Hiring an intern for your marketing company is quite an alluring prospect and also one that allows you to give back, improve your business and perhaps even train up a star employee of the future. For small and large marketing firms deciding on someone to join you and your business can be quite hard if you’ve not done it before.
Hiring an intern is in some ways different to hiring a traditional employee, although in many other ways it’s the same. So, what should you look out for if you’re thinking of hiring an intern for your company?
There are thousands of people coming out of university with very suitable degrees and qualifications for a job working in marketing. Whether they are English graduates, computer science students or marketing degree students – there are plenty of people out there.
Nowadays a lot of people in these positions want to receive training before entering the workplace and this is something you can capitalise on. Advertising for applicants for set internships is a great way to get the word out there that you want to get someone on board.
A degree is a good way to get an idea about how qualified someone is for a job in marketing. However, there are other signifiers. UK Marketers Abacus Marketing suggest you look for people who have active blogs, who make the most of their social media presence and who simply have that sense of social media savvy about them. These ‘doers’ are the sorts of people who have experience in the different marketing areas and are the sorts of go getters that have already taken an interest off their own bat in the world of marketing.
Using a company that specialises in the area of marketing can be a great way to uncover some gold candidates. Recruiting companies should focus on offering companies looking for great people the chance to hire quality candidates. If you’re looking for an intern they can offer advice on what to look for and how to progress with your efforts.
When creating an internship make sure that you are offering the intern something of worth. Too much internship opportunities are simplistic, coffee making roles that offer little in the way of benefit. By providing a quality internship you give someone a chance and also open up the likelihood of finding someone of worth for roles in house in the future. In a lot of ways you get back what you put into an internship and if you get a name for offering quality, then you will receive quality people in return.
If you do end up with a number of potential interns then it’s a good idea to interview for the positions that you have on offer. This can ensure you get the best, most interested interns and in addition this will be of notable benefit to you and your business in the future.
Hiring an intern can be a great way to help your business, allows you extra hands on deck and also may result in you training up a quality person for the future.