ad and the feedback on Twitter from the Coca-Cola ad, that there are folks who don’t understand (or want to appreciate) multiculturalism. But the lesson is, if you want your brand to meet the needs of all consumers, embrace multiculturalism and tell all sides of the story.


Any lessons you learned from the SuperBowl ads? Please share!

What Career Path Is Right For You?

Students in Class

Getting into an internship program is similar to finding a job. If wisely chosen, participating in an internship program can provide experience and exposure to your chosen field of study. Working as an intern or part-time employee while still in college is a great way to help you identify preferred interests and skills.

What career path do you really want to take?

Start by analyzing your interests and skills. If it is one of the more competitive fields, you will have to work hard in order to compete with your peers. Hopefully, you’ve completed several internships already and have a good idea of your likes and dislikes. If not, you are at a big disadvantage. Don’t worry, it’s never to early to get started!

Identify a few areas of interest before you choose your career path.

Reading, researching and talking with people that are already in your fields of interest can help you pave your way into a specific field. With greater knowledge about several industries it is easier to talk with professionals and make valuable connections. If you need advice, don’t go it alone. Try working with a career advisor or counselor to create a career vision and game plan.

What type of working environment do you prefer and why?

This is an important question that you should ask yourself, and it is crucial for your decisions about your future job or internship positions. Some people prefer a more casual and less micromanaged environment and others enjoy more structure with consistant feedback. Knowing your preference is important. You’ll feel more comfortable when working in an environment that you prefer.

Knowing the kind of the environment you’d like to work in will help you better choose a career path. Liam Waddy, New York Institute of Technology (NYIT) student, likes working with the public, in a relaxed working environment where he has some freedom and independence. On the other hand, Gaby Rodriguez, also an NYIT student, believes it is more important to have a dynamic environment with effective communication between co-workers.

Consider this before applying for an internship.

Research your field, identify your interests and skills you would like to develop. Before you apply for internship positions, do the homework first by reviewing the company’s website. Read articles about the company on Google or other search engines and read any industry related websites to learn about competitors. Knowing exactly what you want and what the company has to offer will pump-up your confidence and prepare you for the interview.

Don’t forget, having a positive attitude can go a long way with co-workers and your boss. It can actually help jump-start your professional career and make it easier to complete your internship and achieve your career goals.

Written by Ana Komnenovic


Career Path Interview of Design Army’s CEO, Jake Lefebure

Jake Lefebure

Jake Lefebure, CEO, Design Army

About Jake Lefebure:

Jake Lefebure is a co-founding partner and CEO of Design Army. As the principal project leader, he oversees new business and creative for all of the studio’s accounts. In 2009, Jake was named by Graphic Design USA as one of the top 50 People to Watch and his creativity has been featured by every notable design organization, including AIGA 365, American Advertising Federation, Communication Arts, Graphis, HOW, New York Art Directors Club, the One Show, PRINT, SPD, Type Directors Club, D&AD Awards (UK), Red Dot Awards (Germany), Applied Arts and Coupe (Canada), as well as judging design competitions and frequent lecturing at design events and universities.

Tell us about your company?

I could go on for ever – but best way to learn about our company and the work we do is to visit our youtube channel (www.youtube.com/designarmy) and watch a few of our videos. It’s better than reading.

What kind of internships and entry-level positions do you normally offer?

We do not use the word “intern” at Design Army as we do not accept interns – but we do hire students right out of school quite often, and on a rare occasion will accept a part-time designer if they are in their final semester and/or have at least 3+ days a week availability. Everyone is treated equally. An entry level designer will work on the same projects/clients as our senior staff. We do not judge creativity; it’s either good or not – does not matter who’s idea it was.

What is one thing that will entice you to call an applicant for an interview?

A well formatted PDF that’s easy to read and a great work examples that are relevant to our studio.

What is one thing that will make you not call an applicant for an interview?

A PDF over 4mb or a website portfolio that does not function properly.

What skills are most important for an entry-level talent at your company?

Creativity. We can teach a designer to execute; it’s not so easy to teach them to think.

Can you describe what a normal day is like?

9am to 7pm would be pretty average day – most of the day is spent executing design; and in the evenings at home, in front of the TV, sketching ideas for tomorrow’s internal meetings. So it’s probably more like 9am to 11pm.

How has emerging talent benefited from working at Design Army?

Some of our young designers stay an average of 3 to 5 years and then moved on to fantastic jobs in other cities. It’s not a proven fact , but we are pretty certain that 1 year at Design Army is equal to at least 3 years at a “typical” agency. You will learn more than you ever thought possible. Young minds have the weirdest ideas. We love them. The trick is making them relevant to the problem at hand.

Anything else you would like to share with our community of interns and partners?

Great design does not happen from 9 to 5 – be prepared to work hard, cry a little, and learn a lot. Design is not an easy job and it does not get easier. I always tell new candidates during the interview process that Design Army will be the best and worst job you’ll ever have.

What tips can you offer a recent graduate that is preparing to interview for an entry-level position?

99% of the interview is all about you. It’s your personality and how you will fit in with others is what matters once you are at the table. Just be yourself (be on time) and you should do great.

What piece of advice would you offer a student struggling to obtain interviews?

Be persistent. Agency owners are busy and do not always get back to you right away. If we are not hiring I will keep all the good resumes filed so that when we are hiring I can dip back in to them to save time on a new talent search.

What skills are in high demand by your company these days?

Web, Mobile & Video – they are not going away anytime soon. Oh, and also remember to spell check everything!



College to Creative Career

Attendees at College to Creative Career event

Creative Interns partnered with Cre8buzz to present College to Creative Career. Cre8buzz, part of The McIntyre Group, is a staffing firm that specializes in the creative, digital, and social media world. The presenters Kelly DeMasi and Jaime Laufer are both creative and digital recruiting managers.This event held at Wix Lounge and targeted towards students, recent grads, and job seekers was an informational networking opportunity for attendees. Among the topics discussed were the creative job market, job searching with social media, resumes, and interviewing. This was a great way to get a heads up on what hiring managers in the creative fields are looking for.

The creative job market is highly competitive and the presentation included examples of resumes and portfolios that showed how creatives can make themselves stand out from the rest. Another great point was how to brand yourself which is a good way to show who you are and what you do. A big trend today is social media. The presentation covered how to search for a job using social media and how companies use social media to recruit. This is helpful for creatives since just about everything today is done digitally. And most importantly, the interview. The presenters covered everything you need to know about interviewing to help you get a job like researching the company beforehand, how to present yourself at the interviewer, and how to answer popular interview questions.

Kelly & Jaime from cre8buzz

Jaime and Kelly offered insight on how they help job seekers get an interview and why it’s helpful for job seekers to use a recruiter rather than tackling the job search on their own. The atmosphere was intimate and relaxed. The recruiters also shared a few true stories about what not to do during an interview (like wearing too much perfume/cologne) which helped lighten the conversation. Overall the presentation was full of great information to jumpstart a creative career. For more information follow Cre8buzz on Twitter @cre8buzzzz, connect with them on LinkedIn http://linkd.in/14eGEuU, and like them on Facebook https://www.facebook.com/cre8buzz.

Written by Monique Skinner