Category Archives: Developing Talent

Jul15

3 Ways to give your business a boost

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1. Update that website to HTML 5 for responsive design and mobile

These days it can be tough to compete in business if you don’t have a website that’s well designed, up to date and formatted for mobile phones. If your website is more that five years old there’s a good chance it’s not developed with HTML 5 or responsive design. This means your website may not look correct on different browsers and devices. Pages may get cut in half, images don’t load and crazy scroll bars may need to be used to read content and click on buttons. Know the feeling? According to Wikipedia, “Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”

Why Use Responsive Web Design?

The number of devices, platforms, and browsers that need to work with your site will continue to change. Responsive web design represents a shift in how websites will be built for at least the next ten years. Ignore this and your company will be at a disadvantage for delivering information, products and services online.

How can you update your website and mobile app without breaking the bank or paying developers?

Enlist a consulting company like Creative Village to manage the transfer of content and improve site design with a new HTML 5 responsive website with the revolutionary platform Wix.com. Creative Village will take the project management and design portion of the project off your plate and assure improved user experience, design and applications without having to complete excessive coding, testing or developing because we they partner with designers that are Wix.com experts and offer support and updates to your site even after the project is complete.

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2. Improve your talent pipeline by creating an internship program

Some of the benefits of having a quality internship program include reduced cost in pre-qualifying entry-level candidates, increased bandwidth for projects and training opportunities for staff that participate in the program. Companies have reported saving an average of $15,000 per hire when utilizing their internship program for pre-screening of future hires. In addition, it has been proven that employees who intern at your company will stay with the company longer than employees who never completed an internship program. Therefore employee retention rates are higher for companies that have quality internship programs. Creating useful and engaging learning exercises that prepare the intern to work at the company is important for both the intern host and intern to understand that a full-time position is never a guarantee when interning. This agreement and other important details of an internship program should be written and documented within the actual internship program and contracts signed by both parties.

Sound like too much administrative work to put together an internship program?

If so, check out the Quickstart Internship System. It’s a downloadable guide with templates for everything required to create a quality internship program.

Quickstart Internship System_cover

3. Provide online skills gap training for your staff

These days there are several online training resources to give employees a chance to develop new skills or brush up on current skills that have not been used in a while. With online training platforms such as Grovo.com and Linda.com, employers can offer immense knowledge resources for small monthly subscription fees. Some resources like Grovo.com offer free access for some users. Some of the skills gap trainings available for free include Digital Etiquette, Google Apps and Twitter Ads. Totally captivating because the lessons are broken into short  videos followed by brief multiple-choice exam to help you recall the information. Grovo’s a great tool for any learner trying to learn or improve a current skill.

May01

Crowdsourcing Week Global 2015 Conference

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I recently returned from Singapore after attending the 3rd Annual  #CSWGlobal15 Conference. The conference was held at the Genexis Theater within the Fusionopolis research and development complex that houses research organizations, high-tech companies and government agencies. It was an impressive location easily accessed by the airbnb flat I rented in Holland Village, just two train stops from the event.

I met Crowdsourcing Week’s founder, Epirot Ludvik Nekaj before he relocated from New York City to Singapore a little over three years ago to launch this global conference. We had the opportunity to meet while attending some of the same Meetup events in New York City and eventually became friends and colleagues. My interest in the crowdeconomy, crowdsourcing and crowdlabor has grown ever since. If you have similar interest then you’ll want to attend one of Crowdsourcing Week’s future conferences.

The conference mission is the following:

“Crowdsourcing Week is committed to help organizations transition into a more open, connected, and socially productive society. We focus on how crowdsourcing can address the needs of today’s leaders to bring about meaningful change. Our big, ambitious goal is to get everyone thinking about collaborating with their stakeholders to create shared value.”

Genesix Theater

Genesix Theater

The overriding theme of the conference was “Crowd Economy: Disrupting Billion Dollar Industries and Empowering Billions.” Sean Moffitt’s presentation kicked off the Crowdsourcing Week event. During Mr. Moffitt’s presentation, we learned that according to the 2015 Global Crowd Economy Survey, the biggest industries being disrupted over the next 3 years by the crowd include: #1 Finance and Banking, #2 Non-Profits and Causes, #3 Technology and Software, #4 Art and Design and #5 Publishing, Communications and Media.

The finance and banking sector has seen Peer to Peer (P2P) lenders and crowdfinancing platforms entering their market to compete. Companies like Prosper.com and crypto-currencies such as Transpay and Bitcoin have been making the headlines in tech blogs and major news publications. According to the Crowdsourcing Week audience and some of the presenters at the conference, this sector may be the most disrupted sector in the near future due to an ongoing feeling of dissatisfaction of banks by the general public. Banks and financial institutions are perfect targets for disrupting and making irrelevant. One benefit of using P2P financing and crypto-currencies is that transaction fees are reduced and/or eliminated. These technologies are attractive to the everyday consumer and business owners.

Another highlight of the conference included a presentation by Freeelancer.com’s VP of Growth, Willix Halim. He succinctly illustrated how the physical is being taken over by software. For example, paperback books (physical) to Kindle readers (software), telephones (physical) to Skype (software), scrap books (physical) to Pinterest (software), paper maps (physical) to Google Maps (software), CD players (physical) to Spotify (software), job fairs (physical) to Freelancer.com (software), classroom education (physical) to Udacity (software), well you get the point. Just about everything physical is being created into a software version as well as becoming mobile. The examples are endless and startups continue to innovate in this area of Software as a Service (SaaS).

Willix Halim of Freelancer.com

Willix Halim of Freelancer.com

During the conference we learned that crowd, crowdfunding and crowdfinancing platforms have been growing at a rapid pace. Everyday there are new crowd platforms being developed to provide labor, help fund a new products, causes or even real estate developments. Some of the other crowd platforms discussed at the conference include; ASSOB, Pozible, Freelancer, RealCrowd, iFunding, Planeta.ruZooppa, and eYeka.

Big brands have been using crowdsourcing and open innovation for years including Lego, Coca Cola, General Mills, Proctor & Gamble and Nestle for video production, design services, contests and surveys for new product ideas. The crowd can deliver more creativity and content than one advertising agency or one video production company. The crowd is also cost effective in the sense that you can obtain many ideas or designs from one contest than you ever could from one vendor. It should be noted that the more conscious crowd platforms assure that the crowd is rewarded for continued participation in contests and task completion.

View of Singapore Marina Bay

View of Singapore Marina Bay

One final area of interest from the conference was the disruption of traditional education with software technologies such as Khan Academy, edX, Udacity and Coursera. Some at the conference strongly believed that in the future we will only have a handful of brick and mortar educational institutions because it will no longer be efficient or cost effective to deliver educational content in this manner. At the present moment, educational loans are the biggest burden felt by recent college graduates and it does not have to be that way with online education. The cost can be cut dramatically by delivering the content via mobile device or desktop. How wonderful would it be to have high quality, low or no cost education accessed by WIFI?

Guess what, it’s already here and growing!

Apr28

How To Be A Leader When You Are No Boss

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The moment founders and CEOs intend to promote and hire managers, they look for people who exhibit leadership qualities. But how exactly can you portray leadership if you are limited to an individual contributor role? Possibly, no one comes to you, not even project managers. The good news is that leadership is not a title. It involves a group of characteristics that can be easily acquired even if you are not the boss. Read through this article for some ideas.

Communicate Clearly

Leaders do not grumble behind locked doors the moment things fail to go in their favor. They do not say yes when they should have actually said no. They say what they actually mean and do it in a manner that others understand. This is not advocating for rudeness but rather nurturing directness and dropping any passive aggressive behavior.

Learn Flexibility

There can be many ways of do something right. If you insist on things being done in a specific way, you will be heading down the micromanager path which is not what leadership entails. Just ask yourself, “Is it the wrong way to do it or is it a different manner of doing it?”

Avoid Being a Dormant

Leaders always stand their ground in a polite manner. On the other hand, jerks are always rude. If an individual interrupts you in a meeting, just say, “I am sorry, can I complete my statement?” If your co-worker attempts to leave her work on you, say, “That will not be possible.” Does this mean that you should never give favors? The answer is no. You do favors just because you are nice or because it has some benefit to you not because you cannot reject the favor.

Assist Others

Leaders work together with other employees and give credit where it is due according to ctrlearning.co.uk Leaders do not look for opportunities to look down on others rather for opportunities to uplift others. Always remember that a leader is an individual who demonstrates desirable qualities.

Be Responsible For the Mistakes You Make

All of us make mistakes, therefore own the ones you make. When an individual points out an error, avoid starting the blame game, just say “thank you for informing me. Let me fix it.” In addition, when things start going the wrong way, seek some help instead of panicking and trying to fix all of them by yourself. That might just make it worse.

Pay Attention To Others

You may be having tons of ideas but cannot wait until it is your turn to take the stake. Just take your time and listen to what others have. Others have good ideas and a good leader acknowledges that good things originate from many sources. Do not cut off people but rather solicit ideas. You might end up learning more than you anticipated.

Be A Risk Taker

Some people think that leaders live charmed lives where everything is smooth. However, this is rarely the case. Failure is an aspect of success. You are actually demonstrating leadership by acknowledging the reality of risks and their potential payoff. It is stupid to jump blindly. If you look at a situation and take a risk, you are demonstrating leadership.

Apr09

10 Verbal Reasoning Test Tips You Need to Know

There are a number of verbal reasoning tests, however most are fundamentally the same. Reality is that verbal reasoning tests are used in a variety of interview and career scenarios nowadays. Learning what’s involved, what to expect and also some tips on how to master verbal reasoning will help you stand a better chance of getting the job you want.

10 verbal tips 9948597_orig

  1. Determine what kind of verbal reasoning test you will be asked to take.  The usual format is being provided with a short block of text and then questions with the choices of true, false, can’t say.  Usually the information that your prospective employer provides you with will tell you what the format of the test will be.
  2. Practice verbal reasoning questions prior to taking the test.  Do as many as you possibly can.  Get started preparing today to get ahead of all your competitors and start to practice with questions.   Practicing will help to improve your timing, accuracy and speed so that on the day of the real test you will be able to perform at your best. Here are some great tips on verbal reasoning for all ages.
  3. Practice your questions in exam-like conditions.  It should be a quiet environment that you can practice taking questions in without being disturbed for as long as the real test will take.  If you get used to taking questions in exam conditions it will make your real test much less intimidating.
  4. When you do practice questions, also take the time to review the ones you answer wrong.  This is an important thing to do since you will learn a lot more from your mistakes than the questions you answer correctly.
  5. Read news articles for practice and try to understand their main messages and key points.  Get accustomed to identifying what the key themes are and absorbing information.
  6. The night before your test, be sure to get a good night’s sleep.  Before sitting for the test, try to relax as much as possible.  Before you get started, take a deep breath.  It really can help with boosting your performance and calming your nerves.  View the test as a chance to demonstrate the knowledge that you have instead of a hurdle that needs to be jumped over.
  7. During the test, be sure to carefully read the questions and passages.  Re-read the questions you don’t understand.
  8. When answering the question, only use information that is contained in the passage.  Don’t use your own knowledge.  This includes even if you happen to be an expert on the subject matter that the passage is about.
  9. Before sitting for the test, carefully follow all of the instructions you are provided with.  Take note of how long the test is, along with the number of questions you need to answer within that time frame.  Quickly calculate how much time you have for answering each question.  That will help you stick with your time budget.  Move on if you happen to get stuck on one specific question.  Sticking to your time frame is very important when it comes to performing well on your verbal reasoning test.
  10. Take advantage of all of our learning resources.  We have numerous verbal reasoning tests that you can use to practice, in addition to articles full of tips and hints on how to effectively prepare for your test and improve how you perform on it.

So, follow these tips and you should be able to make more of your verbal reasoning test when it comes about.

Apr06

Student Excuses for being late

Train

Over the years, I’ve had the opportunity to work with students in the capacity of a School Director, Director of Career Services and CEO of CreativeInterns.com. These positions often required students to either arrive on time for an appointment, interview or class and therefore enabled me to hear numerous reasons why students were late or just didn’t show up.

Over the past couple years, I started taking note of some of the more unique and often used excuses, truths and sometimes absurd flat-out lies that were told to me. I’ll leave it up to you to decide if these excuses were given in truth or to create empathy, shock or exemption from discipline for being late or not showing up. Enjoy!

Excuse #1

A homeless guy punched me because I was wearing a red hat.

Excuse #2

There was a really long line at the coffee shop.

Excuse #3

My shoe untied and I fell up the steps.

Excuse #4

There was fog and the ferry was delayed.

Excuse #5

My best friend was sick. (Note: can replace “best friend” with any living thing)

Excuse #6

I got my period.

Excuse #7

My train was delayed.

Excuse #8

I got lost.

Excuse #9

My alarm didn’t go off.

Excuse #10

I don’t know why I am late.

 

Written by: Marc Scoleri

Mar25

Top 3 Career Paths for 2015

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There is good news to report for every employer and employee in the United States: statistics show that the economy added two hundred and fifty seven thousand new positions to the job market in January 2015. In October 2009, during “The Great Recession,” the unemployment rate was an unthinkable ten percent. Compare that to the current rate: 5.7! Americans are finding work, and there are thousands of students about to graduate who need jobs as well. Not just a job, but a career – or at least a step along the path to one.

Jobs vs. Careers

The words ‘job’ and ‘career’ are sometimes used interchangeably, but that is incorrect. They are not the same thing. So, what is the difference between a career path and just finding a job? There are two primary differences: the amount of time invested and the ultimate goal.

Jobs are sometimes part time and typically short term. The definition of ‘short term’ depends on the person. It could be the three months of summer between college semesters for a student, or the five years a mother takes off work to raise her child until school. The amount of time could even be ten years or more. People get jobs for various goals: to pay bills, for extra cash, to put food on the table, to experiment with what type of work he or she may like to do, or even just to stay active and be social as is the case when retired workers get jobs. The goal is the income, not necessarily the experience.

Careers, on the other hand, are built for the experience as well as the pay. It is about who they are, about their vocation. Someone working a career cares about the success of that product or service in addition to their own income. They care about it and want to stick with it in the long term.

The verb “career pathing” is the process by which a worker uses various jobs and educational opportunities as steps up the proverbial ladder to success. That path consists of high school education, college education, internships, mentoring, coaching, cross-cultural experiences, graduate and post-graduate school as necessary, related jobs, and volunteer work. If someone wants to be a doctor, they do not stop going to school after they get their high school diploma. That would not be on the career path to becoming a physician. On the other hand, someone who wants to become a manager at a retail store could possibly skip getting a college degree. Their career path would be within the store itself: getting hired, learning the necessary skills, shadowing other employees, switching lateral positions within the company, transferring to other locations as necessary and, eventually, their career path would take them up the ladder through promotions.

With those definitions in mind, here are the top three career paths for 2015 (based on information from the BLS- the United States Bureau of Labor Statistics, and various expert opinions). These paths are for you if they match your passions, and if you prioritize the job security and growth they predict. The rankings are based on several factors including unemployment rates, predicted salaries, reported job satisfaction, projected openings, and rate of growth. If these paths do not appeal to you, then aim for something in health care. Seven out of the top ten career paths for 2015 are in that industry!

Path #1: Dentistry

Dentists work with teeth, and they are also able to use those skills to notice undiagnosed diabetes, oral cancer, and heart disease. The median salary is reported as over a hundred and forty six thousand per year. The current unemployment rate is less than one percent. Between 2015 and 2022 there will be about twenty three thousand new dentist positions open in the United States. Dentist are also known for having a comfortable work / life balance. Specialties include general dentistry (diagnosing, preventative measures, surgery), public health (developing community health programs), oral pathologists (specializing in the mouth), Orthodontics (irregular teeth development or alignment, and missing teeth) Periodontics (who work on the gums), and Endodontics (who treat diseases involving the nerves and tissues of the teeth). There are many options upon graduation. Dentists are needed in private practice, and in the military and other government positions.

Path #2 Nurse Practitioner

Like physicians, nurse practitioners treat patients. They can diagnose illnesses and injuries, prescribe medications, read x-rays and laboratory results, provide medical referrals, and track medical histories. Over thirty seven thousand positions are expected in the next ten years, the unemployment rate is 0.7 percent, and the median salary is over ninety two thousand dollars per year. A master’s degree in nursing is required, as well as a license. They work with all ages from newborns to the elderly.

Path #3 Software Developer

As the job title implies, software developers design and manage computer software, or build operating systems. More jobs will open as more technology is needed, so a whopping one hundred and forty thousand new positions will need to be filled, if not more. The median salary is over ninety two thousand a year. Software developers need to complete at least a bachelor’s degree in software engineering, programming, or computer science.

Keep in mind that very few people take the same career paths, even if those paths lead to the same destination. Also, a job can turn into a career and a career into a job. People who dreamed of being teachers their entire lives may become accountants in their forties. People who always thought they would be a professional golfer may fall in love with waitressing or recording music. But if you want the best chance possible at a long term, well paid career, and you have both the passion and the skillset (or the ability to learn the skills), choose one of the three paths above. And what if you don’t know where to begin? Just start somewhere. Start with one class. One lecture. To paraphrase the cliché, it is always easier to steer a ship when it is moving forward!

Are you interested in becoming a small business consultant? Then demonstrate your proficiency to prospect clients by becoming an Accredited Small Business Consultant through the Association of Accredited Small Business Consultants

 

Feb28

Can Elocution lessons get you ahead in life?

Elocution Lessons

The UK is home to a wealth of distinguishable, often charming regional accents that can instantly tell you where a person is from and give you an insight into their heritage and background, without you knowing anything about them. Many people are proud of their accents. They are a part of their identity and, in many ways, part of their character.

Dialects

However, with many regions adopting a number of dialect specific words that only mean something to that particular region, it’s easy to see why accents present progression barriers when it comes to securing your chosen career, especially if it involves speaking publicly.

With many stronger accents difficult to understand for people from other regions and countries, it has led many to wonder if elocution lessons are the answer? And will they get us ahead in life?

It’s a topic that divides the nation but, with many companies now put off by strong regional accents due to the fear that the customers they will be communicating with will simply not understand them, should elocution lessons be viewed as a means of getting our dream job or is it a form of discrimination?

At one time, regional dialects were seen as fashionable. In fact, many regions have relied on them heavily as a way of retaining the reputation of its area. For example, Geordie Duo, Ant and Dec played a crucial role in glamorising phrases taken from their regional dialect including “Well Aye, which signaled a trend for the entire nation to adopt Newcastle’s affectionate use of slang.

Unfortunately, social stereotypes tend to deem regional accents as common, causing them to be an immediate handicap when it comes to securing high-flying jobs in the capital!

With a strong focus on using what is referred to the as the ‘Queen’s English’ or Received Pronunciation, many people have turned to elocution lessons to help them to finely tune their accents.

Elocution lessons

If you decide that you need elocution lessons that are an extensive range of highly qualified tutors out there, who can help you to fix the rough edges of your accent or make subtle vocal changes that will provide you with increased opportunities when it comes to bagging the job that you want. Firsttutors are a well-known option for this service.

And it’s not just politicians, doctors, lawyers and other influential people in the public eye who invest in elocution lessons.

Elocution teachers also help you to execute yourself confidently in demanding situations when you have to speak publicly to large audiences, or deliver presentations on a regular basis. It might be that you need help when it comes to slowing down when reading, pronouncing your vowels effectively, or simply making more of an impact with the words and messages that you are trying to get across to people.

Many of the nation’s favorite celebrities have had to receive elocution lessons. One famous example is Cat Deeley, who sought the help of an elocution coach after fears that she could potentially have lost her TV presenting job in the US due to her strong Birmingham accent.

On the other hand, many celebrities such as Cheryl Cole, who famously lost a job in the American version of the X Factor after fears that the audience could not understand her strong Newcastle accent, refuse to lose their regional accents and dialects.

So what’s the verdict? Do you stand loud and proud of your accent or do you think that people who have jobs where they are communicating with all segments of the British public should receive elocution lessons if they have a strong accent?

 

 

 

Nov09

Tips for Perfecting a Portfolio

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Arguably the most important part of getting a job in any creative field is having a solid body of work. Creating and maintaining this ever-changing resource is of paramount importance for career advancement. Although it seems like a daunting task, it can be kept simple by consistently following a few steps.

 Consume as much quality content as you can

There is a good chance that whatever idea you have has already been thought of before. There are simply too many people in the world to have completely original ideas all the time; it’s just a numbers game. But no one who wants a job in a creative field got into this to think about numbers. The trick to keeping ideas fresh is to stop worrying about how similar your ideas are to others, and start thinking of ways to do the same thing differently. The only way to achieve this type of thinking is to see what’s out there. Make consuming content your hobby, and coming up with fresh ideas will become easy.

Start simple when working on a project

Get small details right when starting a project. The creative process is long and unforgiving, and what you start out with will rarely be included in the finished project. Getting a good groundwork right away will be sure to prevent frustration later. If you can keep focus on perfecting one aspect in the short term, it will help to keep the project from getting convoluted in the long term.

Perfect a finished project through excessive editing

You need to have your best work possible if you want to succeed in a very competitive field. Once you think you’re done with a project, start the creative process again. Look at every word or image and evaluate it. Every single aspect of your project must have the same focus and correct context in order for it to be portfolio-ready.

Know when to kill a project

This is by far the most difficult thing to master when creating content. You need to be willing and able to see when a project just won’t work out. There is no easy way to do this as it forces you to be objective about your own work. Finding someone whom you trust to be honest with you can be a huge asset, and if you can manage to have thick skin you will have a notable advantage over your competition.

Position your Portfolio effectively

This includes both the place employers can find your portfolio, and the content in it. The preferred format for a portfolio is online, and it is important to have your website reflect your work. As for the work itself, you are going to want to frame it so that any potential employers see your best work first. Even after all of the editing and perfecting of work, you are still going to have projects that are simply better than others. If you can promote these first, you will have a much better shot at getting hired.

Oct08

How to Avoid Dishonest Job Listings

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Marketing and related fields have a weird tendency to attract misleading job listings, especially at the entry level. This phenomenon tends to be much more prevalent in marketing than other fields. For example, I don’t think paralegal applicants ever interview for a job that turns out to be selling knives door-to-door. Unfortunately, many companies have loose definitions of marketing, and their jobs end up being a waste of time. It is very important to be able to filter these positions out in order to find quality internship and career opportunities.

Here are some red flags to watch out for when job hunting:

1. The phrase “Brand Ambassador” is used

This was one of my first “marketing” jobs, and I got it the summer before my senior year of college. The main responsibility of a Brand Ambassador is to generate leads for the sales side of a company. My job entailed going to fairs and asking people for personal information so sales reps could cold-call them (under the guise of a contest). I don’t want to name names but this company was in the basement finishing industry and their mascot was a pink jungle cat. So after many hours of low pay and no professional development, I moved on. Brand Ambassador jobs are a fine way to make money over a summer or in between classes, but they offer almost no real worthwhile experience for a creative job seeker.

2. Company reviews are polarizing

There are some great resources out there to check if jobs are legitimate, and one of my favorites has to be job review websites. They are easily the best place to find out if the company you are applying to is worth your time. The companies that are scams will have both over-the-top positive reviews and very negative ones, with nothing in between. I found this example on glassdoor.com. All of the positive reviews are very generic and say the same things, implying that the same person wrote them. Any company that possibly hires review writers is not worth your time.

3. The pay includes commission

The nature of marketing is to compliment sales. Some companies ignore this fact and simply refer to entry-level sales jobs as marketing positions. Marketing professionals should never be paid in commission because they don’t sell a product, they sell a brand. In fact, if a job description even contains the word “sales,” it probably isn’t a marketing job.

4. The job listing is on a database

This is not a real red flag as much as it is a need for caution. There are a lot of great listings on sites like indeed, monster, and sometimes even craigslist. However, there are many more bad listings to sift through on these sites than directly on a companies website.

There is an exception to this rule: for a database that only has legitimate job listings click here.

Sep19

Eat, Sleep and Think Content

NewsCred Summit

Yesterday, in the Chelsea area of New York  City, hundreds gathered at the Metropolitan Pavilion for NewsCred’s #ThinkContent Summit. With executives from leading companies like Buzzfeed, Vice and Spotify, the momentum filled the house from start to end.

Stacy Minero, Head of Content Planning at Twitter, said it best, “The best part of this conference is you have all different parts of the industry, but we’re all united in this belief that content marketing is king.” Brand marketers, public relations practitioners, journalists and advertising execs gathered for a full day to get nuggets on creating worthy content and establishing a human brand that consumers can connect with.

Content Strategy that Wins

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Left to right: Alicianne Rand, VP of Marketing, NewsCred; David Lang, Chief Content Officer, Mindshare; Vin Farrell, Global Chief Content Officer, Havas Worldwide; and John McCarus, SVP, Practice Lead, Social.Content, DigitasLBi

“Every brand has a story to tell and that story is not about the brand. It’s about the consumer and you have to really focus on consumer-centric ideas.” – David Lang

The New Media Model

Jonah Peretti, CEO of Buzzfeed took the stage and enlightened us about the new media model and just like the first time I met him, he ran his presentation on the very thing marketers are maximizing in storytelling: charisma and humor.

Jonah touched on crucial armors of Buzzfeed: communication and content sharing. People are using content to spark communication and connect with each other. You all remember how much convos, and laughs, were shared by knowing what city you are destined to live in or what pop star you embody.

Jonah

Jonah Peretti, CEO, Buzzfeed

News Does Matter to Millennials

When you think of millennials and news, you think of Vice! Vice’s platform was created on the foundation of telling stories that matter most to young people. Eddy Moretti, Chief Creative Officer at Vice, stated that years ago there grew an acute crisis in media and it was because millennials were losing trust in media outlets. So in 1994, founders Suroosh Alvi and Shane Smith, wanted to create a platform that would cater to and actively engage millennials.

#ThinkContent quote

Eddy mentioned the pushback and how people believed Vice couldn’t happen. So how did they do it? They directly asked millennials what they care about and millennials told them that, “part of being an adult, is engaging with our world.” The creators of Vice moved forward and waited for what would happen next. “To immerse ourselves in this, we have to press record and watch it while it happens,” said Eddy Moretti.

VICE

Eddy Moretti, Chief Creative Officer, Vice

Again, NewsCred outdid themselves with this year’s #ThinkContent summit. For more recaps and photos, check the #ThinkContent feed on Twitter and NewsCred’s blog.