Blog

Apr02

How Does an Internship Program Benefit Your Company?

Image courtesy of: thetaxhaven

Internship programs benefit both interns and employers. The intern gains hands on learning experience while the employer benefits by saving time and money. Here are some ways an internship program can work for your company.

Internship programs provide you the opportunity to see the talent of potential new hires. Because you get to work closely with an intern you will see first-hand what value they will bring to your company. Supervisors can observe their intern at work and review their work habits,strengths/weaknesses, and ability to fit in with the company before making an offer of employment.

As an employer, you can pre-screen talent by using an internship program. Weeding out those who are not a good fit for the position or the company will save you the time of hiring someone and later finding that person is not passionate about their work. Sometimes interns take on internships as a way to help them decide what they really want to do. You will be able to tell from working with an intern if this is someone who is worth adding to your team. Through an internship program you will have a group of fresh talent to train and develop into valuable members of your team.

Interns are ideal for small businesses because they want to gain experience and are willing to perform everyday tasks that full time employees may put aside for lack of time. If your full time employee is tied down with meetings, calls, or reports an intern can perform research and administrative tasks giving employees more time to focus on other important business.

Interns can become word of mouth advertisement for your company. If an intern has a positive experience in a program at your company they might tell their friends who are also looking to intern. The intern has just done recruitment for you and you didn’t have to lift a finger or spend a dime.

You can sell your company as the “it” place to begin a career. Having interns keeps your business fresh and shows that you are willing to take on up and coming professionals in the workplace. Your intern can offer new ideas to your company. College students are tech savvy and more up to date on social media and can offer ways to incorporate this into growth for the company.

Internships are a low-cost way of training potential new hires. You can train the intern on all aspects of the position without spending money on hiring someone and training them only to find out they are not going to work out. So, having an intern is a win-win. The intern gets real work experience and the employer saves money, time, and could possibly gain a future superstar employee.

Written by Monique Skinner

Mar30

How to Write a Professional Thank You Letter

Thank You Letter

A thank you letter is without a doubt the most valuable part of the follow-up process. Sending a post-interview thank you letter shows your strong interest in the company and your professional attitude. To write a professional thank you letter, here are a few things to keep in mind:

– Keep it short. A good thank you letter should not be long and complicated. Usually one page or half a page is enough to express yourself well.

– Check for any errors. Make sure your letter is grammatically correct and polished. Have your friends, professors or career coaches proofread if possible.

– Pay close attention to the person’s name, job title, company name, and any other detailed information. Make sure they are all spelled right.

– Be timely. Send the thank you letter as soon as possible. The next day is usually good. Do not send the letter later than 3 days after the interview.

A thank you letter is simply composed of three paragraphs:

The first paragraph should have the key phrase “thank you” since it’s a thank you letter. Thank the people who you interviewed with for the time and effort they devote to your interview. Mention the date you met and the position you are applying for. Also, briefly indicate that you had a good time and enjoyed the conversation with the interviewers.

The second paragraph should indicate any ideas that you have exchanged with the interviewers. Tailor it to specific situations. Think about one or two highlights of your interview or anything else interesting about the conversation to remind the interviewers of you. In the meantime, reiterate your qualifications and explain why you are the best fit for the company.

The third paragraph is the final and closing part where you should restate your sincere thanks and positively express that you are excited and are looking forward to working with them in the future.

 

Here’s an example of a good thank you letter from Columbia Univeristy Center for Career Education:

Dear Mr. xxx,

It was a pleasure meeting with you yesterday. Thank you for giving me the opportunity to speak with you about the marketing analyst position at Apfel Incorporated. I am extremely excited about the position and believe that my skills and interests are a good match for the company.

As we discussed, while interning at American Marketing Company, I completed a project that is similar in nature to the work that I would be doing at your company. Developing new business presentations for sports initiatives was my greatest accomplishment at American Marketing Company and I believe that I could make an immediate contribution to Apfel.

Thank you again for your time and consideration. I look forward to hearing from you.

Sincerely,

XXX

Written by: Cathy Qiu

Mar28

College to Creative Career

Attendees at College to Creative Career event

Creative Interns partnered with Cre8buzz to present College to Creative Career. Cre8buzz, part of The McIntyre Group, is a staffing firm that specializes in the creative, digital, and social media world. The presenters Kelly DeMasi and Jaime Laufer are both creative and digital recruiting managers.This event held at Wix Lounge and targeted towards students, recent grads, and job seekers was an informational networking opportunity for attendees. Among the topics discussed were the creative job market, job searching with social media, resumes, and interviewing. This was a great way to get a heads up on what hiring managers in the creative fields are looking for.

The creative job market is highly competitive and the presentation included examples of resumes and portfolios that showed how creatives can make themselves stand out from the rest. Another great point was how to brand yourself which is a good way to show who you are and what you do. A big trend today is social media. The presentation covered how to search for a job using social media and how companies use social media to recruit. This is helpful for creatives since just about everything today is done digitally. And most importantly, the interview. The presenters covered everything you need to know about interviewing to help you get a job like researching the company beforehand, how to present yourself at the interviewer, and how to answer popular interview questions.

Kelly & Jaime from cre8buzz

Jaime and Kelly offered insight on how they help job seekers get an interview and why it’s helpful for job seekers to use a recruiter rather than tackling the job search on their own. The atmosphere was intimate and relaxed. The recruiters also shared a few true stories about what not to do during an interview (like wearing too much perfume/cologne) which helped lighten the conversation. Overall the presentation was full of great information to jumpstart a creative career. For more information follow Cre8buzz on Twitter @cre8buzzzz, connect with them on LinkedIn http://linkd.in/14eGEuU, and like them on Facebook https://www.facebook.com/cre8buzz.

Written by Monique Skinner

Mar06

Interview of Diane Ly | Copywriter Intern

Diane Ly

 

Interviewee Name: Diane Ly

Intern Position Title: Copywriter Intern

Company Name: RAPP New York

Company URL: www.rappusa.com

Creative Interns: Tell us the steps you took to land an internship or entry-level position?

Diane Ly: Moving to New York from California with no job lined up was absolutely daunting, but I knew there were resources out there to help me find a position. The problem was, I wasn’t sure which one to use as an entry-level recent graduate with a creative background. CreativeInterns.com showed up in my Google search (I’m actually not even sure what I searched), I applied for a PR/Marketing Assistant position (at Creative Interns!) and the rest was history. I worked closely w/ CEO and founder Marc Scoleri who became a close friend and wonderful mentor. Through Creative Interns, I was able to attend networking events I never would have found if I were not part of the community. I improved my writing portfolio through blogging, and landed a copywriting internship at RAPP New York.

Creative Interns: How did you find CreativeInterns.com?

Diane Ly: As part of my job search. The only source I can recall is Google!

Creative Interns: What keeps you caffeinated Coffee or tea?

Diane Ly: COFFEE. And lots of it.

Creative Interns: What made your internship experience unique?

Diane Ly: Since RAPP is my first advertising agency experience (I have a journalism background), I had no idea what to expect. Soon enough, I was thrown into briefings, creative brainstormings, and asked to write whatever the client needed. It was scary at first, but now that I’ve gotten the hang of it I know that I never would have been able to learn the skills I did in such a short period of time if I hadn’t been fully immersed in the advertising world as I was. It was a huge growth and learning experience.

Creative Interns: What skills did you learn or improve while at your internship?

Diane Ly: Teamwork. Coordinating with my art director partner and making sure we weren’t forgetting anything for our meeting. Communication is key – you can’t leave any questions unanswered.

Creative Interns: Can you describe what a normal day is for an intern at your company?

Diane Ly: Normally, I will be working on 1-3 projects at a time. Coming off a brief, I’ll research, write, and go over my work with a senior to make sure I’m hitting all the marks the client wants us to. I’ll work with the art director on the project, and together we’ll make MAGIC! A few rounds of internal reviews and then it’ll be looked over by the client, after which more edits will take place.

Creative Interns: Give us one word to describe your workplace environment?

Diane Ly: DIVERSE.

Creative Interns: What advice would you give to someone just starting to look for an internship or entry-level job?

Diane Ly: Do not give up and do not have an ego. Remember: you are one of SO many people looking for an entry-level position. So, don’t expect to hear back from every single job you apply to, and when you DO hear back, always, always, always take the opportunity to interview and grow, even if the position isn’t exactly what you’re looking for. It helps build interviewing skills and manage your nerves.

Creative Interns: What do you do to fill the inspiration gas tank?

Diane Ly: Go outside. Don’t coop yourself up in front of the computer screen all day. Taking a walk and seeing different things each day will inspire you to be adventurous.

Creative Interns: What’s next for you?

Diane Ly: Build my copywriting portfolio, learn from every project I have, and give advice to those who seek it. Good luck!

Feb27

Design A Mind-Blowing Portfolio

CreativeInterns.com’s Motion Graphics Intern, Diane Bruzzese from Stevens Institute of Technology created this animation to illustrate some important points in Designing A Mind-Blowing Portfolio.