Tag Archives: advertising internship

Mar28

How to Hire an Intern for your Media Company

Hiring an intern for your marketing company is quite an alluring prospect and also one that allows you to give back, improve your business and perhaps even train up a star employee of the future. For small and large marketing firms deciding on someone to join you and your business can be quite hard if you’ve not done it before.

Hiring an intern is in some ways different to hiring a traditional employee, although in many other ways it’s the same. So, what should you look out for if you’re thinking of hiring an intern for your company?

career_interns

Background

There are thousands of people coming out of university with very suitable degrees and qualifications for a job working in marketing. Whether they are English graduates, computer science students or marketing degree students – there are plenty of people out there.

Nowadays a lot of people in these positions want to receive training before entering the workplace and this is something you can capitalise on. Advertising for applicants for set internships is a great way to get the word out there that you want to get someone on board.

Experience

A degree is a good way to get an idea about how qualified someone is for a job in marketing. However, there are other signifiers. UK Marketers Abacus Marketing suggest you look for people who have active blogs, who make the most of their social media presence and who simply have that sense of social media savvy about them. These ‘doers’ are the sorts of people who have experience in the different marketing areas and are the sorts of go getters that have already taken an interest off their own bat in the world of marketing.

Hire

Using a company that specialises in the area of marketing can be a great way to uncover some gold candidates. Recruiting companies should focus on offering companies looking for great people the chance to hire quality candidates. If you’re looking for an intern they can offer advice on what to look for and how to progress with your efforts.

Internship

When creating an internship make sure that you are offering the intern something of worth. Too much internship opportunities are simplistic, coffee making roles that offer little in the way of benefit. By providing a quality internship you give someone a chance and also open up the likelihood of finding someone of worth for roles in house in the future. In a lot of ways you get back what you put into an internship and if you get a name for offering quality, then you will receive quality people in return.

Interview

If you do end up with a number of potential interns then it’s a good idea to interview for the positions that you have on offer. This can ensure you get the best, most interested interns and in addition this will be of notable benefit to you and your business in the future.

Hiring an intern can be a great way to help your business, allows you extra hands on deck and also may result in you training up a quality person for the future.

Mar03

Company Spotlight: Bulldog Digital Media

Bulldog Digital Media

Bulldog Digital Media’s Gareth Bull, is passionate about Search Engine Optimization (SEO). As the Director of Bulldog Digital Media this search marketer is based just outside of London in Essex. With nearly three years within this fast paced industry, Gareth and his company help businesses of all sizes achieve ROI on their digital campaigns.

Bulldog Digital Media is a specialized SEO & Social Marketing company. They focus on supplying simple ROI campaigns to small to large sized companies. Sound like a place you’d like to work? For junior positions, the agency usually gets approached by local students. Gareth always looks at the CV design and copy when considering new talent for the company. In addition, checking references of any candidate can help determine if the skills listed on the resume are at the level required for the project at hand.

According to Gareth, the skills that are most important for an employee at Bulldog Digital Media include a willingness to learn and an understanding of Social and SEO. Gareth says, “A typical day is varied — from huge website migrations, to setting up a local business in Google to rank locally for their commercial search terms.”

Gareth Bull

Gareth Bull

Career Advice From Gareth Bull

What tips can you offer a recent graduate that is preparing to interview for an entry-level position? 

  • Research the company and the individuals in huge detail.

What piece of advice would you offer a student struggling to obtain interviews?

  • Craft your CV into a thing of beauty.

What skills are in high demand by your company these days?

  • Fast learning individuals.

 

Contributor: Marc Scoleri
Jul08

How To Be A Dream Candidate For An Ad Agency Recruiter

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Agency life is crazy, yet exciting—exhilarating, yet competitive. And for talented young professionals embarking on success in the ad space, here’s what you need to know to get your foot in the door.

Understanding the Hiring Process

During the interview and hiring process, your main point of contact will typically be the recruiter, a representative and gatekeeper of the company who scouts top talent. The recruiter’s role in the process is to determine how qualified a potential candidate is for the position on behalf of the hiring manager.

Depending on the level of authority, a recruiter can influence the decision to hire a new employee during any step of the hiring process, from the preliminary screening stage to the final stage of selecting a candidate and extending a job offer. Impress the recruiter and you’ll be passed along as a recommendation to the hiring manager.

Amy Farrell, a highly experienced marketing agency recruiter, has reviewed thousands of applications for all types of positions with top agencies. Farrell shared with Onward Search, a leading digital marketing and creative talent staffing agency, that the following distinctions make applicants stand out:

  • Updated network-growing LinkedIn profile: Detail skills and accomplishments. Optimize your profile with industry-specific keywords and add relevant certifications or courses.
  • Research & homework: Know the types of clients, key differentiators and job description for the company.
  • Clear & concise resume: Avoid a scattered resume layout with no flow or order. Ensure it’s free of distractions, readable and organized.

Value of Internships

Although an eye-catching resume format attracts a recruiter’s eye, it’s ultimately the content that secures an interview. Internship experience provides resume-building, real-life work experience, career insight and networking opportunities.

Natalie Gillhouse didn’t fully understand what the public relations field entailed until she interned at creative advertising agency Youtech & Associates. Equipped with a few academic principles and theories in PR, Gillhouse was thrown into the agency environment as part of the Youtech team. Gillhouse researched clients and extracted newsworthy information to write press releases. Her greatest out-of-the-classroom lessons were how companies sent out press releases to media outlets and the role of social media to grow a business.

Last summer Devin McGuire was a Boston University senior who learned as an account management intern that “collaboration is an essential part of the advertising world,” according to Internships.com. At advertising and marketing agency Ferrara & Company, McGuire ensured creative projects were on schedule, tracked market trends and researched brand competition. But among the various tasks, experiencing the effects of collaborative teamwork and flexibility during ad production was most noteworthy for McGuire.

Both Gillhouse and McGuire can use their experiences of submitting press releases and collaborating with teams as marketable stories to share with potential employers. Internship work is preparation for the workforce and offers a launching point for a promising career path. Explore the variety of internships available through your university or the CreativeInterns network?

Creative Talent Needs

Creative talent is at the heart of a business, and the ability to adapt to a changing world helps a business grow. Cutting-edge ad agencies need young creative stars with innovative minds and an educational foundation. A business degree in advertising or marketing serves as the cornerstone for a young person’s prosperous career. With so many options for receiving an education, ambitious advertising trailblazers in-the-making can start to embrace their talent starting in school.

Beyond a degree, what are industry power players looking for? Ad Age discovered the following:

  • The ability to produce a series of powerful, smaller ideas can be bigger than a single big idea. (PJ Pereira of Pereira & O’Dell)
  • Fantastic storytellers and a craft for creativity can lead to success in advertising. (Susan Credle of Leo Burnett)
  • Industrious young creatives know how to use the cool tools for executing an idea. (Con Williamson of Saatchi & Saatchi)
  • Writers need to frame an argument and persuade me. (Rob Schwartz of TBWA/Chiat/Day)

Also, portfolios adorned with confidence, versatility and a forward-thinking aesthetics stand out. And as for the candidates, ad agencies look for a good heart, interesting points of view, a diverse background, soulfulness, digital space fluency, a curiosity for technology and a Swiss Army knife skill set.

Article contributed by Paige Calahan from SocialMonster.org 

Mar06

Interview of Diane Ly | Copywriter Intern

Diane Ly

 

Interviewee Name: Diane Ly

Intern Position Title: Copywriter Intern

Company Name: RAPP New York

Company URL: www.rappusa.com

Creative Interns: Tell us the steps you took to land an internship or entry-level position?

Diane Ly: Moving to New York from California with no job lined up was absolutely daunting, but I knew there were resources out there to help me find a position. The problem was, I wasn’t sure which one to use as an entry-level recent graduate with a creative background. CreativeInterns.com showed up in my Google search (I’m actually not even sure what I searched), I applied for a PR/Marketing Assistant position (at Creative Interns!) and the rest was history. I worked closely w/ CEO and founder Marc Scoleri who became a close friend and wonderful mentor. Through Creative Interns, I was able to attend networking events I never would have found if I were not part of the community. I improved my writing portfolio through blogging, and landed a copywriting internship at RAPP New York.

Creative Interns: How did you find CreativeInterns.com?

Diane Ly: As part of my job search. The only source I can recall is Google!

Creative Interns: What keeps you caffeinated Coffee or tea?

Diane Ly: COFFEE. And lots of it.

Creative Interns: What made your internship experience unique?

Diane Ly: Since RAPP is my first advertising agency experience (I have a journalism background), I had no idea what to expect. Soon enough, I was thrown into briefings, creative brainstormings, and asked to write whatever the client needed. It was scary at first, but now that I’ve gotten the hang of it I know that I never would have been able to learn the skills I did in such a short period of time if I hadn’t been fully immersed in the advertising world as I was. It was a huge growth and learning experience.

Creative Interns: What skills did you learn or improve while at your internship?

Diane Ly: Teamwork. Coordinating with my art director partner and making sure we weren’t forgetting anything for our meeting. Communication is key – you can’t leave any questions unanswered.

Creative Interns: Can you describe what a normal day is for an intern at your company?

Diane Ly: Normally, I will be working on 1-3 projects at a time. Coming off a brief, I’ll research, write, and go over my work with a senior to make sure I’m hitting all the marks the client wants us to. I’ll work with the art director on the project, and together we’ll make MAGIC! A few rounds of internal reviews and then it’ll be looked over by the client, after which more edits will take place.

Creative Interns: Give us one word to describe your workplace environment?

Diane Ly: DIVERSE.

Creative Interns: What advice would you give to someone just starting to look for an internship or entry-level job?

Diane Ly: Do not give up and do not have an ego. Remember: you are one of SO many people looking for an entry-level position. So, don’t expect to hear back from every single job you apply to, and when you DO hear back, always, always, always take the opportunity to interview and grow, even if the position isn’t exactly what you’re looking for. It helps build interviewing skills and manage your nerves.

Creative Interns: What do you do to fill the inspiration gas tank?

Diane Ly: Go outside. Don’t coop yourself up in front of the computer screen all day. Taking a walk and seeing different things each day will inspire you to be adventurous.

Creative Interns: What’s next for you?

Diane Ly: Build my copywriting portfolio, learn from every project I have, and give advice to those who seek it. Good luck!