If you’re hoping to break into a creative industry and are constantly trying to get your foot in the door, the first step to gain exposure is to start by branding yourself. I’m sure you’ve heard that a thousand times, but it’s really something that is necessary when you’re trying to establish a career for yourself. One of the most beneficial methods of doing that is to take your online presence to the next level. Sure, you have Facebook and Twitter, but a great way to get noticed is by having your own blog. Blogging can get you published on your own terms and to share your work with the world, whether you are a writer, videographer, photographer, or whatever field you may be in. Take initiative to get a blog up and running as a way to showcase your talent. You can build up your portfolio and direct potential employers to a URL in addition to a standard resume.
Blogging can also bring about tons of unique opportunities. You never know when a company might be looking for someone with your tone of writing and your perspective. It’s a tool that wasn’t accessible to people back in the day, so take advantage of what is available to you now. It’s simple and free, so why not? Here are some tips to help get the blog roll going.
Find your niche.
Decide what type of content your blog will consist of. Are you a sports fanatic? A movie buff? A fashionista? A tech wiz? Or even a combination. There are so many different topics that you can focus on, so find what suits your interests and let your creative juices flow. You could be as specific or as general as you’d like, just be true to yourself. Let your passion show through the content you create and people will take notice.
Choose your platform.
Next, you might be wondering which blogging platform is right for you. From Blogger to WordPress to Tumblr, the list goes on. All of them have their pros and cons, but it really depends on your personal preferences. I’ve used multiple platforms and have found the one that is most comfortable for my style. I chose Blogger, but WordPress and Tumblr are both great options as well. Give them all a test run and it’ll be much easier to find one that works best for you. The great thing about having your own blog is that you have complete creative control and freedom to take it in whatever direction you want—you can play around with layouts, fonts, colors, the works.
Share, share, share.
Spread the content that you’ve worked so hard on producing! Share on all your social networks and get it out there. You can always use your different accounts to connect your work. Write a blog post, tweet about it, post it on Facebook, the more the merrier. You’ll gain more exposure and bring in a wider audience. Although, you must keep in mind that people like unique content, not spam. Show your readers the value of your content.
Collaborate and connect.
With so many people now online, it’s so easy to find others with similar interests and connect with them over the web. Having a blog instantly makes you a part of a blogging community, which is great for meeting new people and engaging in interesting conversations, all while building up your own brand. Join different groups and take part in Twitter chats to find other bloggers who you could potentially collaborate with in the future. You really never know who you might meet and where these connections could lead.
Once you’ve got your blog up and running, stay committed. You’re building up an audience now, who want to follow what you have to say, so be actively posting. You have this awesome voice and perspective, so put in the effort to make your blog as great as it can possibly be. Keep it up-to-date and always post fresh content to keep your readers coming back. Soon enough, you’ll gain an audience that is eager to see what you post next.
I hope this has inspired you to start up your own blog. Don’t worry if it’s just your friends and family reading in the beginning—you’ve got to start somewhere! It’s definitely worth it, so get on it. Happy blogging!