Right before Memorial Weekend started, we had the opportunity to chat with Michele Weisman, PR & Social Media Manager at Likeable Media. Yes, @ottogrl! As you wine down from the weekend festivities, catch our interview recap and what it is like to work at a social media agency.
Creative Interns: What is a typical day for a PR & Social Media manager at a growing social media agency?
Michele Weisman: I’m a team of one and Likeable Media is a fast-paced and fast-growing company. I follow a yearly Marketing Plan with activities each month, but sometimes new tasks may come up. My typical duties include:
- Creating daily content and monitoring Likeable Media’s communities on Facebook, Twitter, LinkedIn and various social media networks.
- Brainstorm and manage content for the company blog. Posts are published daily.
- Establish and deepen the agency’s relationships with journalists, event programmers and brand marketers.
- Book guests and help market the podcast, “All the Social Ladies,” hosted by Carrie Kerpen, Likeable Media’s CEO.
- Founder and moderator of the agency’s weekly Twitter chat, #LikeableChat
- Working closely with the sales team to help create content, such as eBooks, white papers and webinars to generate leads.
Last week, I launched “Shut Up and Listen,” a social listening e-book (available for download at likeableaudits.com) and I worked with the agency’s Creative and New Business teams to assist with the launch.
CI: What made you choose a career path in social media and digital communications?
MW: In 2008, I discovered Likeable Media during my sophomore year at Syracuse University (GO ORANGE!). A Facebook ad that was describing their internship program led me to a Facebook group (at the time, you could only post Facebook ads via a group) called theKbuzz. Likeable Media used to be called theKbuzz before being rebranded in May 2010. Since I already secured my sophomore summer internship, I applied to intern at Likeable Media one year later. I landed the position and at that time I had no idea of social media’s business implications.
After I completed the summer internship, Dave Kerpen asked me to be his executive assistant while I was still a senior at Syracuse. Once I graduated, I was offered the executive assistant position with a full-time offer. Likeable Media and its co-founders, Dave and Carrie Kerpen, have taught me everything I know about social media. I fell in love with the industry and the constant innovation and creativity. It’s amazing how you could be connected with anyone. It’s a fast-paced industry and it is such an exciting time to work in the social media industry.
CI: For news and updates in social media, what are your go-to resources and websites?
MW: I read a lot! I love LinkedIn Pulse. They have a ton of great content on there from LinkedIn influencers, connections and more. I also read Mashable, Ad Age, NY Times, Fast Company, Ragan, Buzzfeed, Inc. and Forbes. I also have different twitter lists to keep up with what my followers are tweeting about. Twitter is the main app I use.
CI: What is your most memorable moment at Likeable?
MW: Back in 2012, we put on a one-day conference called LikeableU. We had 400 attendees and 100+ speakers ranging from Peter Shankman, Jeffrey Hayzlett, Aliza Licht (@DKNY), Jeff Pulver and Frank Eliason. We also had representatives from brands including Red Mango, New York Times, CNN, Chobani, Twitter, Warby Parker, MLB, Cisco, LinkedIn, Hubspot, ESPN, Meetup, GetGlue, StumbleUpon and Eventbrite. I’m very passionate about event planning and really enjoy the process of putting together a big event.
CI: Give us one word to describe the corporate culture at Likeable.
MW: It may sound cliche but we are likeable. Staying true to its belief that it pays to be likeable, the agency is committed to creating a more likeable world by providing an entrepreneurial environment that is both rewarding and challenging for employees. Recent activities include potluck meals, food drives, forums, retreats, sport recreational teams, field days and professional development trainings. I’m lucky and fortunate to work in an environment that allows me to grow professionally.
CI: What advice would you give students looking to enter your field or even work at your company?
MW: The best advice I can give is to always be nice to people. You never know when you will need someone’s expertise or when you will want someone to introduce you to a particular person. Make sure that when people help you, you can help others as well. Paying it forward is always good. In addition, don’t be afraid to network. We live in a world where everyone is on the Internet, so try to use your social networks effectively!
To connect with Michele Weisman further, follow her on Twitter at @ottogrl.