Category Archives: Career Tips

Interviews, articles and tips related to creative careers.

Mar28

How to Hire an Intern for your Media Company

Hiring an intern for your marketing company is quite an alluring prospect and also one that allows you to give back, improve your business and perhaps even train up a star employee of the future. For small and large marketing firms deciding on someone to join you and your business can be quite hard if you’ve not done it before.

Hiring an intern is in some ways different to hiring a traditional employee, although in many other ways it’s the same. So, what should you look out for if you’re thinking of hiring an intern for your company?

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Background

There are thousands of people coming out of university with very suitable degrees and qualifications for a job working in marketing. Whether they are English graduates, computer science students or marketing degree students – there are plenty of people out there.

Nowadays a lot of people in these positions want to receive training before entering the workplace and this is something you can capitalise on. Advertising for applicants for set internships is a great way to get the word out there that you want to get someone on board.

Experience

A degree is a good way to get an idea about how qualified someone is for a job in marketing. However, there are other signifiers. UK Marketers Abacus Marketing suggest you look for people who have active blogs, who make the most of their social media presence and who simply have that sense of social media savvy about them. These ‘doers’ are the sorts of people who have experience in the different marketing areas and are the sorts of go getters that have already taken an interest off their own bat in the world of marketing.

Hire

Using a company that specialises in the area of marketing can be a great way to uncover some gold candidates. Recruiting companies should focus on offering companies looking for great people the chance to hire quality candidates. If you’re looking for an intern they can offer advice on what to look for and how to progress with your efforts.

Internship

When creating an internship make sure that you are offering the intern something of worth. Too much internship opportunities are simplistic, coffee making roles that offer little in the way of benefit. By providing a quality internship you give someone a chance and also open up the likelihood of finding someone of worth for roles in house in the future. In a lot of ways you get back what you put into an internship and if you get a name for offering quality, then you will receive quality people in return.

Interview

If you do end up with a number of potential interns then it’s a good idea to interview for the positions that you have on offer. This can ensure you get the best, most interested interns and in addition this will be of notable benefit to you and your business in the future.

Hiring an intern can be a great way to help your business, allows you extra hands on deck and also may result in you training up a quality person for the future.

Mar25

Top 3 Career Paths for 2015

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There is good news to report for every employer and employee in the United States: statistics show that the economy added two hundred and fifty seven thousand new positions to the job market in January 2015. In October 2009, during “The Great Recession,” the unemployment rate was an unthinkable ten percent. Compare that to the current rate: 5.7! Americans are finding work, and there are thousands of students about to graduate who need jobs as well. Not just a job, but a career – or at least a step along the path to one.

Jobs vs. Careers

The words ‘job’ and ‘career’ are sometimes used interchangeably, but that is incorrect. They are not the same thing. So, what is the difference between a career path and just finding a job? There are two primary differences: the amount of time invested and the ultimate goal.

Jobs are sometimes part time and typically short term. The definition of ‘short term’ depends on the person. It could be the three months of summer between college semesters for a student, or the five years a mother takes off work to raise her child until school. The amount of time could even be ten years or more. People get jobs for various goals: to pay bills, for extra cash, to put food on the table, to experiment with what type of work he or she may like to do, or even just to stay active and be social as is the case when retired workers get jobs. The goal is the income, not necessarily the experience.

Careers, on the other hand, are built for the experience as well as the pay. It is about who they are, about their vocation. Someone working a career cares about the success of that product or service in addition to their own income. They care about it and want to stick with it in the long term.

The verb “career pathing” is the process by which a worker uses various jobs and educational opportunities as steps up the proverbial ladder to success. That path consists of high school education, college education, internships, mentoring, coaching, cross-cultural experiences, graduate and post-graduate school as necessary, related jobs, and volunteer work. If someone wants to be a doctor, they do not stop going to school after they get their high school diploma. That would not be on the career path to becoming a physician. On the other hand, someone who wants to become a manager at a retail store could possibly skip getting a college degree. Their career path would be within the store itself: getting hired, learning the necessary skills, shadowing other employees, switching lateral positions within the company, transferring to other locations as necessary and, eventually, their career path would take them up the ladder through promotions.

With those definitions in mind, here are the top three career paths for 2015 (based on information from the BLS- the United States Bureau of Labor Statistics, and various expert opinions). These paths are for you if they match your passions, and if you prioritize the job security and growth they predict. The rankings are based on several factors including unemployment rates, predicted salaries, reported job satisfaction, projected openings, and rate of growth. If these paths do not appeal to you, then aim for something in health care. Seven out of the top ten career paths for 2015 are in that industry!

Path #1: Dentistry

Dentists work with teeth, and they are also able to use those skills to notice undiagnosed diabetes, oral cancer, and heart disease. The median salary is reported as over a hundred and forty six thousand per year. The current unemployment rate is less than one percent. Between 2015 and 2022 there will be about twenty three thousand new dentist positions open in the United States. Dentist are also known for having a comfortable work / life balance. Specialties include general dentistry (diagnosing, preventative measures, surgery), public health (developing community health programs), oral pathologists (specializing in the mouth), Orthodontics (irregular teeth development or alignment, and missing teeth) Periodontics (who work on the gums), and Endodontics (who treat diseases involving the nerves and tissues of the teeth). There are many options upon graduation. Dentists are needed in private practice, and in the military and other government positions.

Path #2 Nurse Practitioner

Like physicians, nurse practitioners treat patients. They can diagnose illnesses and injuries, prescribe medications, read x-rays and laboratory results, provide medical referrals, and track medical histories. Over thirty seven thousand positions are expected in the next ten years, the unemployment rate is 0.7 percent, and the median salary is over ninety two thousand dollars per year. A master’s degree in nursing is required, as well as a license. They work with all ages from newborns to the elderly.

Path #3 Software Developer

As the job title implies, software developers design and manage computer software, or build operating systems. More jobs will open as more technology is needed, so a whopping one hundred and forty thousand new positions will need to be filled, if not more. The median salary is over ninety two thousand a year. Software developers need to complete at least a bachelor’s degree in software engineering, programming, or computer science.

Keep in mind that very few people take the same career paths, even if those paths lead to the same destination. Also, a job can turn into a career and a career into a job. People who dreamed of being teachers their entire lives may become accountants in their forties. People who always thought they would be a professional golfer may fall in love with waitressing or recording music. But if you want the best chance possible at a long term, well paid career, and you have both the passion and the skillset (or the ability to learn the skills), choose one of the three paths above. And what if you don’t know where to begin? Just start somewhere. Start with one class. One lecture. To paraphrase the cliché, it is always easier to steer a ship when it is moving forward!

Are you interested in becoming a small business consultant? Then demonstrate your proficiency to prospect clients by becoming an Accredited Small Business Consultant through the Association of Accredited Small Business Consultants

 

Feb28

Can Elocution lessons get you ahead in life?

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The UK is home to a wealth of distinguishable, often charming regional accents that can instantly tell you where a person is from and give you an insight into their heritage and background, without you knowing anything about them. Many people are proud of their accents. They are a part of their identity and, in many ways, part of their character.

Dialects

However, with many regions adopting a number of dialect specific words that only mean something to that particular region, it’s easy to see why accents present progression barriers when it comes to securing your chosen career, especially if it involves speaking publicly.

With many stronger accents difficult to understand for people from other regions and countries, it has led many to wonder if elocution lessons are the answer? And will they get us ahead in life?

It’s a topic that divides the nation but, with many companies now put off by strong regional accents due to the fear that the customers they will be communicating with will simply not understand them, should elocution lessons be viewed as a means of getting our dream job or is it a form of discrimination?

At one time, regional dialects were seen as fashionable. In fact, many regions have relied on them heavily as a way of retaining the reputation of its area. For example, Geordie Duo, Ant and Dec played a crucial role in glamorising phrases taken from their regional dialect including “Well Aye, which signaled a trend for the entire nation to adopt Newcastle’s affectionate use of slang.

Unfortunately, social stereotypes tend to deem regional accents as common, causing them to be an immediate handicap when it comes to securing high-flying jobs in the capital!

With a strong focus on using what is referred to the as the ‘Queen’s English’ or Received Pronunciation, many people have turned to elocution lessons to help them to finely tune their accents.

Elocution lessons

If you decide that you need elocution lessons that are an extensive range of highly qualified tutors out there, who can help you to fix the rough edges of your accent or make subtle vocal changes that will provide you with increased opportunities when it comes to bagging the job that you want. Firsttutors are a well-known option for this service.

And it’s not just politicians, doctors, lawyers and other influential people in the public eye who invest in elocution lessons.

Elocution teachers also help you to execute yourself confidently in demanding situations when you have to speak publicly to large audiences, or deliver presentations on a regular basis. It might be that you need help when it comes to slowing down when reading, pronouncing your vowels effectively, or simply making more of an impact with the words and messages that you are trying to get across to people.

Many of the nation’s favorite celebrities have had to receive elocution lessons. One famous example is Cat Deeley, who sought the help of an elocution coach after fears that she could potentially have lost her TV presenting job in the US due to her strong Birmingham accent.

On the other hand, many celebrities such as Cheryl Cole, who famously lost a job in the American version of the X Factor after fears that the audience could not understand her strong Newcastle accent, refuse to lose their regional accents and dialects.

So what’s the verdict? Do you stand loud and proud of your accent or do you think that people who have jobs where they are communicating with all segments of the British public should receive elocution lessons if they have a strong accent?

 

 

 

Feb27

Career Tips from Superdry

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For any young person coming out of school or college finding the first job can be a daunting prospect. This may especially be the case if the dream is starting a career in fashion as the industry is notorious for its competitive nature, largely due to its popularity. Taking the first steps to attaining a position in the industry might seem like a mountain to climb.

Despite the reputation of job hunting in the fashion industry nothing is unattainable when the right boxes are ticked and effort is made. As with most job aspiration reaching the goal can be simplified by breaking down your targets that can help to visualise the steps that you need to take.

  • Experience and Portfolio – the difference between being successful in an interview and not making the cut can be as simple as the amount of experience that you have behind you. Taking opportunities to get into the working environment and challenge yourself will build your knowledge of what work you can thrive with and is right for you.

 

  • CV and Interview Follow-ups – Stand out from the crowd when sending your CV to a company or after interviews. Turning away an application is a lot easier when there hasn’t been a conversation between you and the employer

 

  • Look at your talents and use them – There are plenty of areas in the fashion industry which require a range of skills, don’t think that you have to be an expert fashion designer to be in the industry. Roles in marketing, writing, and finance all have a place in fashion; find your strength and follow it.

 

  • Manage your online presence – social media is an invaluable tool for keeping up to date with current trends in the industry as well as developments in the companies you’re aspiring to. Follow the people that are in the know with the key information that could help to give you the killer edge on others.

See additional guidelines for what’s looked for in the fashion industry with a full list of job roles in this article from Fashion-Schools.org.

Superdry are one of the most prominent international fashion brands to spring from the UK over the last two decades. Started in 2003 by founders Julian Dunkerton and James Holder, the brand distinguishes itself fusing American and Japanese-inspired graphics with British style. Celebrit­ies such as David Beckham, Bradley Cooper and Justin Bieber have worn and endorsed the brand.

Brand Director

Julian Dunkerton first entered the fashion industry in 1985 at the age of 19 through a government grant scheme. He now takes the role of product and brand director, focussing on the  creative force behind Superdry.

Is there any advice you would give to people, in their early twenties, looking to start a business?

You have to forget about objects and just try to be the best that you can possibly be in the niche that you think you have found. There are thousands of niches, it’s just a case of finding yours. Never think of yourself. It’s about your staff, your customer, and your business. You’re tenth on the list. If you are thinking that you are doing it for material things, then forget it, because you’ll never make the right decisions in business to build the business.

Is your specific route that you have taken something that you would advise others to follow? A lot of aspirational young people are beginning to consider university to be the default option.

I think it’s very typical for people like me to have not been to university. If you look at the serious entrepreneurs in this country you will find that a huge number of them have not been to university and out of the entrepreneurs that have been to university they become entrepreneurs because often of their particular skills base, so they go down a very narrow channel.

James Holder co-founded Superdry with Julian, sharing his drive and continued ambition for fashion. Also starting his career early Holder shares his journey into the fashion industry:

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What made you decide to get into the world of fashion?

I fell into fashion by accident! When I was at college, I was crazily being an expert in skateboarding, and somehow I saw that nobody is making that king of cool t-shirts for these skaters, so I started doing them by myself and selling them to others. From that, I saw that I can make a living out of it. So it was not what I love for fashion, it was what I loved for creativity. Even for this day, I don’t count myself as a fashion designer, but as a product designer.

What has been the best part about creating the brand?

We are obsessed with products, and also with creativity and with what we do. When things got tough, we see that it’s time to give more creative and expansion. You’ve got a different source of emotional attachment to each product you make, but you’re in love with them.  So whether it could be the smallest little accessory or the most incredible artisan of the jacket, you will have the same emotional attachment, so it is a joy to do this.  We’re a premium branded brand, but we think far for fashion and we have a completely dynamic clothes collection that changes on a weekly basis.

There are many avenues to take to get into the industry that you want to be involved with. Opportunities might not present themselves as being a direct step into the fashion world yet with building your experiences your path should follow where your strengths lie. And remember that with whatever role you decide to pursue it should be something that you love and enjoy doing above all else!

Contributor, Mathew Foster

Jan12

5 Ways to Make Extra Cash While You’re Unemployed

Dreaming about money

 

About 9.3 million Americans were unemployed as of September 2014, according to the Bureau of Labor Statistics. If you are looking for a job and panicked about running out of money, fear not—there are a multitude of ways to come up with extra cash while you search. These opportunities are a great way to supplement your income until you find full-time employment:

Use Your Car for Cash

It might be tempting to sell your car to get some extra padding for your wallet, but before you do, consider the many ways you can make money by simply owning that car. Start a side business running other people’s errands or helping people move heavy items (particularly good if you own a pickup truck). If you know your way around the city and own a reliable vehicle, you can also become an independent contractor with Uber. All you have to do is drive strangers to their destinations using your own car; it’s like running your very own taxi service.

Participate in Clinical Trials

Sure, it might not be the most glamorous job in the world, but participating in clinical trials can be lucrative. You’ll also help scientists find better ways to treat, prevent and diagnose disease. However, keep in mind that the higher the pay, the greater the risk. Phase I trials (meaning, it’s the first time researchers are testing a drug) usually pay the most, because side effects are more common. Read the informed consent paperwork carefully. You can find a clinical trial in your area on ClinicalTrials.gov or ResearchMatch.org.

Sell What You Can

If you have collectibles, furniture, electronics or exercise equipment you no longer use, consider selling the items on eBay or Craigslist. Learn what fetches big bucks on these websites, and then scour local thrift stores and estate sales for those goods. If you get periodic payouts from an annuity or structured settlement, you may be able to sell your future payments to J.G. Wentworth for a lump sum of cash. If you hold any stocks and bonds, this may be the time to sell those, too.

Sell Your Unique Talents

On Fiverr.com you can get paid for drawing a picture of a dog, recording your voice in a particular accent or even posting flyers around town. All you have to do is sign up and start selling whatever talent makes you uniquely you. Setting up an account is free, but keep in mind that Fiverr takes $1 for every $5 you make. Nevertheless, it’s an easy way to make a quick buck while doing the things you love.

Make Money House-Sitting

There are people out there willing to pay someone to babysit their home. Although compensation varies widely, the tasks are essentially the same and usually include watering plants, feeding pets, bringing in the mail, light cleaning duties and handling emergency situations that might arise. There is also a lot of freedom involved with the job. You can choose to sit only homes in your area or travel the country as a house-sitter. Additionally, you can earn money while house-sitting by also being a freelance writer, Web design contractor or data entry clerk. Find a house-sitting gig that’s right for you on TrustedHousesitters.com or House Sitters America.

Nov09

Tips for Perfecting a Portfolio

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Arguably the most important part of getting a job in any creative field is having a solid body of work. Creating and maintaining this ever-changing resource is of paramount importance for career advancement. Although it seems like a daunting task, it can be kept simple by consistently following a few steps.

 Consume as much quality content as you can

There is a good chance that whatever idea you have has already been thought of before. There are simply too many people in the world to have completely original ideas all the time; it’s just a numbers game. But no one who wants a job in a creative field got into this to think about numbers. The trick to keeping ideas fresh is to stop worrying about how similar your ideas are to others, and start thinking of ways to do the same thing differently. The only way to achieve this type of thinking is to see what’s out there. Make consuming content your hobby, and coming up with fresh ideas will become easy.

Start simple when working on a project

Get small details right when starting a project. The creative process is long and unforgiving, and what you start out with will rarely be included in the finished project. Getting a good groundwork right away will be sure to prevent frustration later. If you can keep focus on perfecting one aspect in the short term, it will help to keep the project from getting convoluted in the long term.

Perfect a finished project through excessive editing

You need to have your best work possible if you want to succeed in a very competitive field. Once you think you’re done with a project, start the creative process again. Look at every word or image and evaluate it. Every single aspect of your project must have the same focus and correct context in order for it to be portfolio-ready.

Know when to kill a project

This is by far the most difficult thing to master when creating content. You need to be willing and able to see when a project just won’t work out. There is no easy way to do this as it forces you to be objective about your own work. Finding someone whom you trust to be honest with you can be a huge asset, and if you can manage to have thick skin you will have a notable advantage over your competition.

Position your Portfolio effectively

This includes both the place employers can find your portfolio, and the content in it. The preferred format for a portfolio is online, and it is important to have your website reflect your work. As for the work itself, you are going to want to frame it so that any potential employers see your best work first. Even after all of the editing and perfecting of work, you are still going to have projects that are simply better than others. If you can promote these first, you will have a much better shot at getting hired.

Oct08

How to Avoid Dishonest Job Listings

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Marketing and related fields have a weird tendency to attract misleading job listings, especially at the entry level. This phenomenon tends to be much more prevalent in marketing than other fields. For example, I don’t think paralegal applicants ever interview for a job that turns out to be selling knives door-to-door. Unfortunately, many companies have loose definitions of marketing, and their jobs end up being a waste of time. It is very important to be able to filter these positions out in order to find quality internship and career opportunities.

Here are some red flags to watch out for when job hunting:

1. The phrase “Brand Ambassador” is used

This was one of my first “marketing” jobs, and I got it the summer before my senior year of college. The main responsibility of a Brand Ambassador is to generate leads for the sales side of a company. My job entailed going to fairs and asking people for personal information so sales reps could cold-call them (under the guise of a contest). I don’t want to name names but this company was in the basement finishing industry and their mascot was a pink jungle cat. So after many hours of low pay and no professional development, I moved on. Brand Ambassador jobs are a fine way to make money over a summer or in between classes, but they offer almost no real worthwhile experience for a creative job seeker.

2. Company reviews are polarizing

There are some great resources out there to check if jobs are legitimate, and one of my favorites has to be job review websites. They are easily the best place to find out if the company you are applying to is worth your time. The companies that are scams will have both over-the-top positive reviews and very negative ones, with nothing in between. I found this example on glassdoor.com. All of the positive reviews are very generic and say the same things, implying that the same person wrote them. Any company that possibly hires review writers is not worth your time.

3. The pay includes commission

The nature of marketing is to compliment sales. Some companies ignore this fact and simply refer to entry-level sales jobs as marketing positions. Marketing professionals should never be paid in commission because they don’t sell a product, they sell a brand. In fact, if a job description even contains the word “sales,” it probably isn’t a marketing job.

4. The job listing is on a database

This is not a real red flag as much as it is a need for caution. There are a lot of great listings on sites like indeed, monster, and sometimes even craigslist. However, there are many more bad listings to sift through on these sites than directly on a companies website.

There is an exception to this rule: for a database that only has legitimate job listings click here.

Oct01

How to Prepare for Career Internships & Job Fair Season

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A new school year has arrived, fall is rapidly approaching and students across the country are getting ready to put on their best suits and fill the lines at internships and job fairs. For some students, they are readily prepared for these fairs and how to strategically tackle them. For others, this may be there first time and they may need a little help. Here are some great tips to use to tackle an internship and job fair…

Make a target list

A student who navigates a career fair well is a strategic student. Make a target list of the companies you are interested in. Your list should be separated into three parts based on the jobs and internships they are providing and your qualifications: your reach companies, your priority companies and your safety companies.

Your reach companies are those that you are highly interested in, but might not necessarily have a job offer for you or you don’t meet the qualifications. Your priority companies are the ones you are highly interested in and you meet the qualifications, and they are even looking to fill immediately. Your safety companies are those that slightly peaked your interest and you meet some of the qualifications.

Know your 30 second pitch

Giving a firm handshake and introducing yourself well is a way to leave a lasting impression. For the employer, the 30 second pitch, also known as the elevator pitch, is a way to see how well you can present yourself in a limited time and to see your level of professionalism. Your 30 second pitch should include who you are and what you can bring to the table. In an article on forbes.com, the contributor states that the employer “will have their antennas tuned to ‘what’s in it for me?'”

Research companies

You just dropped your 30 second pitch mentioning what you can bring to the table and the employer is impressed. The next thing they want to see is how well you know their company. This is a career fair and you will have some students going from table to table dropping their resumes off without any knowledge of the company. Set yourself apart and do the research. If this is a digital marketing position, know there latest digital campaigns, know who the department director is and what they’ve done for the company. The more you know, the better.

Know the floor plan

One of the worst things you can do at a career fair is waste your time looking for that particular booth. As a student, you are juggling your class schedule, extracurricular activities and maybe even your work-study job. You want to be able to put as much time in speaking with employers and not getting lost. Most college career fairs provide a floor plan online or at the door. Take a moment to highlight where the companies that you want to visit are located. Visit your priority companies first and then your reach companies. Save your safeties for last.

 

How are you preparing for the career internships and job fair season? Leave a comment below!

Sep16

Popular Job-Seeking Tips That You Should Ignore: The Resume

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There are thousands of articles out there with great tips on how to get a job. These tips are invaluable and they’ve helped many people. Here are a few of those tips, and why as a creative job seeker you should ignore them:

Bad Advice: Don’t use a template

The main argument against using a template is that employers will see right through it. For graphic designers this is good advice because it gives you a chance to show off your skills and make your resume a true reflection of yourself. For non-graphic designers this either makes your resume boring and text heavy or, if you try to use limited design capabilities, an unclear and abstract mess. Both of these scenarios are likely to get your resume thrown out in seconds.

Better Advice: Use a template, but change it enough to make it not look like a template.

It turns out that if you aren’t a graphic designer chances are the people who make resume templates are better than you at designing resumes. You can build off the designs given and cater them to the way you want to present yourself without it looking too cheap.

Bad Advice: You don’t need an “Interests” section

Remember that poster you had in your freshman dorm room? The one of that movie that was universally liked or that inspirational quote that seemed really deep? You hung that poster so strangers would talk to you about how awesome the Boondock Saints are or how Marilyn Monroe was SO ahead of her time. That is basically what an “Interests” section of your resume is: a conversation starter.

Better Advice: Have a short interests section at the end of your resume

An employer is not only looking to hire the right person for the job, they also want to be able to relate to and like that person. That starts with common ground, and an “Interests” section is the best way to find that.

Bad Advice: Don’t be afraid to have more than one page

This tip can be useful in certain situations, like if you have had multiple jobs over a span of around 10 years. Chances are if you’re looking for an internship or entry-level position, this isn’t you. As I briefly touched on in the “Template” section, the look of your resume matters. If you have to sacrifice some information to get it down to a page, so be it. As long as the most important information is kept, it shouldn’t matter.

Better Advice: Keep your resume to one page until you absolutely can’t add another single word

Mess with the margins. Change the font size. Go through every single line and delete any redundant words. Get creative.

Note: Every job is different. What works for one might not work for another. Do some research about the job you want, and tailor your strategy to that job. Don’t base your entire job-seeking strategy on a set of tips, but try something different until you find something that works for you.

Jul08

How To Be A Dream Candidate For An Ad Agency Recruiter

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Agency life is crazy, yet exciting—exhilarating, yet competitive. And for talented young professionals embarking on success in the ad space, here’s what you need to know to get your foot in the door.

Understanding the Hiring Process

During the interview and hiring process, your main point of contact will typically be the recruiter, a representative and gatekeeper of the company who scouts top talent. The recruiter’s role in the process is to determine how qualified a potential candidate is for the position on behalf of the hiring manager.

Depending on the level of authority, a recruiter can influence the decision to hire a new employee during any step of the hiring process, from the preliminary screening stage to the final stage of selecting a candidate and extending a job offer. Impress the recruiter and you’ll be passed along as a recommendation to the hiring manager.

Amy Farrell, a highly experienced marketing agency recruiter, has reviewed thousands of applications for all types of positions with top agencies. Farrell shared with Onward Search, a leading digital marketing and creative talent staffing agency, that the following distinctions make applicants stand out:

  • Updated network-growing LinkedIn profile: Detail skills and accomplishments. Optimize your profile with industry-specific keywords and add relevant certifications or courses.
  • Research & homework: Know the types of clients, key differentiators and job description for the company.
  • Clear & concise resume: Avoid a scattered resume layout with no flow or order. Ensure it’s free of distractions, readable and organized.

Value of Internships

Although an eye-catching resume format attracts a recruiter’s eye, it’s ultimately the content that secures an interview. Internship experience provides resume-building, real-life work experience, career insight and networking opportunities.

Natalie Gillhouse didn’t fully understand what the public relations field entailed until she interned at creative advertising agency Youtech & Associates. Equipped with a few academic principles and theories in PR, Gillhouse was thrown into the agency environment as part of the Youtech team. Gillhouse researched clients and extracted newsworthy information to write press releases. Her greatest out-of-the-classroom lessons were how companies sent out press releases to media outlets and the role of social media to grow a business.

Last summer Devin McGuire was a Boston University senior who learned as an account management intern that “collaboration is an essential part of the advertising world,” according to Internships.com. At advertising and marketing agency Ferrara & Company, McGuire ensured creative projects were on schedule, tracked market trends and researched brand competition. But among the various tasks, experiencing the effects of collaborative teamwork and flexibility during ad production was most noteworthy for McGuire.

Both Gillhouse and McGuire can use their experiences of submitting press releases and collaborating with teams as marketable stories to share with potential employers. Internship work is preparation for the workforce and offers a launching point for a promising career path. Explore the variety of internships available through your university or the CreativeInterns network?

Creative Talent Needs

Creative talent is at the heart of a business, and the ability to adapt to a changing world helps a business grow. Cutting-edge ad agencies need young creative stars with innovative minds and an educational foundation. A business degree in advertising or marketing serves as the cornerstone for a young person’s prosperous career. With so many options for receiving an education, ambitious advertising trailblazers in-the-making can start to embrace their talent starting in school.

Beyond a degree, what are industry power players looking for? Ad Age discovered the following:

  • The ability to produce a series of powerful, smaller ideas can be bigger than a single big idea. (PJ Pereira of Pereira & O’Dell)
  • Fantastic storytellers and a craft for creativity can lead to success in advertising. (Susan Credle of Leo Burnett)
  • Industrious young creatives know how to use the cool tools for executing an idea. (Con Williamson of Saatchi & Saatchi)
  • Writers need to frame an argument and persuade me. (Rob Schwartz of TBWA/Chiat/Day)

Also, portfolios adorned with confidence, versatility and a forward-thinking aesthetics stand out. And as for the candidates, ad agencies look for a good heart, interesting points of view, a diverse background, soulfulness, digital space fluency, a curiosity for technology and a Swiss Army knife skill set.

Article contributed by Paige Calahan from SocialMonster.org