Marketing yourself online as a creative

May27

Social marketing as a creative

Working as a freelance creative can seem like a dream job. You get to do interesting, varied work while setting your own hours and working from home. But in addition to being your own boss, you also have to be your own agent, marketing manager and public relations officer. Whether you’re a copywriter, an artist or a designer, making contacts, attracting attention and securing work is arguably the most important aspect of what you do. You can be the most talented creative in the world, but if nobody knows about you, then you don’t get paid, and ultimately you might have to go back to waiting tables or office drudgery in order to make ends meet.

Thankfully, the internet and the wide variety of interactive media platforms available means it’s now easier than ever to market yourself online as a freelance creative professional. Your potential client base is now worldwide; you just need to reach out to them with a professional, authoritative presence that displays your abilities and experience to the best effect.

Presenting your portfolio

With an uncountable number of work portfolios available online, presentation is just as important as your actual work. Be creative and innovative in how you catch the eye of potential clients and draw them in to view your art, design or examples of your writing. The front page of your website should impress immediately. It should be striking and original, but also easy to navigate and interact with. It should also be appropriate to the kind of work you do as well as the market you’re aiming at.

If you’re not confident in building a personal website, go to the professionals. GoDaddy is probably the world’s best-known domain registrar and web hosting company, and is an online provider for many small businesses. The award-winning firm also provides e-business software and services. Founder Bob Parsons certainly knows the benefit of innovative marketing, using his personal charisma alongside a series of celebrity spokespeople in edgy, fun and often controversial advertisements that helped make GoDaddy a billion-dollar brand. And as this Bob Parsons news shows, his philanthropy also attracts attention.

Selling your brand

It can help to focus on a niche market in which you have expertise at first, and then gradually expand out from there. Find your USP (unique selling point) and emphasize it in your presentation. Use social media and have a consistent and eye-catching logo that you can use across all platforms and in online advertising. Also remember that networking and making contacts is the bread and butter of any online creative. Try to maintain a blog in addition to your regular website, where you can show off your work and keep up a controlled, ongoing interaction with the wider world that also allows a little bit more of your real self to come through.

A professional and engaging portfolio is the key to finding work as an online creative, as is a well designed website. Include references from contacts and impressive examples to stand out from the crowd, and let your talents shine through.

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