Company: CBC Sports
Tell us a little bit about yourself:
I’m a tiny sports fanatic living in downtown Toronto. I’ve recently finished the Radio & Television Arts program at Ryerson University, and am working my way into the world of sports broadcasting. I can tell you anything you need to know about the Stanley Cup, loose-leaf tea, and Orca Whales. I’m a huge fan of a good goal celebration, 4th-liner jerseys, and a solid playoff beard.
Can you tell us the steps you took to land this internship?
I actually applied to do a shot-listing internship for Hockey Night in Canada. I had to send in my resume and cover letter around four times before I was contacted for an interview. The interview was terrible. I was told I would never get to actually watch any sports during the internship because I’d be too busy getting coffee for people and running up and down the stairs. I asked if they had any writing and social media internships available. I was told no. A month later they asked me if I would do a writing and social media internship for the Olympics. I said yes, obviously.
What attracted you to this company?
CBC Sports is the pinnacle of sports broadcasting in Canada. I grew up watching Don Cherry and Ron MacLean on Hockey Night in Canada every Saturday night. The opportunity to be a part of the CBC Sports team during the Winter Olympics was too good to pass up.
What skills did you learn at your internship?
I now speak in 140-character bursts.
Could you describe what a typical day was like for you as an intern?
The Olympics were a crazy time on the CBC Sports floor. We had an awesome social media team working 24 hours a day, every day from Day -1 of the Olympics, to Day 16. As soon as I arrived for my 8 a.m. start, I was updating Twitter, Facebook, Pinterest, Instagram, Google+, and YouTube constantly. Covering hockey was my main focus. I would sit and watch every single game, live-tweeting them from one account on my phone and another on my laptop. I feel like I didn’t look up from my screen until the night shift arrived to take over social media duties!
What was the most challenging part?
The first time I tweeted a mistake. Everyone always says, “It’s okay to make mistakes.” When you’re representing a major corporation on social media, it isn’t okay to make mistakes. Always quadruple-check your work!
Most memorable moment?
Live-tweeting the men’s gold medal hockey game on the CBC Olympics and Hockey Night in Canada accounts. I literally skipped into work at 5 a.m. that morning. It was like Christmas for me. This is closely followed by the time I got to have a slice of Don Cherry’s birthday cake.
Give us one word to describe your workplace environment:
Exciting–there’s always something happening there.
What advice do you have for someone who is just starting to look for an internship?
Be persistent. Know everyone, and make sure everyone knows you. Never be that person everyone sees around but no one actually knows who you are. Offer to work on your days off. Dress for the job you want, not the one you have. Even if everyone else is in jeans, if your boss dresses up, you should too. Try not to yawn in front of your employers. Be enthusiastic about everything. Never apologize for doing your job. Triple-check your work…then check it again.
Who do you look up to in the industry?
My boss, Monika Platek. She does everything from writing, to social media, to on-air work. I swear she never sleeps.
What is your dream job?
Anything that involves talking about sports into a microphone.