Blog

Apr24

Intern Spotlight: Kailey Sibley

pName: Kailey Sibley

Intern Position Title: Social Media for CBC Olympics and Hockey Night in Canada

Company: CBC Sports

Location: Toronto

Tell us a little bit about yourself:

I’m a tiny sports fanatic living in downtown Toronto. I’ve recently finished the Radio & Television Arts program at Ryerson University, and am working my way into the world of sports broadcasting. I can tell you anything you need to know about the Stanley Cup, loose-leaf tea, and Orca Whales. I’m a huge fan of a good goal celebration, 4th-liner jerseys, and a solid playoff beard.

Can you tell us the steps you took to land this internship?

I actually applied to do a shot-listing internship for Hockey Night in Canada. I had to send in my resume and cover letter around four times before I was contacted for an interview. The interview was terrible. I was told I would never get to actually watch any sports during the internship because I’d be too busy getting coffee for people and running up and down the stairs. I asked if they had any writing and social media internships available. I was told no. A month later they asked me if I would do a writing and social media internship for the Olympics. I said yes, obviously.

What attracted you to this company?

CBC Sports is the pinnacle of sports broadcasting in Canada. I grew up watching Don Cherry and Ron MacLean on Hockey Night in Canada every Saturday night. The opportunity to be a part of the CBC Sports team during the Winter Olympics was too good to pass up.

What skills did you learn at your internship?

I now speak in 140-character bursts.

Could you describe what a typical day was like for you as an intern?

The Olympics were a crazy time on the CBC Sports floor. We had an awesome social media team working 24 hours a day, every day from Day -1 of the Olympics, to Day 16. As soon as I arrived for my 8 a.m. start, I was updating Twitter, Facebook, Pinterest, Instagram, Google+, and YouTube constantly. Covering hockey was my main focus. I would sit and watch every single game, live-tweeting them from one account on my phone and another on my laptop. I feel like I didn’t look up from my screen until the night shift arrived to take over social media duties!

What was the most challenging part?

The first time I tweeted a mistake. Everyone always says, “It’s okay to make mistakes.” When you’re representing a major corporation on social media, it isn’t okay to make mistakes. Always quadruple-check your work!

Most memorable moment?

Live-tweeting the men’s gold medal hockey game on the CBC Olympics and Hockey Night in Canada accounts. I literally skipped into work at 5 a.m. that morning. It was like Christmas for me. This is closely followed by the time I got to have a slice of Don Cherry’s birthday cake.

Give us one word to describe your workplace environment:

Exciting–there’s always something happening there.

What advice do you have for someone who is just starting to look for an internship?

Be persistent. Know everyone, and make sure everyone knows you. Never be that person everyone sees around but no one actually knows who you are. Offer to work on your days off. Dress for the job you want, not the one you have. Even if everyone else is in jeans, if your boss dresses up, you should too. Try not to yawn in front of your employers. Be enthusiastic about everything. Never apologize for doing your job. Triple-check your work…then check it again.

Who do you look up to in the industry?

My boss, Monika Platek. She does everything from writing, to social media, to on-air work. I swear she never sleeps.

What is your dream job?

Anything that involves talking about sports into a microphone.

Apr23

Career Spotlight: Darnisha Bishop

Darnisha Bishop Darnisha is a seasoned professional with over 4 years of public relations and social media experience. Starting her career in Public Relations for an entertainment company, Darnisha gradually transitioned into the digital realm, focusing more on social media strategies. As an Assistant Social Advertising Planner at Neo@Ogilvy in New York City, she creates and executes paid social media strategies to help clients generate leads, increase brand awareness and consumer engagement. We had the chance to ask Darnisha a few questions about her role at Neo@Ogilvy and her life as a PR and social media professional. Creative Interns: What is it like being a paid social advertising planner at a global agency? Darnisha Bishop: My day-to-day is very unpredictable and heavily depends on the different campaigns that are running. Some days, I am planning how to execute paid strategies on multiple social media platforms, and other days I am spending time contributing to thought leadership pieces that help to educate my client about the benefits of incorporating paid social media strategies into their overall social strategies. CI: What made you chose a career path in social media and digital communications? DB: Social media is something I naturally gravitated toward over the years, so I guess you could say social media chose me! Having started my career in PR, I understood the benefits of incorporating social media strategies into the overall brand strategy. As time went on, I became more and more knowledgeable of social media and stayed current on evolving trends. It’s such a fun industry to be a part of, and it is constantly surprising me! CI: For news and updates in social media, what are your go-to resources and websites? DB: My list is long (very long). My top three are:

CI: What advice would you give students looking to enter your field? DB:

  • Stay on top of what is happening in the industry. Social media is big, and constantly evolving. New trends, apps, strategies pop up almost every day and it’s important to fully understand what is going on.
  • Internships are a great way to get hands on experience. I recommend starting out as an intern at an agency that specializes in social media strategies (whether it’s paid or organic). You’ll have a great understanding of how everything works, and will have access to amazing resources that will help you to continue to learn and grow.
  • Don’t be afraid to get out there and introduce yourself to different industry professionals. Networking is key! It is a great way to learn more about opportunities in social media.

CI: How do you see the social and digital media landscape evolving over the next five years? DB: We’re already seeing a drastic shift from desktop to mobile usage. Users are taking to their smartphones and tablets to access and share information on social networks. The next step will be social networks paying more attention to the needs of their users, and making their experience a more personalized one. Facebook has already begun this with their updated algorithm, organically generating content that they know their users will find valuable based on previous behaviors. Other platforms, like Twitter, for example, are following their lead. It will be interesting to see how each of the platforms begins to evolve in this direction. To learn more about Darnisha’s career path, connect with her on Twitter or LinkedIn.

Mar24

Career Spotlight: Katie Robinson

Katie RobinsonKatie Robinson is a young creative talent who functions as the Administrative Assistant to the Vice President of Production Management at Sesame Street, assisting with the production needs of Street Story, Crumby Pictures Presents, Super Grover and Elmo the Musical segments. In her spare time, she runs Ask the Young Professional, a site for the “savvy twentysomething.” We caught up with Katie to talk about her career in, and passion for, production management.
Creative Interns: What specifically motivated you to go this direction in your career?
 
Katie Robinson: I had a really great communications program at Fitchburg State University where I was able to experience a variety of film/video positions hands on. It was through this trial and error period that I was able to narrow down my strengths, weaknesses, what I liked and what I didn’t like. I discovered that my passion really lied within Production Management. I could see myself working towards being a Producer, Assistant Director or Stage Manager based off the experience I had and the skill-sets I knew these positions required. I was really lucky that I knew this about myself early on because it gave me the drive to pursue these areas while still in school. This also lead me to my internship with Sesame Workshop which is where I got my first job. The rest has been a combination of seizing opportunities and working off the adrenalin of doing something I love.
 
CI: Sesame Workshop promotes educational learning through television and media. As an assistant in production management, what is your day-to-day like in promoting the mission of the Sesame Workshop?
 
KR: My main focus in my position is to make sure everyone is able to carry out their duties fully. The day to day specifics vary, but the range can be from simple set ups and scheduling meetings, to helping with keeping track of financial records, to assisting with the planning and production of larger events. I look at my job as a connector piece that helps all the big pieces work together. Without my position, details would get left behind or precocious time would be taken away from the big picture projects.
 
CI: For film and production management news and advice, what are your go-to resources?
 
KR: Honestly, my first go to is people. I learn so much more by talking to people. There is something to be said about the personal connection and information people can give you. Then, there are always great sites like Variety and The Hollywood Report that give you pretty much everything you need to know about what is happening currently. I have their apps on my iPhone and follow them on Twitter to stay up to date as well.
 
CI: What tips can you provide a college student, recent graduate or entry-level talent looking to embark on your career path? 
 
There are two things you should always be doing: talking to people and gathering experience. Networking is really how you will get your jobs, especially since it’s such a freelance-heavy field. Even if you’re not working you can be gaining experience by creating on your own. Whether you’re writing, producing, directing, or filming the creative work you do will keep your momentum going, keep your skills fresh and give you more work examples to share.
 
KR: What is your dream job?
 
This is always a tough question because even though “Producer, Assistant Director or Stage Manager” is always my default answer, I’m also very open to seeing where my career path takes me. I’ve heard from so many people who have been working in the industry for at least twenty years now how they never thought they’d get to where they are now through the path they took. One job lead to the next and then eventually they ended up in a position they really loved and are doing really well for themselves. I think a real dream job for me would be one where I can work to bring collaborative creative minds together to make one final piece and be involved in the pre-production and production process.
To further connect with Katie, tweet with her on Twitter, connect with her on LinkedIn or follow her on Instagram.
Mar21

The Art of Building Relationships 2.0: The Human Touch

building relationships

Back in December, I created a post about the art of building authentic relationships and moving away from just “networking.” As any blog post, the topic evolves and from a conversation with my good friend/kindred sister, “The Art of Building Relationships 2.0: The Human Touch” was born.

We understand that building relationships based on shared interests and values are far more important than networking (seeking the benefits). However, in our “always on” and connected world many of us believe relationships can be built over social media, texts, Skype chats and more. Technology is a great way to connect and communicate, but relationships should be enhanced through face to face interaction.

Lunch Meetings

Lunch meetings are a great way to have face to face interaction, talk business and connect based on similarities. Schedule lunch meetings during your lunchtime (if you can) or even on the weekends. I have built many relationships, in and out of my industry, over good lunch or even coffee. Remember, lunch meetings create a shared experience and you are not tied to a lofty meeting agenda like you would be if you met in the office.

Here are some of my favorite spots for lunch meetings and catch-ups:

Republic (Union Square)
Vapiano (Union Square)
Argo Tea

Attend Other Industry Events

If you’re in tech and digital, you don’t always have to attend tech and digital events. Again, relationships are fostered out of shared interests and values. If you love film, head out to different film festivals and conferences. If you are a digital professional who is health conscious, go to a health meet-up in your city. Whatever event, conference or seminar you attend, you are bound to build a relationship with someone with similar passions.

Get off the Internet. Go on an Adventure.

Yes, twitter chats, online meetups and interactive webinars are a great way to meet new people. But how can a real relationship be built if both parties are hidden behind their computer, laptop or tablet? Get off the Internet and go on an adventure. Take that online meet-up offline and meet for a day hike, trust building activities or even a scavenger hunt.

What are some other ways to build authentic relationships from human to human interaction?

Mar07

Intern Spotlight: Bernadette Mahoney, Research Assistant at the Paley Center for Media

IMG_1446

Bernadette Mahoney is a lover of music, pop culture and television. She dubs herself an “old soul” since she is so in-tuned with 80s and 90s culture. We had the opportunity to speak with Bernadette about her internship experience at The Paley Center for Media and how it aligns with her passion.

What are the steps you took to land your internship at the Paley Center for Media?

After graduating from Sarah Lawrence College, I researched any internship that pertained to media and entertainment. After thorough research, I connected with the head of the internship program at the Paley Center, Robert Eng, who connected me with Jane Klaine. I interviewed with Jane for the research assistant position and landed the internship.

As a research assistant, what is an average day like?

As a research assistant, my day is focused on knowing the big stories in pop culture and clipping news articles pertaining to television and new media to keep our research archives updated. For example, with the death of Phillip Hoffman, I had to gather all information surrounding the movies and television shows he starred in and the day and cause of his death. Any developing information needed to be included in the archives as soon as possible. The role of a research assistant is key in keeping the Paley Center up-to-date on everything in the media.

What specifically motivated you to go this direction in your career?

I have always been fascinated by pop culture. You would always find me watching award shows, countdown specials and the like. I am fascinated by how television and pop culture has a major impact on the lives of so many people.

What tips would you offer a young talent interested in getting into the media industry?

My biggest tip would be to never give up. The media and entertainment industry is a very difficult industry to break into and you have to learn to never give up, gain confidence and learn to take it as a journey. I would also tell young talent to get very involved. In high school, I was apart of The TORCH program, a program that exposes high school students to careers in communications and the arts. The program continued to develop my love for pop culture. By the time I entered college, I joined my college’s audio visual department. I never gave up, and I stayed involved with different programs and organizations that fueled my passion.

What is your dream job?

My dream job is to be a television producer. Again, pop culture is so important to our society and I want to be able to influence it in that role. My internship at the Paley Center for Media has really helped me towards my dream job, because I have been able to look at media in different perspectives.

Are you an emerging talent, interested in media and pop culture? Connect with Bernadette Mahoney on LinkedIn and follow the Paley Center for Media on Twitter: @paleycenter

Mar04

Why (and How) Companies Should Go Social

going social

“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But, in the new age of social media, he or she has the tools to tell ten million.” – Paul Gillin, author of The New Influencers

With the evolution of social media, small businesses, mid-size or fortune 500 companies have the opportunity to engage and converse with customers on a global scale, every day. If your business has not gone social, you hold yourself at a disadvantage. Here is the why and how companies should go social…

The Why…

To join the conversation
According to a Harvard Business Review survey of 2,100 companies, 75% of the companies did not know their most valuable customers were talking about them. That means of those surveyed, about 1,575 companies did not join the conversation with their most valuable customers. These companies missed the mark on engaging with their customers, using social media for great customer service and controlling their online brand.

To generate leads
The online world has taken over how we shop, review products, buy products, see companies and evaluate customer service. Social media helps a company to maximize on all these avenues with one goal in mind: to keep a customer happy. A happy customer equates to more sale leads.

To know it’s not just about you
The best part about social media is that it is a conversation. In any conversation, it is not just you talking. Companies should go social to provide customers with a need, and not to just self-promote. Whether the need is providing behind the scenes content or thought leadership within the particular industry, going social is the way to make it happen.

The How…

Research
Know your audience and learn what is the best way to engage with them. Every company doesn’t need to be on every social media platform. Do the research and know what particular platform works for your audience.

Think out of the box
Enough with the twitter chats! Twitter chats are great, if done properly (one of our favs: #MillennialTalk). But in the same breathe, they have been exhausted. Really get social. Maximize Google+, take on video marketing, create new social contests and incentives. Develop actual social media campaigns that create a movement, and not just a moment in time. Companies who thrive on social media are the ones who understand that social media is just the vehicle that is driving the essential component: great content.

Evaluation
You need to understand what works oppose to what doesn’t work. Evaluate your content as you go along. Do thorough analytical reports to understand who is engaging with what content. Great content doesn’t exist without analytics, measurement and evaluation.

You’ve received the why, and how, companies should go social. So it’s time to sign your company up for Twitter, Pinterest or Facebook, or all of the above and more. The online world is waiting for you to join and grow your brand.

Feb24

Social Media Week 2014: Off-Campus Learning

Screen Shot 2014-02-24 at 12.44.46 AM

www.socialmediaweek.org

Although the official Social Media Week NYC campus was at the Highline Stages, there were lots of individually organized events that also took advantage of the SMW excitement. Here’s a quick recap of some of the things we learned from throughout the city.

Screen Shot 2014-02-24 at 12.30.30 AMIs Social Killing Storytelling?

Where: AOL Headquarters

An impressive panel of industry experts came together at the AOL HQ, including Stacy Martinet of Mashable, James Bennet of The Atlantic, Heidi Moore of The Guardian, and Abigail Cusick of Bravo TV.  The panel was moderated by Tim McDonald of The Huffington Post, who kicked off a discussion revolving around the question: Is Social Killing Storytelling?

The unanimous answer: no.

“Being able to tell a great story isn’t tied to a specific length or medium,” says Stacy Martinet. The influx of social media has opened a lot of doors for the art of storytelling and it’s helping the media industry to get their content—long or short—seen by a wider audience.

And a tip for budding journalists: become a Twitter rock star. Heidi Moore of The Guardian spoke about how she uses Twitter and other social media platforms as an additional test during the hiring process. “You can tell the quality of a writer by their tweets,” says Moore. “ It’s a hiring tool.”

IMG_8930Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert

Where: Gansevoort Park Avenue NYC

A powerhouse panel of industry insiders gave insight into the world of branded content. The panel consisted of Liz Miersch of Equinox, Anne Chertoff of Anne Chertoff Media, Jason Kaufman of Weber Shandwick and Nathan Lump of Condé Nast. The event was hosted by Masthead Media’s co-founders Amanda Pressner and Julie Hochheiser Ilkovich, who led the discussion on why journalists are becoming the key players when it comes to producing branded content.

All of the panelists had traditional editorial experience, but made the jump over to creating content for brands. For many companies, this is a completely new form of marketing, therefore opening a door of opportunities for individuals who know how to utilize social media and maximize money-making capabilities through branded content.

For Liz Miersch, her role as editor-in-chief of Q, an online magazine within the Equinox brand, didn’t exist before, so it’s been a learning experience. “You don’t have to be an expert before entering this space,” she says, “you enter this space and then become the expert.”

Journalists are the ones who are being looked to for knowledge and skills in the social and digital space. They know how to engage, interact and write compelling content. “Journalists know how to put soul into stories,” says Jason Kaufman.

DSC_0811Revolt TV: Watch, Engage, Invent

Where: The Dumbo Loft

Revolt TV and Huge held a special event focusing on social engagement and content programming. Joe McCaffrey of Huge carried a conversation with Jake Katz, VP of Audience Insight & Strategy at Revolt TV about the rise and fall of music television and Revolt TV’s vision for the future of the industry.

Revolt is a multi-platform TV network that was recently launched this past October by Sean Combs. It aims to be “the go-to source for music content, like ESPN is for sports,” explains Jake Katz.

An interesting point that came up was the importance of knowing your audience and how to strengthen your social media presence. Katz adds, “You can create a real meaningful experience on one platform” rather than stretch across as many as possible.

Although Social Media Week has come to an end, keep the conversation going. Tweet @CreativeInterns and let us know about your #SMWNYC experience!

Feb20

Shawna Anderson: EVINS Digital Intern Spotlight

Shawna

As Social Media Week continues to trend all over the Internet, we wanted to highlight another social media and digital intern. Where would a digital public relations agency be without dynamic interns helping to manage clients and roll out content? Shawna Anderson is an Illinois-native and a new, New York City transplant. We had the opportunity to catch up with Shawna, a New York University Master’s student and EVINS digital intern.

Creative Interns: What are the steps you took to secure your internship at EVINS?

Shawna Anderson: There are so many current students looking for work on my university’s career portal, NYU CareerNet, and other career sites like Indeed and Monster. I wanted to go beyond those sites, so I found and applied for my internship on LinkedIn.

CI: EVINS is a digital public relations agency that focuses on brand resonance, engagement and advocacy. As a digital intern, what do you do for clients on a daily basis to execute the agency focus?

SA: Our digital team works together on a daily basis to execute the agency focus. First, we always bear in mind that social media never sleeps! Therefore, we are constantly keeping on top of relevant current events, holidays and other industry news, to identify potential on-brand opportunities for our clients. This leads to everything from creating compelling content, forging strategic partnerships and developing long-term influencer relationships for our clients, which serve to shape our evolving goals and strategies.

CI: What blogs, websites and feeds do you read to stay up-to-date on new digital and social trends?

SA: Mashable is obviously the go-to for social media news, and it’s a favorite on my web browser. I also use feeds such as Feedly and Twitter lists for fast-breaking social media news. I think Feedly is probably the best news aggregator I’ve used. It’s much cleaner and simpler to use than NetVibes, and is great for managing updates on all of your clients’ different industries.

Since part of social media and digital work is posting creative and engaging material, I like to find my news from creative sources and not only the New York Times and Wall Street Journal (although I read those too). For digital trends, PSFK is a good source of digital stories as they relate to advertising, branding, marketing and social media. International Digital Times is a good source of news ranging from tech to software to gaming. Throughout the day, I periodically check sites like Buzzfeed, Social Media Today and Fast Company.

CI: Social Media Week is focusing on “The Future of Now.” What is your opinion on the impact of social media and new technologies on the public relations industry? 

SA: The prevalence of social media has made the news cycle move much faster, and for the PR industry that means we have to keep up with the pace. Social media never sleeps, so checking Twitter right before bed and reading your industry’s news on your cell in the back of the cab has become the expectation. I can only see this fast-pace trend increasing. Fluency in social media and tech is a must-have for any kind of communication-related field today.

Also, there’s the argument that press releases are not relevant and blogs and social media are a more apt replacement for our generation’s attention span. I am not entirely sold on this argument, however social media is evolving the press release and even the media pitching process.

CI: What is your dream job? 

SA: I am a huge foodie and have always dreamed of being a chef, but given my talents in writing and strategy development (and not in cooking), doing public relations and social media for restaurants would be a dream come true!

To stay up-to-date with all that Shawna Anderson is doing, follow her on Twitter!

To stay up-to-date with our live event coverage and post even recaps for Social Media Week, follow us on Twitter and like us Facebook!

Feb19

“The Future of Now”

social-media-week

Social Media Week 2014 began yesterday in New York City like never before. The Highline Stages hub boasts different pop up shops and studios from Percolate, Nokia, Leica, Brandwatch and more (If you’re here, stop at the Leica station, get a free headshot and drop your business cards off for a chance to win a new Leica camera). Besides the pop-up shops and studies, each stage was creatively named to image the future of now conversations. The Innovate, Change and Engage stages were packed with attendees for events and masterclasses. Take a look at our recap from some of the events from day one.

PSFK  #TheFutureOfRetail

Pretty much after this event, we fully understood that retail as we know it is dwindling and the future of retail belongs to tech. Peter Rivera, Vice President and Executive Creative Director of Infusion Labs presented Infusion’s solutions to re-invent the customer experience at Build-A-Bear. “Think of a store as an interrelated platform,” said Rivera. Through a revamp experienced, Build-A-Bear achieved a 20-30% increase in store sales. We’re almost certain that if you’re looking for new opportunities in tech and social media, fashion and retail is where you can look.

Buzzfeed

It’s not everyday you get the chance to witness an in-person interview with Jonah Peretti, Founder and CEO of Buzzfeed and Toby Daniels, Founder and Executive Director of Social Media Week. With this keynote interview, we dived into content, the golden rule of shareability, managing estate between “church and state” (between editorial content & branded/advertising content) and Jonah’s personal perspective of where we are today. He even touched on the ever so popular Buzzfeed quizzes – his favorite is the ‘if you could live in any city’ quiz. “This quiz can become a jumping off point for discussing your life with other people,” said Jonah Peretti.

Photo courtesy of @HillHoliday

Photo courtesy of @HillHolliday

Fueling Social Fandom #SMWFandom

Our television-watching experiences have evolved to more than holding the remote and waiting for commercials to end. Television show fans are engaging on social media with the cast, directors, show plot and more. TV has become extremely social and MTV, VH1 and Comedy Central digital executives shared how they are fueling this experience. “Fandom is not just when the TV show is on. It’s like a long-term relationship and the core aspect of such a relationship is listening,” said Tom Fishman, Vice President of Content Marketing and Social at MTV.

social fandom

Photo courtesy of @JesseEchev

For live coverage of more events, follow us on Twitter at @creativeinterns and engage in the #smwnyc conversation!

 

Feb17

Seven Degrees of Stacy Hanas: Social Media Intern Spotlight

StacyHanas

Social Media Week 2014 is upon us. “The Future of Now” theme focuses on the paradigm shift of communications, how we currently interact with technology and the impact of this “always on, always connected” world. We wanted to kick off our efforts for social media week by highlighting Stacy Hanas, a stellar social media intern at Seven Degrees Communications.

Creative Interns: What are the steps you took to secure your internship at Seven Degrees Communications?

Stacy Hanas: My journey to Seven Degrees Communications came as a result of a sequence of unique opportunities. As Vice President of Stockton’s Public Relations Student Society (PRSSA), I discovered the importance of professionalism – a skill that transcended to the social media community. My opportunity with John Wiley & Sons as a Public Relations and Branding intern shaped my writing skills. Each stage taught me an exceptional skill set that President and Chief Connector, Jessica Levin, found to be of strength to her company.

CI: Tell us about your experience at Seven Degrees Communications. What is a normal day or week life for a social media intern/coordinator?

SH: Seven Degrees Communications’ ultimate mission is to help clients build relationships in both online and offline communities. My main responsibility is to enhance the company’s online presence as well as the amount of leads for each client. With that said, my day consists of utilizing strategy in preparation, planning and posting for clients’ social media outlets.

The preparation process includes analytical skills to disclose information pertaining to viewership. Planning includes multiple steps in order to secure an influx of followers and leads for clients. For example, I often search Forbes, The UnderCover Recruiter, and The Society of Human Resources for our human resources client. To achieve leads, I search through streams like #SHRM, #HR, #nextchat, #HRCI and #Tchat. From the aforementioned websites, I post intriguing content, and with these streams, I engage and retweet industry professionals.

The posting process includes discovering the most frequent times viewers engage in posts and scheduling posts around those times via Hootsuite. Analytics also shows which posts receives the most engagement so I know what type of content to post and how to concentrate on the wording of the post.

CI: What specifically motivated you to go this direction in your career?

SH: My interest for the field of public relations was piqued while working in my former position as Promotions Director at Blue Colt Radio. The opportunity allowed me to fine tune skills in exceptional patience, detail, and marketing. However, it wasn’t until Jessica Levin trained me in Hootsuite social media-marketing platform that I was able to unlock my true enthusiasm for the marketing sphere. While to most it might seem like light-hearted fun to tweet for a living, to me it is much more. It takes analytic skills to determine the best time to release tweets for optimal viewership, strategic skills to expand small amounts to stronger players in the field, and critical thinking skills to find the most relevant articles for my audience.

Social media strategy is a great marketing tactic that positively enhances a company’s online presence and their amount of leads. Ultimately, I find myself developing creative tweets and following industry professionals in my spare time for fun.

CI: What blogs, websites and feeds do you read to stay up to date on new digital and social trends?

SH: I find mobile applications and Twitter to be my most prominent form of news. My most frequently viewed mobile applications include Newsify, Flipboard, CNN and ABC News. Whereas Forbes and New York Times have been my two most commonly viewed Twitter accounts for news related issues. Newsify is an application designed to inform users on current news from their preferred media outlets. I stay informed on industry and social trends by following Inside Facebook, Hootsuite and CNN.com on Newsify. 

CI: Social Media Week is finally here. What do you hope to learn from this year’s “The Future of Now” theme in order to accelerate your career?

SH: “The Future of Now” strongly represents our society today. Innovations such as Google Glass, the Fitbit and other examples of wearable technology allow consumers to remain persistently connected to data. As an attendee at Social Media Week 2014, I hope to walk away with greater understanding of Big Data and how it impacts a marketer’s decision. I also hope to gain a better understanding of how to utilize big data to develop a stronger social media strategy.

Furthermore, I am hoping to attend The Art & Science of Storytelling presented by the New York Times. This session description states, “brands are publishers and publishers are platforms,” which indicates the importance of publishing creative content to attract consumers. I am interested to discover consumer’s interests and how I can develop ingenious content that would apply to consumers of today.

To stay up-to-date with all that Stacy Hanas is doing, follow her on Twitter!

To stay up-to-date with our live event coverage and post even recaps for Social Media Week, follow us on Twitter and like us Facebook!