Category Archives: Internship


How to Hire an Intern for your Media Company

Hiring an intern for your marketing company is quite an alluring prospect and also one that allows you to give back, improve your business and perhaps even train up a star employee of the future. For small and large marketing firms deciding on someone to join you and your business can be quite hard if you’ve not done it before.

Hiring an intern is in some ways different to hiring a traditional employee, although in many other ways it’s the same. So, what should you look out for if you’re thinking of hiring an intern for your company?



There are thousands of people coming out of university with very suitable degrees and qualifications for a job working in marketing. Whether they are English graduates, computer science students or marketing degree students – there are plenty of people out there.

Nowadays a lot of people in these positions want to receive training before entering the workplace and this is something you can capitalise on. Advertising for applicants for set internships is a great way to get the word out there that you want to get someone on board.


A degree is a good way to get an idea about how qualified someone is for a job in marketing. However, there are other signifiers. UK Marketers Abacus Marketing suggest you look for people who have active blogs, who make the most of their social media presence and who simply have that sense of social media savvy about them. These ‘doers’ are the sorts of people who have experience in the different marketing areas and are the sorts of go getters that have already taken an interest off their own bat in the world of marketing.


Using a company that specialises in the area of marketing can be a great way to uncover some gold candidates. Recruiting companies should focus on offering companies looking for great people the chance to hire quality candidates. If you’re looking for an intern they can offer advice on what to look for and how to progress with your efforts.


When creating an internship make sure that you are offering the intern something of worth. Too much internship opportunities are simplistic, coffee making roles that offer little in the way of benefit. By providing a quality internship you give someone a chance and also open up the likelihood of finding someone of worth for roles in house in the future. In a lot of ways you get back what you put into an internship and if you get a name for offering quality, then you will receive quality people in return.


If you do end up with a number of potential interns then it’s a good idea to interview for the positions that you have on offer. This can ensure you get the best, most interested interns and in addition this will be of notable benefit to you and your business in the future.

Hiring an intern can be a great way to help your business, allows you extra hands on deck and also may result in you training up a quality person for the future.


Top 3 Career Paths for 2015


There is good news to report for every employer and employee in the United States: statistics show that the economy added two hundred and fifty seven thousand new positions to the job market in January 2015. In October 2009, during “The Great Recession,” the unemployment rate was an unthinkable ten percent. Compare that to the current rate: 5.7! Americans are finding work, and there are thousands of students about to graduate who need jobs as well. Not just a job, but a career – or at least a step along the path to one.

Jobs vs. Careers

The words ‘job’ and ‘career’ are sometimes used interchangeably, but that is incorrect. They are not the same thing. So, what is the difference between a career path and just finding a job? There are two primary differences: the amount of time invested and the ultimate goal.

Jobs are sometimes part time and typically short term. The definition of ‘short term’ depends on the person. It could be the three months of summer between college semesters for a student, or the five years a mother takes off work to raise her child until school. The amount of time could even be ten years or more. People get jobs for various goals: to pay bills, for extra cash, to put food on the table, to experiment with what type of work he or she may like to do, or even just to stay active and be social as is the case when retired workers get jobs. The goal is the income, not necessarily the experience.

Careers, on the other hand, are built for the experience as well as the pay. It is about who they are, about their vocation. Someone working a career cares about the success of that product or service in addition to their own income. They care about it and want to stick with it in the long term.

The verb “career pathing” is the process by which a worker uses various jobs and educational opportunities as steps up the proverbial ladder to success. That path consists of high school education, college education, internships, mentoring, coaching, cross-cultural experiences, graduate and post-graduate school as necessary, related jobs, and volunteer work. If someone wants to be a doctor, they do not stop going to school after they get their high school diploma. That would not be on the career path to becoming a physician. On the other hand, someone who wants to become a manager at a retail store could possibly skip getting a college degree. Their career path would be within the store itself: getting hired, learning the necessary skills, shadowing other employees, switching lateral positions within the company, transferring to other locations as necessary and, eventually, their career path would take them up the ladder through promotions.

With those definitions in mind, here are the top three career paths for 2015 (based on information from the BLS- the United States Bureau of Labor Statistics, and various expert opinions). These paths are for you if they match your passions, and if you prioritize the job security and growth they predict. The rankings are based on several factors including unemployment rates, predicted salaries, reported job satisfaction, projected openings, and rate of growth. If these paths do not appeal to you, then aim for something in health care. Seven out of the top ten career paths for 2015 are in that industry!

Path #1: Dentistry

Dentists work with teeth, and they are also able to use those skills to notice undiagnosed diabetes, oral cancer, and heart disease. The median salary is reported as over a hundred and forty six thousand per year. The current unemployment rate is less than one percent. Between 2015 and 2022 there will be about twenty three thousand new dentist positions open in the United States. Dentist are also known for having a comfortable work / life balance. Specialties include general dentistry (diagnosing, preventative measures, surgery), public health (developing community health programs), oral pathologists (specializing in the mouth), Orthodontics (irregular teeth development or alignment, and missing teeth) Periodontics (who work on the gums), and Endodontics (who treat diseases involving the nerves and tissues of the teeth). There are many options upon graduation. Dentists are needed in private practice, and in the military and other government positions.

Path #2 Nurse Practitioner

Like physicians, nurse practitioners treat patients. They can diagnose illnesses and injuries, prescribe medications, read x-rays and laboratory results, provide medical referrals, and track medical histories. Over thirty seven thousand positions are expected in the next ten years, the unemployment rate is 0.7 percent, and the median salary is over ninety two thousand dollars per year. A master’s degree in nursing is required, as well as a license. They work with all ages from newborns to the elderly.

Path #3 Software Developer

As the job title implies, software developers design and manage computer software, or build operating systems. More jobs will open as more technology is needed, so a whopping one hundred and forty thousand new positions will need to be filled, if not more. The median salary is over ninety two thousand a year. Software developers need to complete at least a bachelor’s degree in software engineering, programming, or computer science.

Keep in mind that very few people take the same career paths, even if those paths lead to the same destination. Also, a job can turn into a career and a career into a job. People who dreamed of being teachers their entire lives may become accountants in their forties. People who always thought they would be a professional golfer may fall in love with waitressing or recording music. But if you want the best chance possible at a long term, well paid career, and you have both the passion and the skillset (or the ability to learn the skills), choose one of the three paths above. And what if you don’t know where to begin? Just start somewhere. Start with one class. One lecture. To paraphrase the cliché, it is always easier to steer a ship when it is moving forward!

Are you interested in becoming a small business consultant? Then demonstrate your proficiency to prospect clients by becoming an Accredited Small Business Consultant through the Association of Accredited Small Business Consultants



7 Tips for actors going to audition


An audition for an actor can be the first step to getting that dream job or role. There are often nerves, anticipation, that knot in the stomach and the lying in bed the night before wondering if this is going to be their big break. Whether it’s an audition to get into that prestigious theatre school, for a commercial, a speaking line in a TV show or as an extra in a movie, here are our 7 tips for actors going to an audition.

Always take your picture and CV

That photo could be what makes them remember you amongst all the other auditionees. You don’t want the producer racking his brain to remember your name and not having a photo to jog his memory. Even if your CV only includes school plays get it on there.  Any experience is good experience in the acting world especially when you are trying to get into theatre school with view to making a career from acting.

Don’t make excuses

Producers don’t care if you’ve got cold, have a hangover or your dog has died. You will be expected to be on set or on stage whatever life throws at you; the show must go on in its most literal form. Turning up looking as if you have just rolled out of bed is an instant black mark, whatever the reason they don’t want to know it so make an effort.

Bring the 3 C’s along

Charisma, comfort and confidence.  As an actor you must command attention. You must be the most important person in a 1000 seat theatre; the one nobody can drag their eyes away from. You have to also be somebody that we all want to get to know better. If you are able to do that as a person you will also be capable of doing it as a character.

Make a choice when asked to make one

Many producers will ask an actor to choose from a choice of 2 or 3 monologues, or from 2 or 3 songs. Do not give a cheeky smile and respond with “surprise me”. The producer wants to see that you can make decisions and have reasoning behind it. Imagine it in this scenario. You choose to portray a character in a certain way and the producer wants to know what has driven you to make that decision, what has attracted you to playing that way. An insight into your character gives a producer an insight into what type of actor you are.

The early bird catches the worm

Never ask for the last audition spot of the day under the misapprehension that the last is the most memorable. By this time the entire team will be tired, grumpy and looking forward to going home. Stats from any of the London school of musical theatre courses we asked suggests that it is the earliest that get the call back as they make their impression when the producer is at his or her most receptive. Roll in at the end of the day and they will barely even acknowledge you are there.

Up to date contact details

Even if you are lucky enough to have an agent make sure you have personal contact details on your CV. Agents are busy people, and if that email inviting you back for a second audition the next morning lands in their inbox after they have left the office and are halfway through their second bottle of wine you could have missed out on your big chance. All actors are recommended to have a separate phone number and email address for work purposes.

Audition for everything

Do not be precious and think anything is beneath you. The more you audition the better you manage to control those nerves, train your mind to memorise lines and build your confidence.



Company Spotlight: Bulldog Digital Media

Bulldog Digital Media

Bulldog Digital Media’s Gareth Bull, is passionate about Search Engine Optimization (SEO). As the Director of Bulldog Digital Media this search marketer is based just outside of London in Essex. With nearly three years within this fast paced industry, Gareth and his company help businesses of all sizes achieve ROI on their digital campaigns.

Bulldog Digital Media is a specialized SEO & Social Marketing company. They focus on supplying simple ROI campaigns to small to large sized companies. Sound like a place you’d like to work? For junior positions, the agency usually gets approached by local students. Gareth always looks at the CV design and copy when considering new talent for the company. In addition, checking references of any candidate can help determine if the skills listed on the resume are at the level required for the project at hand.

According to Gareth, the skills that are most important for an employee at Bulldog Digital Media include a willingness to learn and an understanding of Social and SEO. Gareth says, “A typical day is varied — from huge website migrations, to setting up a local business in Google to rank locally for their commercial search terms.”

Gareth Bull

Gareth Bull

Career Advice From Gareth Bull

What tips can you offer a recent graduate that is preparing to interview for an entry-level position? 

  • Research the company and the individuals in huge detail.

What piece of advice would you offer a student struggling to obtain interviews?

  • Craft your CV into a thing of beauty.

What skills are in high demand by your company these days?

  • Fast learning individuals.


Contributor: Marc Scoleri

Career Tips from Superdry


For any young person coming out of school or college finding the first job can be a daunting prospect. This may especially be the case if the dream is starting a career in fashion as the industry is notorious for its competitive nature, largely due to its popularity. Taking the first steps to attaining a position in the industry might seem like a mountain to climb.

Despite the reputation of job hunting in the fashion industry nothing is unattainable when the right boxes are ticked and effort is made. As with most job aspiration reaching the goal can be simplified by breaking down your targets that can help to visualise the steps that you need to take.

  • Experience and Portfolio – the difference between being successful in an interview and not making the cut can be as simple as the amount of experience that you have behind you. Taking opportunities to get into the working environment and challenge yourself will build your knowledge of what work you can thrive with and is right for you.


  • CV and Interview Follow-ups – Stand out from the crowd when sending your CV to a company or after interviews. Turning away an application is a lot easier when there hasn’t been a conversation between you and the employer


  • Look at your talents and use them – There are plenty of areas in the fashion industry which require a range of skills, don’t think that you have to be an expert fashion designer to be in the industry. Roles in marketing, writing, and finance all have a place in fashion; find your strength and follow it.


  • Manage your online presence – social media is an invaluable tool for keeping up to date with current trends in the industry as well as developments in the companies you’re aspiring to. Follow the people that are in the know with the key information that could help to give you the killer edge on others.

See additional guidelines for what’s looked for in the fashion industry with a full list of job roles in this article from

Superdry are one of the most prominent international fashion brands to spring from the UK over the last two decades. Started in 2003 by founders Julian Dunkerton and James Holder, the brand distinguishes itself fusing American and Japanese-inspired graphics with British style. Celebrit­ies such as David Beckham, Bradley Cooper and Justin Bieber have worn and endorsed the brand.

Brand Director

Julian Dunkerton first entered the fashion industry in 1985 at the age of 19 through a government grant scheme. He now takes the role of product and brand director, focussing on the  creative force behind Superdry.

Is there any advice you would give to people, in their early twenties, looking to start a business?

You have to forget about objects and just try to be the best that you can possibly be in the niche that you think you have found. There are thousands of niches, it’s just a case of finding yours. Never think of yourself. It’s about your staff, your customer, and your business. You’re tenth on the list. If you are thinking that you are doing it for material things, then forget it, because you’ll never make the right decisions in business to build the business.

Is your specific route that you have taken something that you would advise others to follow? A lot of aspirational young people are beginning to consider university to be the default option.

I think it’s very typical for people like me to have not been to university. If you look at the serious entrepreneurs in this country you will find that a huge number of them have not been to university and out of the entrepreneurs that have been to university they become entrepreneurs because often of their particular skills base, so they go down a very narrow channel.

James Holder co-founded Superdry with Julian, sharing his drive and continued ambition for fashion. Also starting his career early Holder shares his journey into the fashion industry:


What made you decide to get into the world of fashion?

I fell into fashion by accident! When I was at college, I was crazily being an expert in skateboarding, and somehow I saw that nobody is making that king of cool t-shirts for these skaters, so I started doing them by myself and selling them to others. From that, I saw that I can make a living out of it. So it was not what I love for fashion, it was what I loved for creativity. Even for this day, I don’t count myself as a fashion designer, but as a product designer.

What has been the best part about creating the brand?

We are obsessed with products, and also with creativity and with what we do. When things got tough, we see that it’s time to give more creative and expansion. You’ve got a different source of emotional attachment to each product you make, but you’re in love with them.  So whether it could be the smallest little accessory or the most incredible artisan of the jacket, you will have the same emotional attachment, so it is a joy to do this.  We’re a premium branded brand, but we think far for fashion and we have a completely dynamic clothes collection that changes on a weekly basis.

There are many avenues to take to get into the industry that you want to be involved with. Opportunities might not present themselves as being a direct step into the fashion world yet with building your experiences your path should follow where your strengths lie. And remember that with whatever role you decide to pursue it should be something that you love and enjoy doing above all else!

Contributor, Mathew Foster


How to Avoid Dishonest Job Listings


Marketing and related fields have a weird tendency to attract misleading job listings, especially at the entry level. This phenomenon tends to be much more prevalent in marketing than other fields. For example, I don’t think paralegal applicants ever interview for a job that turns out to be selling knives door-to-door. Unfortunately, many companies have loose definitions of marketing, and their jobs end up being a waste of time. It is very important to be able to filter these positions out in order to find quality internship and career opportunities.

Here are some red flags to watch out for when job hunting:

1. The phrase “Brand Ambassador” is used

This was one of my first “marketing” jobs, and I got it the summer before my senior year of college. The main responsibility of a Brand Ambassador is to generate leads for the sales side of a company. My job entailed going to fairs and asking people for personal information so sales reps could cold-call them (under the guise of a contest). I don’t want to name names but this company was in the basement finishing industry and their mascot was a pink jungle cat. So after many hours of low pay and no professional development, I moved on. Brand Ambassador jobs are a fine way to make money over a summer or in between classes, but they offer almost no real worthwhile experience for a creative job seeker.

2. Company reviews are polarizing

There are some great resources out there to check if jobs are legitimate, and one of my favorites has to be job review websites. They are easily the best place to find out if the company you are applying to is worth your time. The companies that are scams will have both over-the-top positive reviews and very negative ones, with nothing in between. I found this example on All of the positive reviews are very generic and say the same things, implying that the same person wrote them. Any company that possibly hires review writers is not worth your time.

3. The pay includes commission

The nature of marketing is to compliment sales. Some companies ignore this fact and simply refer to entry-level sales jobs as marketing positions. Marketing professionals should never be paid in commission because they don’t sell a product, they sell a brand. In fact, if a job description even contains the word “sales,” it probably isn’t a marketing job.

4. The job listing is on a database

This is not a real red flag as much as it is a need for caution. There are a lot of great listings on sites like indeed, monster, and sometimes even craigslist. However, there are many more bad listings to sift through on these sites than directly on a companies website.

There is an exception to this rule: for a database that only has legitimate job listings click here.


How to Prepare for Career Internships & Job Fair Season

career fair

A new school year has arrived, fall is rapidly approaching and students across the country are getting ready to put on their best suits and fill the lines at internships and job fairs. For some students, they are readily prepared for these fairs and how to strategically tackle them. For others, this may be there first time and they may need a little help. Here are some great tips to use to tackle an internship and job fair…

Make a target list

A student who navigates a career fair well is a strategic student. Make a target list of the companies you are interested in. Your list should be separated into three parts based on the jobs and internships they are providing and your qualifications: your reach companies, your priority companies and your safety companies.

Your reach companies are those that you are highly interested in, but might not necessarily have a job offer for you or you don’t meet the qualifications. Your priority companies are the ones you are highly interested in and you meet the qualifications, and they are even looking to fill immediately. Your safety companies are those that slightly peaked your interest and you meet some of the qualifications.

Know your 30 second pitch

Giving a firm handshake and introducing yourself well is a way to leave a lasting impression. For the employer, the 30 second pitch, also known as the elevator pitch, is a way to see how well you can present yourself in a limited time and to see your level of professionalism. Your 30 second pitch should include who you are and what you can bring to the table. In an article on, the contributor states that the employer “will have their antennas tuned to ‘what’s in it for me?'”

Research companies

You just dropped your 30 second pitch mentioning what you can bring to the table and the employer is impressed. The next thing they want to see is how well you know their company. This is a career fair and you will have some students going from table to table dropping their resumes off without any knowledge of the company. Set yourself apart and do the research. If this is a digital marketing position, know there latest digital campaigns, know who the department director is and what they’ve done for the company. The more you know, the better.

Know the floor plan

One of the worst things you can do at a career fair is waste your time looking for that particular booth. As a student, you are juggling your class schedule, extracurricular activities and maybe even your work-study job. You want to be able to put as much time in speaking with employers and not getting lost. Most college career fairs provide a floor plan online or at the door. Take a moment to highlight where the companies that you want to visit are located. Visit your priority companies first and then your reach companies. Save your safeties for last.


How are you preparing for the career internships and job fair season? Leave a comment below!


Internships: BYOD & Company Culture

intern ipad

Today’s internships are so much more than schlepping coffee and bagels and doing all the gruntwork no one else wants to do. Interns in 2014 and beyond are hotdesking, hotelling and BYOD-ing instead of running around the corner to the local coffee shop. Sharing desk space or checking in to available desk space and working with their own electronic devices instead of using company-owned equipment are part of what an internship looks like now.

Why is BYOD Important?

With the proliferation of mobile devices and advances in technology, BYOD (permitting employee-owned devices in the workplace) is quickly becoming the norm. The flexibility and accessibility of smart phones and tablets are their main user attraction, and the attraction for employers is that when employees buy and bring their own electronics to do work, the company saves money on assigning company-owned equipment. Security and manageability issues are the downside, and make implementing a solid BYOD program an important success factor.

Why is Company Culture Important?

Company culture is important in a job search because it’s an indication of how the company operates, what a candidate can expect from his or her role and their career path with the company and how much or little the company values supporting and developing the people they bring on board. If an intern candidate is told during the recruitment process only that the internship is for 16 weeks, only pays a flat rate with no possibility for raises or bonuses and that the company relies on interns to get all the paperwork that their permanent employees don’t have time to do, it’s an indication of a culture that doesn’t value support or employee development.

If the intern program has a clear progression throughout the internship, includes opportunities for learning new things and earning premiums or bonuses, and includes a mentorship or coaching aspect, that says a lot about how the company culture values interns. Additional perks or pluses like BYOD policies that allow employees to use devices like Android tablets and iPads add to that perception.

When a candidate doesn’t understand the company culture, he or she risks disappointment with the work and work environment, missing out on opportunities for more meaningful career opportunities and feeling uncomfortable at work.

How to Gauge Company Culture

Company culture isn’t always apparent in the company tour or first interview. You have to actively seek out what makes up the culture to get to know it. Interns should ask a lot of questions about culture to understand it and gauge whether it’s right for them. Find out whether the company is a sales organization, an engineering company, or run by the finance and legal department. Consider the company’s stories, how it was founded, what the major business milestones were, and how it’s weathered economic challenges and growth.

Contributed by:


How To Be A Dream Candidate For An Ad Agency Recruiter



Agency life is crazy, yet exciting—exhilarating, yet competitive. And for talented young professionals embarking on success in the ad space, here’s what you need to know to get your foot in the door.

Understanding the Hiring Process

During the interview and hiring process, your main point of contact will typically be the recruiter, a representative and gatekeeper of the company who scouts top talent. The recruiter’s role in the process is to determine how qualified a potential candidate is for the position on behalf of the hiring manager.

Depending on the level of authority, a recruiter can influence the decision to hire a new employee during any step of the hiring process, from the preliminary screening stage to the final stage of selecting a candidate and extending a job offer. Impress the recruiter and you’ll be passed along as a recommendation to the hiring manager.

Amy Farrell, a highly experienced marketing agency recruiter, has reviewed thousands of applications for all types of positions with top agencies. Farrell shared with Onward Search, a leading digital marketing and creative talent staffing agency, that the following distinctions make applicants stand out:

  • Updated network-growing LinkedIn profile: Detail skills and accomplishments. Optimize your profile with industry-specific keywords and add relevant certifications or courses.
  • Research & homework: Know the types of clients, key differentiators and job description for the company.
  • Clear & concise resume: Avoid a scattered resume layout with no flow or order. Ensure it’s free of distractions, readable and organized.

Value of Internships

Although an eye-catching resume format attracts a recruiter’s eye, it’s ultimately the content that secures an interview. Internship experience provides resume-building, real-life work experience, career insight and networking opportunities.

Natalie Gillhouse didn’t fully understand what the public relations field entailed until she interned at creative advertising agency Youtech & Associates. Equipped with a few academic principles and theories in PR, Gillhouse was thrown into the agency environment as part of the Youtech team. Gillhouse researched clients and extracted newsworthy information to write press releases. Her greatest out-of-the-classroom lessons were how companies sent out press releases to media outlets and the role of social media to grow a business.

Last summer Devin McGuire was a Boston University senior who learned as an account management intern that “collaboration is an essential part of the advertising world,” according to At advertising and marketing agency Ferrara & Company, McGuire ensured creative projects were on schedule, tracked market trends and researched brand competition. But among the various tasks, experiencing the effects of collaborative teamwork and flexibility during ad production was most noteworthy for McGuire.

Both Gillhouse and McGuire can use their experiences of submitting press releases and collaborating with teams as marketable stories to share with potential employers. Internship work is preparation for the workforce and offers a launching point for a promising career path. Explore the variety of internships available through your university or the CreativeInterns network?

Creative Talent Needs

Creative talent is at the heart of a business, and the ability to adapt to a changing world helps a business grow. Cutting-edge ad agencies need young creative stars with innovative minds and an educational foundation. A business degree in advertising or marketing serves as the cornerstone for a young person’s prosperous career. With so many options for receiving an education, ambitious advertising trailblazers in-the-making can start to embrace their talent starting in school.

Beyond a degree, what are industry power players looking for? Ad Age discovered the following:

  • The ability to produce a series of powerful, smaller ideas can be bigger than a single big idea. (PJ Pereira of Pereira & O’Dell)
  • Fantastic storytellers and a craft for creativity can lead to success in advertising. (Susan Credle of Leo Burnett)
  • Industrious young creatives know how to use the cool tools for executing an idea. (Con Williamson of Saatchi & Saatchi)
  • Writers need to frame an argument and persuade me. (Rob Schwartz of TBWA/Chiat/Day)

Also, portfolios adorned with confidence, versatility and a forward-thinking aesthetics stand out. And as for the candidates, ad agencies look for a good heart, interesting points of view, a diverse background, soulfulness, digital space fluency, a curiosity for technology and a Swiss Army knife skill set.

Article contributed by Paige Calahan from 


Career Spotlight: Michele Weisman of Likeable Media

Michele Weisman

Right before Memorial Weekend started, we had the opportunity to chat with Michele Weisman, PR & Social Media Manager at Likeable Media. Yes, @ottogrl! As you wine down from the weekend festivities, catch our interview recap and what it is like to work at a social media agency.

Creative Interns: What is a typical day for a PR & Social Media manager at a growing social media agency?

Michele Weisman: I’m a team of one and Likeable Media is a fast-paced and fast-growing company. I follow a yearly Marketing Plan with activities each month, but sometimes new tasks may come up. My typical duties include:

  • Creating daily content and monitoring Likeable Media’s communities on Facebook, Twitter, LinkedIn and various social media networks.
  • Brainstorm and manage content for the company blog. Posts are published daily.
  • Establish and deepen the agency’s relationships with journalists, event programmers and brand marketers.
  • Book guests and help market the podcast, “All the Social Ladies,” hosted by Carrie Kerpen, Likeable Media’s CEO.
  • Founder and moderator of the agency’s weekly Twitter chat, #LikeableChat
  • Working closely with the sales team to help create content, such as eBooks, white papers and webinars to generate leads.

Last week, I launched “Shut Up and Listen,” a social listening e-book (available for download at and I worked with the agency’s Creative and New Business teams to assist with the launch.

CI: What made you choose a career path in social media and digital communications?

MW: In 2008, I discovered Likeable Media during my sophomore year at Syracuse University (GO ORANGE!). A Facebook ad that was describing their internship program led me to a Facebook group (at the time, you could only post Facebook ads via a group) called theKbuzz. Likeable Media used to be called theKbuzz before being rebranded in May 2010. Since I already secured my sophomore summer internship, I applied to intern at Likeable Media one year later. I landed the position and at that time I had no idea of social media’s business implications.

After I completed the summer internship, Dave Kerpen asked me to be his executive assistant while I was still a senior at Syracuse. Once I graduated, I was offered the executive assistant position with a full-time offer. Likeable Media and its co-founders, Dave and Carrie Kerpen, have taught me everything I know about social media. I fell in love with the industry and the constant innovation and creativity. It’s amazing how you could be connected with anyone. It’s a fast-paced industry and it is such an exciting time to work in the social media industry.

CI: For news and updates in social media, what are your go-to resources and websites?

MW: I read a lot! I love LinkedIn Pulse. They have a ton of great content on there from LinkedIn influencers, connections and more. I also read Mashable, Ad Age, NY Times, Fast Company, Ragan, Buzzfeed, Inc. and Forbes. I also have different twitter lists to keep up with what my followers are tweeting about. Twitter is the main app I use.

CI: What is your most memorable moment at Likeable?

MW: Back in 2012, we put on a one-day conference called LikeableU. We had 400 attendees and 100+ speakers ranging from Peter Shankman, Jeffrey Hayzlett, Aliza Licht (@DKNY), Jeff Pulver and Frank Eliason. We also had representatives from brands including Red Mango, New York Times, CNN, Chobani, Twitter, Warby Parker, MLB, Cisco, LinkedIn, Hubspot, ESPN, Meetup, GetGlue, StumbleUpon and Eventbrite. I’m very passionate about event planning and really enjoy the process of putting together a big event.

CI: Give us one word to describe the corporate culture at Likeable. 

MW: It may sound cliche but we are likeable. Staying true to its belief that it pays to be likeable, the agency is committed to creating a more likeable world by providing an entrepreneurial environment that is both rewarding and challenging for employees. Recent activities include potluck meals, food drives, forums, retreats, sport recreational teams, field days and professional development trainings. I’m lucky and fortunate to work in an environment that allows me to grow professionally.

CI: What advice would you give students looking to enter your field or even work at your company?

MW: The best advice I can give is to always be nice to people. You never know when you will need someone’s expertise or when you will want someone to introduce you to a particular person. Make sure that when people help you, you can help others as well. Paying it forward is always good. In addition, don’t be afraid to network. We live in a world where everyone is on the Internet, so try to use your social networks effectively!

To connect with Michele Weisman further, follow her on Twitter at @ottogrl.