Social Media Week 2014 is upon us. “The Future of Now” theme focuses on the paradigm shift of communications, how we currently interact with technology and the impact of this “always on, always connected” world. We wanted to kick off our efforts for social media week by highlighting Stacy Hanas, a stellar social media intern at Seven Degrees Communications.
Creative Interns: What are the steps you took to secure your internship at Seven Degrees Communications?
Stacy Hanas: My journey to Seven Degrees Communications came as a result of a sequence of unique opportunities. As Vice President of Stockton’s Public Relations Student Society (PRSSA), I discovered the importance of professionalism – a skill that transcended to the social media community. My opportunity with John Wiley & Sons as a Public Relations and Branding intern shaped my writing skills. Each stage taught me an exceptional skill set that President and Chief Connector, Jessica Levin, found to be of strength to her company.
CI: Tell us about your experience at Seven Degrees Communications. What is a normal day or week life for a social media intern/coordinator?
SH: Seven Degrees Communications’ ultimate mission is to help clients build relationships in both online and offline communities. My main responsibility is to enhance the company’s online presence as well as the amount of leads for each client. With that said, my day consists of utilizing strategy in preparation, planning and posting for clients’ social media outlets.
The preparation process includes analytical skills to disclose information pertaining to viewership. Planning includes multiple steps in order to secure an influx of followers and leads for clients. For example, I often search Forbes, The UnderCover Recruiter, and The Society of Human Resources for our human resources client. To achieve leads, I search through streams like #SHRM, #HR, #nextchat, #HRCI and #Tchat. From the aforementioned websites, I post intriguing content, and with these streams, I engage and retweet industry professionals.
The posting process includes discovering the most frequent times viewers engage in posts and scheduling posts around those times via Hootsuite. Analytics also shows which posts receives the most engagement so I know what type of content to post and how to concentrate on the wording of the post.
CI: What specifically motivated you to go this direction in your career?
SH: My interest for the field of public relations was piqued while working in my former position as Promotions Director at Blue Colt Radio. The opportunity allowed me to fine tune skills in exceptional patience, detail, and marketing. However, it wasn’t until Jessica Levin trained me in Hootsuite social media-marketing platform that I was able to unlock my true enthusiasm for the marketing sphere. While to most it might seem like light-hearted fun to tweet for a living, to me it is much more. It takes analytic skills to determine the best time to release tweets for optimal viewership, strategic skills to expand small amounts to stronger players in the field, and critical thinking skills to find the most relevant articles for my audience.
Social media strategy is a great marketing tactic that positively enhances a company’s online presence and their amount of leads. Ultimately, I find myself developing creative tweets and following industry professionals in my spare time for fun.
CI: What blogs, websites and feeds do you read to stay up to date on new digital and social trends?
SH: I find mobile applications and Twitter to be my most prominent form of news. My most frequently viewed mobile applications include Newsify, Flipboard, CNN and ABC News. Whereas Forbes and New York Times have been my two most commonly viewed Twitter accounts for news related issues. Newsify is an application designed to inform users on current news from their preferred media outlets. I stay informed on industry and social trends by following Inside Facebook, Hootsuite and CNN.com on Newsify.
CI: Social Media Week is finally here. What do you hope to learn from this year’s “The Future of Now” theme in order to accelerate your career?
SH: “The Future of Now” strongly represents our society today. Innovations such as Google Glass, the Fitbit and other examples of wearable technology allow consumers to remain persistently connected to data. As an attendee at Social Media Week 2014, I hope to walk away with greater understanding of Big Data and how it impacts a marketer’s decision. I also hope to gain a better understanding of how to utilize big data to develop a stronger social media strategy.
Furthermore, I am hoping to attend The Art & Science of Storytelling presented by the New York Times. This session description states, “brands are publishers and publishers are platforms,” which indicates the importance of publishing creative content to attract consumers. I am interested to discover consumer’s interests and how I can develop ingenious content that would apply to consumers of today.
To stay up-to-date with all that Stacy Hanas is doing, follow her on Twitter!