I’m sure all of you have goals of getting hired after completing an internship. For many students in such a competitive industry, it’s hard to do. But this passionate and hardworking graduate managed to go from a Style Guru intern to Social Media Director at CollegeFashionista. Meet Sammy Luterbach and find out how she did it.
Growing up, I always knew I wanted to move to New York City and work in fashion. To skip over a lot of blood, sweat and tears and make a long story short, I did just that. Along the way, I discovered my love for cats, leopard print, and legal pads.
How did you first land your internship with CollegeFashionista?
Before I started school at the University of Wisconsin-Madison, I made a day trip to the city with friends to try to find a job. A boutique I wanted to work at wasn’t hiring, but one of the employees there wrote for CollegeFashionista. She asked to take my friend’s photo for the site, and I was immediately intrigued. I asked her about CollegeFashionista and checked it out the second I was near a computer (pre-iPhone; yikes!).
After finding out this was an online internship I could be a part of, I emailed Amy Levin, founder of CollegeFashionista, directly asking how I could get involved. We set up a phone interview, and the rest is history. I became a Style Guru one month after the site was launched four years ago.
What attracted you to this company?
I love fashion, and I love writing, so the fact that CollegeFashionista combined both initially attracted me to the company. The longer I worked and the more CollegeFashionista expanded though, I loved that I didn’t have to be in New York City to feel connected to the industry. By interning for CollegeFashionista, I could be in college in the middle of Wisconsin, work from my apartment and be a part of a fashion movement with other people like me.
What skills did you learn during your internship?
I always like writing, but CollegeFashionista helped me explore more of a journalistic approach. Although I’m not a strong photographer, I definitely learned more about photography and became better throughout the years. Most importantly for me, I learned all about social media. I specifically remember the conversation years ago where Amy convinced me to sign up for Twitter! On top of that, I improved my leadership skills, developed more of a business mind and even did some event planning. Through everything I did with CollegeFashionista, I gained confidence and a voice.
How long did you intern with CollegeFashionista?
Almost four years! I began in September of 2009 as a Style Guru and worked continuously until I moved to New York and started working for the company this past July.
What was the most valuable thing you took from your internship experience?
Be genuine. There are so many people who will be catty, competitive and show-offy to fight to the top, but that will only get them so far. Hard work and passion will get you to where you need to be. Also, never expect that you think you know it all. Before CollegeFashionista, I thought I wanted to be a designer! This internship helped me learn otherwise.
How did you turn your internship into a job?
Turning my internship into a job at CollegeFashionista wasn’t something I planned for, although I definitely dreamed about it! I was the first employee to be hired by the Levin family, so I didn’t have anyone to emulate. I just fully dedicated myself to CollegeFashionista and always asked for more work. I tried to go above and beyond what was asked of me. I became an important part of the team through my work and passion for the company.
What role do you have within the company now?
I am the Social Media Director and Editorial Assistant. I manage all of CollegeFashionista’s social media platforms, operate the newsletter, help with special features on the website and work with the Head Style Gurus to spread the word about CollegeFashionista on campuses all over. Plus, there are always extra projects that come up on a daily basis depending on what’s happening in the office and on the site!
Give us one word to describe your workplace environment.
Dynamic. Everyday is different in the office, but it’s always fast-paced and full of energy. We work extremely hard but also manage to find the time for candy breaks and fun music.
What advice do you have for other interns?
Be genuine, work really hard and always say yes – you’ll figure out how to get it all done.